An energetic and driven student recruitment and marketing professional with 13 years of experience in international higher education, committed to working with others to meet and exceed challenging targets. An effective leader, with a high level of communication, interpersonal and influencing skills, who is able to inspire and motivate teams to innovate and deliver.
Expertise
• International student recruitment and marketing
• Strategic marketing planning and decision-making capability
• Strategic management of agent networks
• Market research and insight
• Relationship management, negotiation and influencing,
• Leading, managing and motivating teams
• Skilled oral and written communicator
Associate Director, Student Recruitment @ From June 2014 to Present (1 year 7 months) Head of International Office @ Responsible for the recruitment of international students to the University of Hertfordshire, including developing and implementing the University’s international recruitment strategy, and providing strategic and operational leadership of the University's international recruitment and marketing function.
Key achievements:
• Met or surpassed international recruitment targets year on year over an eight year period.
• Consolidated the University’s position as one of the top recruiting international higher education institutions in the UK.
• Built a strong and effective international marketing team, recruiting, developing and retaining talented international marketing staff from across the sector.
• Implemented a strategic approach to international recruitment based on diversification of the University’s overseas market base
• Drove innovation and creativity in relation to international marketing and recruitment, moving the team from a traditional recruitment model towards an increased focus on web, lead generation, CRM, digital and social media channels.
• Provided up to date market intelligence and briefings to senior management on international recruitment.
• Led the management of the University's agent network, delivering maximum value from these relationships. From February 2007 to May 2014 (7 years 4 months) Deputy Head and Acting Head of International Office @ Deputising for the Head, and subsequently taking full responsibility for the recruitment of international students to the University of Hertfordshire, and the development and implementation of the University’s international recruitment strategy. From February 2006 to February 2007 (1 year 1 month) Acting Deputy Head @ Supporting the Director of the International Office in the development and implementation of international recruitment strategy.
Responsible for the operational management of a number of key international markets for the University. From April 2005 to January 2006 (10 months) Belfast, United KingdomSenior International Officer @ Developing and implementing marketing plans and meeting student recruitment targets in a range of priority international markets (India, Malaysia, Pakistan, Hong Kong); management of agents in target markets; building and managing relationships in target markets and across the University; leading key International Office projects in support of recruitment. From March 2004 to April 2005 (1 year 2 months) Belfast, United KingdomInternational Officer @ Developing and implementing market plans in target countries (China, Hong Kong, Taiwan); building and managing relationships in target markets and across the University. From November 2001 to February 2004 (2 years 4 months) Manchester, United KingdomAdministrator, School of Economic Studies @ Supporting the Head of School in the effective administrative management of the department. From July 1999 to November 2001 (2 years 5 months) Manchester, United KingdomAssistant Project Manager, National Confidential Inquiry into Suicide and Homicide @ Supporting the Project Manager in the operational management of a national research project. From June 1997 to July 1999 (2 years 2 months) Manchester, United KingdomCommercial Officer (Telesales) @ Team leader of newly-established corporate telesales team. From October 1996 to June 1997 (9 months) Manchester, United KingdomCourse Administrator @ Supporting the School’s programme directors in the effective administration of the School’s degree programmes. From January 1995 to September 1995 (9 months) London, United KingdomAdministrative Assistant @ Assisting with all aspects of the operation of a postgraduate admissions office and academic registry. From December 1993 to December 1994 (1 year 1 month) Leicester, United Kingdom
Advanced Certificate in Marketing Management Practice @ Chartered Institute of Marketing From 2003 to 2004 MA, English Literature @ The University of British Columbia From 1995 to 1996 BA (Hons), English Literature, 2:1 @ University of Newcastle-upon-Tyne From 1990 to 1993 Lutterworth Community College From 1986 to 1990 Catherine Harris) is skilled in: Student Recruiting, International Education, Higher Education, Admissions, International Marketing, International Relations, Intercultural Communication, Staff Development, Marketing Communications, Social Media, Marketing, Public Speaking, Communication, Team Leadership, Relationship Management