Analytical, data driven, passionate and enthusiastic. Interested in SEO, SEM, Analytics, and Social Media marketing strategies.

Advanced Account Manager (Paid Search) @ Managing SEA accounts for Retail, Travel, Consumer Electronics and Entertainment clients in the SEMEA region. Main Responsibilities: - Managing, optimising (performance) and expanding accounts - Creating and implementing SEA strategies for clients. - Working towards client KPIs - Preparing weekly and monthly Reports to clients (Excel reports, Analyses) - Leading weekly/monthly calls From September 2013 to Present (2 years 4 months) Digital Marketing Assistant @ • E-Mail Marketing: - Working closely with email marketing manager on email marketing strategy and planning. - Working with web designer on building email templates (including manipulation of HTML). - Advice on email testing strategy, segmentation and optimisation - Contributed to raise the organization income from email campaigns by testing optimising and sending marketing e-mails (Dreammail ESP tool) - Use of CRM database to select/manipulate mailing lists (SalesForce CRM Tool) • PPC: - Assisting in running PPC ads on both Google Grant and Paid accounts. - Assisting in the analysis and reporting of paid activities and advising on optimization. - Advising on landing page and website optimization for PPC. • Analysis and Reporting: - Report and analysis of e-mail campaigns performance. - Web traffic analysis and reporting and recommendation on optimization for conversions. - Responsible for management, and updating of online donors database. - Data manipulation for email segmentation, and email list management. • Research and Innovation - Monitor and analyze competitors’ digital activities and research on latest innovations and new media activities. From March 2013 to September 2013 (7 months) London, United KingdomCommunication and Training Assistant @ - Running lessons in social media and digital tools for non-profit organisations. - Successfully delivered digital training to 30 refugees and NGO officers on creating a blog, sending HTML newsletters, and engaging with the media. - Managing corporate social media communications. - Updating and maintaining corporate web site. - Optimising website for Search Engines (SEO) - Building and sending e-newsletter in behalf of the organisation. From October 2010 to May 2011 (8 months) London, United KingdomOnline Facilitator @ University of Florence, Italy Modules: - Video Editing. - Assemblage of footage and good sounds bites. From January 2010 to June 2010 (6 months) Florence Area, Italy

Master of Science (MSc), International Relations, Merit @ School of Oriental and African Studies, U. of London From 2011 to 2012 Bachelor of Arts (B.A.), International Relations, First Class @ Università degli Studi di Padova From 2005 to 2009 Bachelor of Laws (LL.B.), International Relations (erasmus programme) @ Universitat Pompeu Fabra From 2008 to 2008 Andrea Crescenzo is skilled in: Fundraising, Email Marketing, Digital Marketing, Google Adwords, Databases, PPC Bid Management, Web Analytics, Data Analysis, Google Analytics, Email Newsletter Design, Google Webmaster Tools, SEM, Online Marketing, Keyword Research, Photoshop