Global Software Background in SaaS and On-Premises Solutions with deep knowledge of enterprise applications and information technology.
● Senior-level technology professional with 15+ years’ experience developing commercial technology solutions, 10+ years in senior leadership position
● Proficient at developing product strategy, defining and delivering product roadmap with P&L, pricing and budget responsibility (Certified Scrum Product Owner CSPO see more
Global Software Background in SaaS and On-Premises Solutions with deep knowledge of enterprise applications and information technology.
● Senior-level technology professional with 15+ years’ experience developing commercial technology solutions, 10+ years in senior leadership position
● Proficient at developing product strategy, defining and delivering product roadmap with P&L, pricing and budget responsibility (Certified Scrum Product Owner CSPO for Agile Scrum)
● Expert at developing and implementing product management practices, developing requirements, prioritizing backlog, defining use cases and user stories, competitive intelligence and delivery processes
● Skillful at building, mentoring and leading diverse teams as direct reports and matrixed teams
● Effective at driving product delivery and go-to-market strategies across Engineering, Support, Marketing & Sales
● Expert in Financial, Bill payment, HR, Supply Chain, CRM enterprise systems, Information Governance, Development IDE tools, Mobile platforms, Analytics, Information Archive, Information Governance and Legal eDiscovery software products
● Successful at developing business relationships with clients and VAR, OEM and Joint Venture partners
● Skilled at developing customer advisory boards, focus groups and cultivating strategic customers
● Experienced in global Fortune 500 and SMB/Start-up environments
Leadership
Strategy, Vision and Planning
Product Management & Marketing
Product/Application Development
Messaging, Positioning & Go-To-Market
Market Research and Competitive Analysis
Business Development
Partner/Channel Management
Pricing and Promotions
Contract and License Negotiation
Customer Intimacy/ Advocacy
Anita Engles is skilled in: Product Development, Pricing, Market Research, Go-to-market Strategy, Contract Negotiation, Product Management, Competitive Analysis, Marketing Strategy, Product Marketing, Product Strategy, Market Analysis, Segmentation, New Business Development, Product Launch, Marketing Management