VP of Marketing - Growth, CRM & Outcomes @
VP of Marketing - Head of College, Learning Services and CRM @
B.A., Comparative Literature @
The University of Hong Kong
I love big challenges and enjoy making things happen. Deep product marketing domain expertise across Consumer and B2B Tech. Over 13 years of end-to-end marketing leadership experience with a proven track record in accelerating business growth for start-ups and leading global brands. Combination of strategic thinking, analytical strength, execution excellence, and global experience. Excel in building and
I love big challenges and enjoy making things happen. Deep product marketing domain expertise across Consumer and B2B Tech. Over 13 years of end-to-end marketing leadership experience with a proven track record in accelerating business growth for start-ups and leading global brands. Combination of strategic thinking, analytical strength, execution excellence, and global experience. Excel in building and driving high performance teams.
VP of Marketing - Head of Required Materials, CRM & Growth @ From January 2015 to Present (11 months) Advisor @ I'm a customer turned advisor. That's how promising this company is. Backed by top tier investors (Ron Conway, Greylock and more), Gobble offers healthy home-cooked meals by local chefs, delivered to your door. From April 2012 to Present (3 years 8 months) United StatesVP of Marketing - Head of College, Learning Services and Experience & Engagement Marketing @ Build the Chegg brand and bring students to Chegg - to help them save time, save money and get smarter! From June 2012 to December 2014 (2 years 7 months) Senior Director of Product Marketing @ Responsible for product marketing and customer growth across all Glam and Ning products. From December 2011 to May 2012 (6 months) Director of Product Marketing and Customer Acquisition @ Created and built the Product Marketing function at Ning. Instrumental in turning the business around by creating a focused go-to-market discipline and accelerating customer acquisition, resulting in 500% revenue growth and increased customer base from 17,000 to 100,000. Ning was subsequently acquired by Glam Media in Dec 2011.
Responsibilities span across company positioning, acquisition marketing, go-to-market planning and execution, product launch PR, SEO, company website optimization and competitive intelligence. From September 2010 to December 2011 (1 year 4 months) Director of Consumer Marketing @ Led the newly formed Strategic Planning function to drive strategy development and marketing intelligence, social media marketing strategy, executive brand messaging activation toolkits, and exploratory initiatives for the Consumer Marketing group.
Led a 6-person team as the head of Consumer Marketing for Yahoo! Mail, Yahoo! Messenger, Yahoo! Answers, and Yahoo! Groups, responsible for all the global go-to-market initiatives across the customer base of 460MM users. From June 2009 to August 2010 (1 year 3 months) Director of Product Marketing, Yahoo! Search @ Product marketing lead of Yahoo! Search. Built a team from ground up to a 5-person team responsible for all inbound and outbound marketing efforts including positioning, go-to-market planning, developer and partner marketing, and acquisition and engagement marketing. Led the multi-million dollar national marketing campaign in 2008 which increased Yahoo! Search’s top of mind awareness by 15% and reversed declining market share trend for the first time in recent years. From August 2006 to June 2009 (2 years 11 months) Marketing Manager, Yahoo! Mail @ Marketing lead of Yahoo! Mail. Developed and implemented the global marketing strategy for the all-new Yahoo! Mail Beta launch. Led campaign efforts across US and key priority countries. Successfully migrated over 15% of the installed base to the Beta version at launch. Built global marketing dashboard to monitor success.
Developed and led execution of the Customer Contact Strategy using online and email channels. Improved U.S. overall user retention by 10 points and reduced new user churn by 2 points. Program drove over $4M worth in network value / month. From June 2004 to August 2006 (2 years 3 months) Insights Manager, Strategic Client Insights @ Provided strategic marketing insights on multi-million dollar online media programs for Yahoo!’s top clients in financial industry including TD Waterouse, AMEX, and Bank of America. Projects include conversion analysis, offer testing, consumer profiling, targeting testing, and ad awareness study.
Supported business development by leveraging rich data assets to provide recommendations on custom marketing packages for clients. Represented team in multiple data product development task forces to provide input and helped shape future targeting and analytics offerings. From May 2003 to June 2004 (1 year 2 months) E-Marketing Analyst @ Coached marketers on E-Marketing’s business intelligence/reporting applications, demand generation tools, and Content Management System. Built quarterly lead reports and supported marketers to perform list building, segmentation, and campaign effectiveness analysis. Managed partnership with Business Intelligence Development Team and defined the tools/business processes for marketers to conduct data mining, analytics, and forecasting. From October 2001 to May 2003 (1 year 8 months) Marketing Manager @ Drove product positioning and led B2B marketing efforts which resulted in a 20% lift in client base and 33% lift in sales volume. Managed company’s website re-design, trade show event marketing, and marketing collateral production.
Helped develop company’s business plan and was part of the team involved in raising seed-funding. From June 2000 to August 2001 (1 year 3 months)
MBA, Business Adminstration @ Santa Clara University From 1999 to 2001 B.A., Comparative Literature @ The University of Hong Kong From 1993 to 1996 Christina Lee is skilled in: Customer Acquisition, Product Marketing, Analytics, Partner Marketing, Online Marketing, Social Media, Positioning, Customer Retention, Global Marketing, Subscription, Consumer Marketing, Market Research, Translation, Conversion Optimization, Startup Marketing
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