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Brandon Williams

Director, Social Media & Insights

Digital Marketing Leader at Elanco

Indianapolis, Indiana Area

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Brandon Williams's Email Addresses & Phone Numbers

Brandon Williams's Work Experience

Mirum Agency

Director, Social Media & Insights

June 2015 to October 2015

Chicago, IL

Weaver Fundraising

Director of Digital Marketing, Social Media & Ecommerce

October 2015 to January 2020

Indianapolis, Indiana Area

General Growth Properties

Director of Digital Marketing, Social Media

January 2012 to May 2015

Chicago, IL

Brandon Williams's Education

Oakland City University

Bachelor of Science, Marketing

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About Brandon Williams's Current Company

Mirum Agency

Primary point of contact for the planning, strategy, and execution of social media programs and initiatives for clients and Lunchbox. Responsible for identifying the long-term strategic direction for Social Media capabilities for the agency and in the market place.

Frequently Asked Questions about Brandon Williams

What company does Brandon Williams work for?

Brandon Williams works for Mirum Agency

What is Brandon Williams's role at Mirum Agency?

Brandon Williams is Director, Social Media & Insights

What is Brandon Williams's personal email address?

Brandon Williams's personal email address is b****[email protected]

What is Brandon Williams's business email address?

Brandon Williams's business email address is b****[email protected]

What is Brandon Williams's Phone Number?

Brandon Williams's phone (317) ***-*395

What industry does Brandon Williams work in?

Brandon Williams works in the Marketing and Advertising industry.

