Andrea Grant's Email Addresses & Phone Numbers

Account Coordinator @ Lance Jackson and Associates Responsible for the daily business of servicing 14 accounts such as Village Homes, Capital Pacific Homes, Delwest Homes, and New Town Builders. From September 2005 to June 2006 (10 months) Post Graduate Internship @ Martin Williams Develop and build a brand and/or campaign in addition to crafting new business pitches...

Account Coordinator @ Lance Jackson and Associates Responsible for the daily business of servicing 14 accounts such as Village Homes, Capital Pacific Homes, Delwest Homes, and New Town Builders. From September 2005 to June 2006 (10 months) Post Graduate Internship @ Martin Williams Develop and build a brand and/or campaign in addition to crafting new business pitches for Anheuser Bush, Lincoln Financial, LL Bean, Cargill, Syngenta, and Marvin Windows. From June 2004 to September 2004 (4 months) President @ Grant Digital Advertising Providing enterprise digital transformation, team development, business intelligence & analytics and marketing strategy expertise to small - medium size businesses looking to initiate or expand their digital and eCommerce presence. United StatesDirector of Digital Marketing: Acquisition and Retention Marketing & GM of Digital Innovation Office @ Cabela's Responsible for the development, growth & innovation of organic & paid search, digital media (acquisition & re-marketing), affiliate, email, social & mobile marketing and mobile apps. Establish digital vision, focus areas, priorities & manage an annual media budget of $100M+ to drive traffic to eCommerce & physical locations ($4B business) with a blended SCR of 3:1 (SEO excluded). Leverage data & customer insights to drive media mix (attribution and incrementality) & engage an evolving consumer landscape via programmatic media & email within and OMNI marketing organization. Oversee partner contracts negotiations. Evangelize the efficacy of digital media through educating a print-first culture within the eCommerce department. Implement wifi at Retail while capturing customer data to market accordingly. Implement post-purchase communication online and post ship with brand engaging content to direct return shopping. Effective peer-to-peer relationships to cultivate influence. Leader of 30 FTEs with a 100% retention rate over 18 months (while under strategic review). Oversee a remote office location of 60+ employees. From September 2015 to May 2018 (2 years 9 months) Greater Denver AreaGlobal Director of CRM and Loyalty @ Crocs, Inc. Responsible for driving global email, CRM & loyalty strategies. Ownership of business plans, road maps, global budget & P&L (Specifically infrastructure costs, point redemption and bottom-line risk). Infusing historic purchasing metrics, propensity/affinity models, competitive research & ROI forecasting models with customer-centric acquisition & retention tactics to drive the implementation of a global CRM platform (annual $15M lift). Regional consultation & development of a global loyalty program online cart & in-store via POS, customer marketing/communication scripts, KPIs, test strategy & regional training. Lead a team of 7 FTEs & oversee 3 vendor relationships. Collaborate with regional GMs regarding program planning, infrastructure, optimization & metric-based reporting. From March 2012 to January 2013 (11 months) Account Director @ Merkle Oversee strategic creative initiatives & ensure successful delivery of long-tail & daily online marketing tactics. Brand thought-leader & client consultation. Ensure on-brand creative execution in a fast-paced, ever-changing atmosphere, managing 12+ weekly programmatic campaigns for DIRECTV. From June 2008 to March 2009 (10 months) Account Manager @ Factory Design Labs Internal, traditional & interactive pro-active client strategic project planning, development & execution. Manage briefs, time lines, media, broadcast, and associated teams to efficiently deliver projects on time & in budget. Effectively master existing client & new business presentations. Establish & demonstrate solid relationships with clients: Audi of America, Sony Studios, Paramount Studios, Universal Studios and Happy Madison Productions, Supercar Life, Talkhouse Music, and Brine Soccer & Lacrosse. From June 2006 to May 2007 (1 year) VP of Digital Marketing @ BioTRUST Nutrition Oversee the growth of branding, packaging, digital marketing, loyalty, e-commerce, marketplaces and merchandising related initiatives, leveraging analytics and testing methodology to drive a positive and repeatable customer experiences. Advisory Board Member @ eTail™ Active participant on the eTail West Board. Director of Digital Marketing: Social, Mobile and Email @ Cabela's Reseponsible for the innovation & growth of social, mobile marketing, mobile apps & promotional, behavioral & transactional email programs. Implement process to leverage first, third party & credit card data to understand past and future customer engagement/transactions online & at retail as well as cross-channel activity to orchestrate effective messaging to the customer at the right time on the right device. eCommerce prioritization, business case development, change & process management development for: Onsite personalization via Adobe, index-page/product detail & cart improvements, Bazzarvoice enhancements and rich snippits, post-purchase logistics & customer communication, retail wifi, retail kiosks, customer & retail efficiency apps, in-store digital signage & customer activation. Internal leadership development. Written & in-person C-Suite & Board presentations. From June 2013 to September 2015 (2 years 4 months) Denver, CoSr. Manager of Retention Marketing @ Cabela's Implementation and development of social mobile marketing & email programs, including team structure, process management and long-term vision. Managing an annual budget of $20M+ to drive customer engagement & loyalty. Cross-channel and Sr. Leadership Digital Marketing 101 seminars. Leader of 9 FTEs. From January 2013 to June 2013 (6 months) Denver, CoExecutive Board Member @ Bluecore Active participant on the BlueCore Labs Executive Board. From May 2016 to April 2018 (2 years) Global Sr. Manager of CRM and Loyalty @ Crocs, Inc. Drive on-boarding of & oversee an award-winning email program across three regions: NA, EU and APAC (average 150% ROI, 20% of marketing revenue). Global Creative prioritization & traffic management. Project management of eCommerce platform, Demandware. Local retail social pages, content development & training. Weekly executive reporting & insights. From March 2009 to March 2012 (3 years 1 month) Denver, CoAccount Supervisor @ Crispin Porter Bogusky Strong understanding of clients business & needs through solid client relationship management, research marketing, online trends & competitive brands to identify & develop on-target interactive account planning & strategy. Contribute to creative ideas & ensure strategic integrity of final deliverables for clients such as: Pentax, CUNA Mutual, Xcel Energy, Izze and Midas. From May 2007 to June 2008 (1 year 2 months) VP of Marketing, Communications and eCommerce @ Notion, A Comcast Company Responsible for brand strategy, messaging & use cases which resonate with qualified target markets to drive brand awareness, customer adoption, engagement & retention. B2B and B2C strategies & on/offline tactics have driven a $3 to $1 ROAS via eCommerce/Amazon, digital and offline strategies which engage and drive relevant conversations. As a member of the Executive Leadership Team, Marketing is responsible delivering measurable & meaningful results, leading with the Customer experience & insights, assisting with VC board discussions, & fund-raising efforts. From May 2018 to April 2019 (1 year)