Marketing Manager @ -Marketing communication (Campaigns, events, social media)
-Project manager on the CRM migration (Salesforce)
-Online Presence Analyst (Creation of analytics dashboards)
-Salesforce.com trainer
-Salesforce.com Administrator From March 2015 to Present (10 months) San Francisco Bay AreaProgram Manager, Global Demand Center @ Responsible for Adobe Campaign training
-Initial training for new users
-Advanced training for existing users
-Create support documents
Responsible for Campaign Development, for given Industry/Brand Offers:
-Support creation of best in class demand generation campaigns in collaboration with Brand & Industry marketing teams
-Manage multi-integrated campaigns in collaboration with the digital team, social media and agencies
-Execute outbound campaigns in Euronorth, Eurnordics, APSOUTH, China, India
-Monitor and analyze all campaigns: recommend appropriate tactics and strategies. Do A/B Testing
-Implement marketing best practices and tests new marketing technologies: Marketing automation, Nurturing campaigns.
Contribute to Marketing Ideas lab projects
-Execute new marketing ideas & techniques From December 2013 to December 2014 (1 year 1 month) Digital Marketing Program Manager @ Digital Marketing Program Dassault Systèmes
- Storyline Marketing Industries + CATIA + EXALEAD
- Digital consulting: support and advise contributors on their content,animation, CMS, SEO, Analytics
- 3ds.com Content Management: Ownership of Content Guidelines & Process for 3ds.com.
- Participation in the NextGen project: launch of the new website of Dassault Systèmes
- Content Migration in the new CMS (TYPO3)
-Train users on TYPO3
Online Marketing EXALEAD
- Content Migration in 3ds.com (TYPO3)
- In charge of EXALEAD new sections/updates development on the website.
- Online Marketing Operations (Emailings Campains, webinars, etc.)
- Communications Social media (blog, swym)
- Community Management (Facebook, Twitter, Pinterest...) From October 2012 to November 2013 (1 year 2 months) Paris Area, FranceAssistante chargée du développement Marketing @ From April 2012 to May 2012 (2 months) Assistante chargée des Partenariats et des projets Marketing @ - Identify, develop and execute the CRM strategy
- Managing digital marketing online strategy (online tactics/tools: banners, cards, stickers ...), Newsletters (conception/creation, launch, follow-up), Articles
- Organizing events
- Monitoring tools to measure ROI of marketing campaigns From October 2011 to April 2012 (7 months) Paris Area, France
Master's degree, International Business @ Université Paris Dauphine From 2012 to 2013 Master's degree, International Economics @ Université Paris Dauphine From 2010 to 2011 Bachelor's degree, Applied Economics @ Université Paris Dauphine From 2009 to 2010 Bachelor's degree, Finance, General @ Université Laval From 2008 to 2009 Bachelor's degree, Finance, General @ Université catholique de Lille From 2006 to 2009 Annabelle Laudano is skilled in: Web Marketing, Lead Generation, SEO, CMS, CRM, Email Marketing, Management, Enterprise Software, International Marketing, Web Analytics, Dreamweaver, Photoshop, HTML, Gestion de projet, Microsoft Office