About Brandon Williams

📖 Summary

Director, Social Media & Insights @ Mirum Agency Primary point of contact for the planning, strategy, and execution of social media programs and initiatives for clients and Lunchbox. Responsible for identifying the long-term strategic direction for Social Media capabilities for the agency and in the market place. From June 2015 to October 2015 (5 months) Chicago, ILDirector of Digital Marketing, Social Media & Ecommerce @ Weaver Fundraising Built an in-house agency and oversaw the execution of strategic B2B (online fundraising software) and D2C (ecomm) digital marketing initiatives to meet the organization’s purpose-driven goals.• Lifted registrations by 341% through demand generation programs• Effectively delivered cross-channel campaigns (converged media model) that increased traffic by 127% and various conversions by double-digits• Increased retail sales by $7.3M by focusing on key SaaS and ecomm metrics: CAC, LTV, churn, AOV, conversion, abandonment, attribution• Produced segment-specific (ABM) personalization action programs using 1st party, purchase, and behavioral data that increased email CTR by 10%• Oversaw the production of all digital branding, content, and creative, including UI/UX and product marketing for web and app• Surpassed 150k social media followers through content and channel-mapping strategies• Hired and directed a team of four in planning, executing, and reporting on the performance of all digital marketing initiatives From October 2015 to January 2020 (4 years 4 months) Indianapolis, Indiana AreaDirector of Digital Marketing, Social Media @ General Growth Properties Orchestrated social media for 120 shopping malls; providing expertise, direction, and best practices.• Translated strategic POVs, perspectives, and insights into performance-based tactical plans• Developed platform-specific plans to increase acquisition, engagement, sales, and traffic• Increased social media followers from 300k to 2M (+566%) in three years• Integrated monitoring and escalation processes measuring sentiment, intent, response rate, response time, and other KPIs• Oversaw the execution of 15+ omni-channel campaigns leveraging paid, earned, and owned digital media, plus in-mall experiential marketing• Partnered in the demand generation strategy and agency management: programmatic, search, display, paid social, and influencer identification• Social media drove $35M in 2013 and $40M in 2014 in incremental sales• Developed annual social media plans with a $1.5M marketing budget• Enabled and led the Social & Digital Publishing Team of 7 From January 2012 to May 2015 (3 years 5 months) Chicago, ILDigital Media & Marketing Manager @ Viper Alley Private Events • Researched, strategized, executed and reported individual marketing plans, based on the music genre, media outlets (print, radio/TV, digital, social) and the demographics of the artists’ fans. • Created content and updated the website using Joomla (CMS). • Managed the CRM and email marketing channel through Constant Contact. Grew the opt-in list 62%, increased the email open-rate by 5% and CTR by 4% in the first three months.• Created and managed SMS (text) campaigns: promotions, news/alerts and email opt-ins.• Developed keywords and manage all SEM through Google AdWords and Facebook ads.• Managed all social media aspects via Facebook, Twitter, foursquare, Yelp and Google+.• Increased Facebook “Likes” by 34%, through content, contests and conversation. • Produced contests to increase customer engagement through the website, Facebook and Twitter.• Identified and managed interactive marketing program opportunities with new digital media channels (Groupon, Living Social, SoundTracking, Foursquare, etc.)• Managed internal employees as well as website, PR and media buying agencies. From August 2011 to January 2012 (6 months) Lincolnshire, ILInteractive Marketing Manager @ PLS Financial Services • Managed the brand through the creative design and development phases of all digital executions including, but not limited to, websites, SEM/SEO, mobile, email and social media.• Reviewed online marketing plan with team and agency to ensure cohesiveness with the creative strategy.• Participated in the Marketing planning/budgeting process by partnering with the department to facilitate an integrated approach and ensure the brand’s strategy is appropriately realized in the digital space.• Supervised the day-to-day management of digital creative agencies.• Launched and managed PLS’ new consumer website via a CMS, which now sees more than 900 daily visitors than the previous website. • Reviewed weekly web analytics reports via Google Analytics and Adobe SiteCatalyst and identified creative and/or media optimization opportunities.• Developed and maintained SEM efforts via Google AdWords and Microsoft adCenter.• Updated and maintained SEO efforts through the website’s CMS, Google and Google Places.• Facilitated and implemented email marketing and SMS campaigns via ExactTarget. • Managed all social media aspects via Facebook, Twitter, foursquare, LinkedIn and YouTube.• Prepared monthly reporting on the performance of SEM and social media efforts.• Implemented and managed location based marketing via foursquare and followed up with weekly reporting. Offered weekly “Specials” that increased check-ins more than 200%. • Developed online marketing campaigns to support direct mail initiatives and drive traffic to the PLS website.• Created and managed a QR code campaign promoting Chicago City Stickers. Interviewed, hired and managed a team of street marketers to promote the campaign. • Oversaw the Internet Yellow Pages ad spend and creative; monitored and responded to reviews. • Coordinated corporate and customer appreciation events and promotions involved.• Conducted ongoing competitive creative analysis in the online space. From April 2010 to June 2011 (1 year 3 months) Marketing Generalist @ PLS Financial Services • Managed multiple art production assignments within a demanding project schedule• Developed a social media strategy• Tracked and maintained inventory of photo work, artwork, marketing literature, archived files, and marketing samples• Coordinated the creation and production of sales and marketing materials• Content management for Intranet eORDERING sites -- wrote copy, loaded and organized content and manage the site• Edited reports, presentations, and various corporate communications• Acted as liaison with vendors in such areas as delivering marketing material, scheduling proofs, and meetings• Managed catalog quantities/promotional material quantities• Tracked, followed up and reported to management on all scheduled projects• Maintained vendor database and pricing lists • Assisted in tracking budgets and processing invoices• Planned and coordinated all customer appreciation and company events • Customer Service – responded to requests for service and assistance. • Managed catalog quantities/promotional material quantities• Demonstrated the ability to follow up and meet deadlines• Various Administrative Duties -- prepared presentations, scheduled meetings, made travel arrangements, created expense reports, etc. From July 2008 to April 2010 (1 year 10 months) Account Executive/Marketing Coordinator @ Livemercial Marketing CoordinatorThe CEO gave me the opportunity to work as the Marketing Coordinator while still responsible for my Account Executive duties.• First point of contact for all marketing and public relations initiatives• Generate ideas for ads and banners to be published in different media venues• Assign and manage marketing projects to graphic designers• Write press releases to be published in different print mediaAccount ExecutiveMy position is responsible for maintaining relationships with clients and initiate marketing consultation to improve the overall effectiveness of the campaign.• First point of contact for all operational communications with accounts • Work with sales to strengthen relationships of key accounts• Consult customers on the improvement of their overall website marketing design• Develop marketing strategy by analyzing demographic information, historical performance and ROI• Ensure that client's ads express their marketing strategy From September 2007 to July 2008 (11 months) Marketing, Communications, and Events Assistant @ Fiserv In this role I worked with multiple groups to collect information to develop communications. I also coordinated and assisted all of CheckFree’s quarterly events and the marketing (internally) for each event.• Created newsletters and E-newsletters • Worked with Account Owners to develop website content• Communicated performance results to associates on a monthly basis and quarterly basis• Managed the annual communications plan and budget• Successfully managed vendors to ensure we were below our operational budget of $150,000• Obtain and evaluate quotes from different vendors for various projects• Surveyed associates and key customers to identify preferred methods of communications• Managed Sigma Challenge Quarterly Event Process which includes identifying the event theme, message, agenda, and participants• Internal marketing of each event• Managed the Key Award process which included notification of winners and managing the nomination tool From December 2006 to August 2007 (9 months) Dublin, OHDigital Marketing Leader @ Elanco Responsible for leading activities with business and brand leaders across the company to develop the digital marketing strategies and tactics required to grow the brands in each country. Greenfield, Indiana, United StatesCo-Founder @ 1909 DIGITAL Co-founded a digital marketing agency that knocks out authentic plans by humanizing brands and connecting them with people. Solving problems and smashing goals by using proven converged media model strategies and tactics. ★ DIGITAL INTELLIGENCEStrategy, Analytics, Attribution, Conversion Rate Optimization, Campaign Management, Agile Marketing Methodlogies★ OWNED MEDIASocial Media, Web, Email, Branding, SEO, Content Marketing, Creative, eCommerce, Amazon★ EARNED MEDIAInfluencer Marketing, Online Communities, Crisis Communications★ PAID MEDIAPaid Search/SEM, Paid Social, Display, Amazon Marketing Services From November 2019 to June 2020 (8 months) Indianapolis, Indiana, United States

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In a nutshell

Brandon Williams's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 6 month(s)

Brandon Williams's Willingness to Change Jobs



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