International Spirits Expert & Marketing Consultant
Rye, New York
Self-employed
Consultant
Rye, NY
Britvic Soft Drinks
Group Brand Manager
1987 to 1989
United Kingdom
United Distillers
Brand Manager
1986 to 1987
London, United Kingdom
AGB Attwood
Client Service Executive
1981 to 1984
United Kingdom
movMobile
VP Sales and Marketing
December 2013 to October 2018
Rye Brook, NY
Pernod Ricard USA
VP Marketing
1995 to June 2013
Greater New York City Area
Pernod Ricard U.K.
Marketing Director
1989 to 1995
London, United Kingdom
Adams Foods Limited
Brand Manager
1984 to 1986
United Kingdom
What company does Chris Willis work for?
Chris Willis works for Self-employed
What is Chris Willis's role at Self-employed?
Chris Willis is Consultant
What industry does Chris Willis work in?
Chris Willis works in the Wine and Spirits industry.
📖 Summary
Consultant @ Self-employed Rye, NYGroup Brand Manager @ Britvic Soft Drinks Marketing Control of soft drink brand portfolio From 1987 to 1989 (2 years) United KingdomBrand Manager @ United Distillers Marketing for Cardhu malt whisky, Classic Malts, Private Label development From 1986 to 1987 (1 year) London, United KingdomClient Service Executive @ AGB Attwood Client Service management of consumer panel account portfolio for multiple packaged goods (fmcg) companies. From 1981 to 1984 (3 years) United KingdomVP Sales and Marketing @ movMobile As a leader in Augmented Reality development since 2011, movMobile’s mission is to help clients put their brands ‘In Hand’ using its mobile platform for more engaging training, trade dialogue and innovative consumer engagement.The movMobile platform leverages a robust set of features and engagement tools such as Augmented Reality (AR), Virtual Reality (VR), Image Recognition (IR), Gamification, Location Based technologies, Leaderboards, Loyalty, Data Collection and more to help lead clients through innovation in ways they had never imagined.The company’s successes include partnering with clients like Pernod Ricard USA, Heineken USA, Applebee’s, Beam Suntory, IHOP, Houlihans, Diageo, HMS Host, Marriott, Red Stripe and many more. From December 2013 to October 2018 (4 years 11 months) Rye Brook, NYVP Marketing @ Pernod Ricard USA - VP & Director of US Marketing roles for brands including Jameson, Chivas Regal, The Glenlivet, Jacobs Creek, Beefeater, Seagram's Gin. International marketing for Wild Turkey.- Extensive experience of New Product Development, Packaging design, Brand positioning development, strategic & tactical plan implementation- Significant success in re-vitalization of mature brands.- VP Marketing Services for multiple functions: Traditional & Digital Media, Sales Promotion, CRM, Consumer Insights, Multicultural Marketing, PR & Events group.- Many successes in setting & achieving KPI's & negotiating agency contracts. From 1995 to June 2013 (18 years) Greater New York City AreaMarketing Director @ Pernod Ricard U.K. Brand Marketing for Scotch whiskies globally & Export Director for Wild Turkey for Europe with full sales & marketing commercial responsibility. From 1989 to 1995 (6 years) London, United KingdomBrand Manager @ Adams Foods Limited Product management for Kerrygold butter, cheese, frozen cream & private label range for Sainsbury's, Tesco etc. From 1984 to 1986 (2 years) United Kingdom
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
5 year(s), 3 month(s)
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