Results oriented executive with extensive knowledge of all facets of Integrated Marketing. Experienced in the development, sale, and execution of high impact marketing programs for national advertisers. Motivated team player with excellent leadership, management, and communication skills with a proven track record of identifying and securing multiplatform opportunities (linear/digital/social) designed to deliver maximum exposure and return for clients. Additional capabilities include: Creative Development, Sales Presentation, Project Management, Strategic Planning
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Vice President Integrated Marketing - Viacom Inc. @ Created and implemented multi-platform marketing programs for three networks within in Viacom’s Entertainment Group: Comedy Central, Spike, and TV Land. Also acted at IM point for several key account advertisers who spent significant media dollars across both the Music and Entertainment clusters. Programs ranged from fully customized opportunities to off-the-shelf offerings and were tied to a cross-section of programming formats including scripted comedies, alternative/reality series, talk shows, live sporting events, and award shows. From 2006 to 2015 (9 years) VP Promotions Marketing @ Secured and executed national promotional tie-ins for New Line’s theatrical and home entertainment releases. From 2001 to 2006 (5 years) Vice President, Licensing and Merchandising @ Managed daily operations of all international merchandising and licensed promotional programs for New Line’s film and television properties. From 1994 to 2001 (7 years)
BS, Computer Science/History @ Trinity College-Hartford Chris Rapp is skilled in: Integrated Marketing, Advertising, Creative Direction, Sales, Entertainment, Program Management, New Media, Digital Media, Television, Content Strategy, Digital Strategy, Marketing, Strategic Partnerships, Social Media, Digital Marketing, Social Media Marketing