Published fiction writer, senior marketing manager, and MBA candidate (Marketing, Strategy, Media Entertainment & Technology) Senior Manager at McGraw-Hill Education Specialties: brand strategy, content strategy, SEO, inbound marketing, product development & roll-out, cross-functional leadership, multimedia production, email marketing, product marketing, social media, blogging, copywriting, PR outreach, big data, gamification, edtech, tech startups, arts & culture management Publications in literary journals including Amazon's Day One, New Letters, Fence, Indiana Review, New Delta Review, BOMB, Gargoyle, Chicago Quarterly Review, The 2008 Robert Olen Butler Prize Stories anthology, and the Painted Bride Quarterly, among others. Nominated and cited for several Best American anthologies. Relevant MBA coursework: Microeconomics, Statistics, Financial Accounting, Corporate Strategy, Competitive Strategy, Leadership in Organizations, Strategic Marketing Management, Global Perspectives of Enterprise Systems, Digital Marketing Management

Senior Marketing Manager @ -Manage national marketing strategy for products representing over $40 million in annual revenue. -Define the go to market campaign and communication strategies within the ecommerce and digital landscape. -Develop and leverage deep business understanding and strong relationships with key stakeholders to align consumer campaign objectives and approaches with B2B efforts. Influence key partners across the organization to drive success of the consumer channel. -Partner with Product, Sales, Finance, and Strategic Marketing leaders to define the consumer segments that will present the highest ROI for MHHE. Support Finance teams in forecasting and budgeting ecommerce business through the review and assessment of site analytics and sales transactions -Define the higher education ecommerce roadmap in collaboration with key stakeholders. Recommend and create multi-channel digital marketing plans to engage and build audiences and provide measureable ROI. -Actively seek new ways to continue to improve the ecommerce experience by evaluating new solutions, customer communication tools, mobile solutions, etc. -Lead vision, strategy for Marketo marketing automation initiatives across strategic marketing touch points/assets that help optimize campaign effectiveness. -Build demographic and behavioral lead-scoring for consumers; create nurture and drip marketing tracks. -Lead product training efforts for field and inside sales teams to ensure clear communication of product positioning/messaging. Support sales organization through in-person and virtual presentations, webinars, and regional/national events -Partner with market development team to execute large-scale symposia and focus group events From December 2014 to Present (11 months) New York, NYMarketing Manager @ Knewton is an adaptive learning technology provider that personalizes learning content. The Knewton platform recommends the best work for an individual learner by calculating data on how she learns best, what she already knows and what other learners like her have found most effective. The platform can be integrated with any digital learning content. I have managed product marketing and content marketing. Areas of focus: brand strategy, content strategy, SEO, inbound marketing, product development & roll-out, cross-functional leadership, multimedia production, email marketing, product marketing, social media, blogging, copywriting, PR outreach, big data, gamification, edtech, tech startups, arts & culture management Check out my blog posts at http://www.knewton.com/blog/author/christina/ From 2012 to December 2014 (2 years) Greater New York City AreaTeaching Fellow @ From August 2014 to August 2014 (1 month) Washington Square CampusFounder & Publisher @ Established by emerging writers in New York City and Washington D.C, LitCouture is a lifestyle brand and literary venue that publishes poetry, fiction, and nonfiction in a number of unconventional forms. In addition to our handsome print magazine which is distributed in bookstores nationwide, we provide a dynamic social context and physical counterpart to the literary experience through our readings, parties, and handmade fashion and accessories. LitCouture aims to enlarge the literary community in America and create a splendid space for literature in the 21st century. In the past, LitCouture has published winners of the Pulitzer Prize, the National Book Award, the Yale Younger Poets Prize, and the Guggenheim and NEA fellowships. From December 2008 to January 2012 (3 years 2 months) New York CityMarketing Associate @ Areas of focus: brand awareness, content strategy, inbound marketing, event marketing, recruitment marketing, social media, blogging, copywriting, PR outreach, SEO, big data, gamification, edtech, tech startups From 2011 to 2012 (1 year) New York NYContent Developer @ From July 2010 to March 2011 (9 months) New York NYAdjunct Professor of English @ Delivered lectures, organized student activities, issued student feedback, and participated in curriculum deliberation. *Taught 20th Century British Literature & First-Year Composition From August 2009 to July 2010 (1 year) Union, New JerseyAdjunct Professor of English @ Delivered lectures, organized student activities, issued student feedback, and participated in curriculum deliberation. *Taught advanced composition courses: ENG 110, 111, and 112 From August 2009 to June 2010 (11 months) New Haven, CTNicholas Sparks Editorial Intern @ Evaluated manuscripts, organized databases, communicated with agents and writers, rotated under the guidance of different editors in the Grand Central division for special prize fellowship endowed by bestselling author, Nicholas Sparks. From June 2007 to August 2007 (3 months) New York City

A.B, English and Creative Writing @ Dartmouth College From 2001 to 2005 Master of Business Administration (MBA), Business Administration and Management, Marketing, Strategy, Media & Entertainment @ New York UniversityM.F.A, Creative Writing @ University of Notre Dame Christina Yu is skilled in: Blogging, Copywriting, Content Strategy, Social Media, SEO, Event Planning, Public Relations, Integrated Marketing, Big Data, Gamification, Marketing, Advertising, Brand Awareness, Data Visualization, Community Management, Entrepreneurship, Inbound Marketing, Strategic Planning, Digital Marketing, Brand Management, Growth Marketing, Email Marketing, Publishing, Social Media Marketing, Creative Writing, Teaching