I help brands understand social.

Senior Digital Account Manager @ From September 2015 to Present (4 months) Digital Account Manager @ • Kinetic Social builds marketing technology and solutions that make the world’s most valuable brands successful using social platforms. Kinetic is a Facebook/Instagram Marketing Partner, a Twitter Official Partner and a Pinterest API Marketing Developer Partner. • Create strategic Facebook, Instagram, Pinterest,Twitter, and Open web paid media campaigns for Fortune 100 companies based on their company's business objectives • Optimize campaigns to meet client goals through constant analysis of data, making decisions to improve performance and cost effectiveness • Manages and fields communication between all departments including sales, campaign management, ad ops, finance, technology, and creative From April 2014 to Present (1 year 9 months) Global Account Executive - Hershey's @ • Contribute to US and Global (LATAM, WEMEA, South Asia) strategic positioning and creative development of Hershey’s Franchise and Kisses • Partner within digital team to ensure delivery of holistic communications across all platforms - Assist in the launch of Hershey’s Canada Facebook page - Support team in development of Hershey Kisses Mobile App • Serve as the client’s point of contact for numerous global initiatives, including existing and upstream products • Facilitate concept testing, interpretation and application in order to optimize market results • Manage client T&R budget by ensuring that talent usage was accurately forecasted • Track global workload plan throughout year to ensure proper resource allocation • Author reports of competitive advertising, offering analyses and recommendations From February 2013 to March 2014 (1 year 2 months) Global Account Executive - AVON @ Account Executive on Global Avon Skincare •Assist in the strategic and creative development of all skincare initiative •Collaborate with client on equity, positioning, look/tone/feel, segmentation and packaging for product launches. •Partner within regional teams in LATAM and EMEA to ensure delivery of holistic communications across all touch points. •Manage skincare global production budget and ensure the receipt of high quality, cost-effective solutions. •Facilitate concept testing, interpretation and application in order to optimize market results. •Assist in production of monthly competitive and beauty trends report distributed to clients. From April 2012 to January 2013 (10 months) Greater New York City AreaAssistant Account Executive - P&G Covergirl @ • Assisted in the strategic and creative development of all eyes including eyewear and boutique initiatives - Helped maintain Blast Boutique as the biggest cosmetic boutique in mass • Assisted in the strategic application of all CoverGirl initiatives on digital and social platforms - Helped launch mycovergirl program on Facebook and Covergirl.com - Named one of the 5 best practices for beauty brands on Facebook by Ad Age - Helped launch colormatch microsite and P&G’s first QR code • Partnered within promotions, digital, media buying and public relation teams to ensure delivery of holistic communications across all touch points • Facilitated concept testing, interpretation and application in order to optimize market results From May 2010 to March 2012 (1 year 11 months) Greater New York City Area

Saint Joseph's University From 2006 to 2010 Merion Mercy Academy From 2000 to 2006 American University Christina Mallon is skilled in: Global Advertising, Beauty Advertising, Advertising, Digital Marketing, Account Management, Client Services, Social Media, Creative Direction, Digital Media, Public Relations, Global Marketing, Marketing, Strategy, Facebook, Social Media Marketing, Integrated Marketing, Digital Strategy, Marketing Strategy, Management