Director, Site Analytics & Optimization @ Ovative/group
Business Insights Consultant - Target.com @ Target
Mobile & Email Lead Marketing Manager @ Target
Education:
B.S., Marketing & Supply Chain Management @
University of Minnesota - Carlson School of Management
About:
Director, Site Analytics & Optimization @ Ovative/group is a rapidly growing measurement and activation agency. We build customer-level measurement capabilities that unlock ROI opportunities. And activate on behalf of our clients through the delivery of our marketing, analytics, and technology services. Our clients operate in many industries including retail, CPG, health care, and education. From February 2013
Director, Site Analytics & Optimization @ Ovative/group is a rapidly growing measurement and activation agency. We build customer-level measurement capabilities that unlock ROI opportunities. And activate on behalf of our clients through the delivery of our marketing, analytics, and technology services. Our clients operate in many industries including retail, CPG, health care, and education. From February 2013 to Present (2 years 11 months) Greater Minneapolis-St. Paul AreaBusiness Insights Consultant - Target.com @ From September 2012 to January 2013 (5 months) Mobile & Email Lead Marketing Manager @ Defined and drove Target's email & mobile marketing strategies. Manage team of 9 planners & analysts, multi-million dollar budget and multiple vendor relationships. From September 2011 to September 2012 (1 year 1 month) Email Lead Marketing Manager @ Defined and drove Target's email marketing strategy inclusive of contact strategy, content, acquisition, segmentation and testing. From September 2010 to August 2011 (1 year) Ecommerce Marketing Manager - Site Optimization & Testing @ Managed team tasked with maximizing ROI for all Target.com guest-facing enhacements. Identified site enhancement opportunities, provided vision and business direction, and analyzed and optimized post-launch. Also managed site testing of new functionality, navigation and creative. From March 2008 to August 2010 (2 years 6 months) Sr Marketing Analyst - Site Optimization & Testing @ Business lead for all guest-facing technology enhancements to Target.com - provided business direction and analyzed results post-launch. Developed site testing plan including new functionality and creative. Managed optimization of internal search results. From July 2006 to March 2008 (1 year 9 months) Ecommerce Promotions & Web Analytics @ Developed website-wide promotional marketing plans to drive incremental sales and profits.
Identified most effective placement, message and creative treatment for marketing messages across Target.com through utilization of web analytics tool. From August 2004 to July 2006 (2 years) Online Advertising Specialist @ Assisted in managing multi-million dollar direct-response online advertising campaigns. Responsible for set-up, maintenance, forecasting and optimization of online campaigns. From 2002 to 2004 (2 years)
MBA @ University of Minnesota - Carlson School of Management From 2006 to 2008 B.S., Marketing & Supply Chain Management @ University of Minnesota - Carlson School of Management From 2000 to 2004 Beth McKigney is skilled in: E-commerce, Web Analytics, Email Marketing, Omniture, Integrated Marketing, Mobile Marketing, Marketing, Marketing Communications, Digital Marketing, Mobile Devices, Budgets, Management, Managing Employees, Analytics, Budget Management
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