Since 2008 I have worked as Digital and Multi-Channel Marketing Manager in Pfizer and Wyeth, two of the largest Pharmaceutical companies worldwide, with a total experience of 5 years in this industry. Through this experience I have acquired a set of competencies which can be effectively applied to integrated online and offline customer interaction, both in the Pharmaceutical sector and other verticals. These include: - Functional specific skills applied to interaction with both the general public and key clinical specialists in a strictly regulated environment: Search Engine Marketing, Social Media, Mobile Marketing, E-mail Marketing, Usability best practices, Information Architecture, User retention, Customer management, Compliance. - Strategic planning with Senior Leadership. - Day-to-day project management and delivery. - Management of up to 7 Therapeutic Areas, being able to meet their evolving requirements and objectives and to acquire the relevant scientific knowledge in a short time. - Fluency in 4 languages: English, French, Spanish and Italian (mother tongue).

UK Digital Marketing Manager, Primary Care @ Online, digital and integrated communication strategies and tactics addressing UK Healthcare professionals involved in the diagnosis, treatment and management of cardiovascular conditions. From April 2012 to December 2013 (1 year 9 months) Regional eMarketing Manager @ Online, digital and integrated communication strategies addressing Health Care Professionals, patients and the general public across 16 Western European countries, supporting Pfizer Specialty Care’s key disease areas : Vaccines, Rheumatology, Anti-bacterials, Haemophilia, Pulmonary Hypertension and Anti-fungals. Innovative digital solutions to be localised in a cost-effective manner. Up skill Specialty Care colleagues on digital marketing best practices. From May 2010 to March 2012 (1 year 11 months) Regional eMarketing Manager @ Online and digital communication strategies across Europe, Middle East, Africa and Canada, supporting some of Wyeth Pharmaceuticals’s key disease areas: Vaccines, Haemophilia and Oncology. From June 2008 to May 2010 (2 years) Communications Sr Clerk @ Management of local corporate site Wyeth.it and intranet. Support to PR and Public Affairs teams in terms of internal communication, congress organization and translations. From February 2006 to May 2008 (2 years 4 months)

Higher Degree in International Relations and Foreign Affairs, Economics, International Law, Diplomacy, advanced English and French @ Societa' Italiana per l'Organizzazione Internazionale From 2004 to 2005 Masters Degree in Communication Sciences, Marketing, Sociology of Mass Media, Cognitive Psichology applied to consumer behaviour, Print, TV an @ Libera Universita’ Maria SS. Assunta (LUMSA) From 1997 to 2002 Arnaldo Fabbri is skilled in: Digital Marketing, Therapeutic areas, Vaccines, Hypertension, Marketing Strategy, Strategy Development, E-business, Strategic Planning, Pharmaceuticals, Digital Strategy, Cardiology, Online Marketing, Infectious Diseases, Product Launches, Pulmonology