Anahat Rawal's Email Addresses & Phone Numbers

📖 Summary

Research & Editorial Assistant to India Bureau Chief @ Defense News From September 2008 to October 2009 (1 year 2 months) New Delhi Area, IndiaCommunications Manager @ India Rizing Fund - Worked with a team of startup enthusiasts as a strategic coordinator for India's first Defence Investment Fund- Created effective sales pitch presentations for vendors- Helped vendors create fact sheets- Proof-read and edited press releases- Carried out research compilation on India's Defence sector and SMEs engaged in defence equipment production From July 2008 to August 2010 (2 years 2 months) New Delhi Area, IndiaPublic Relations Intern @ Avian WE - Interned in the Luxury and Travel & Hospitality verticals - Drafted daily news summaries - Modified copy for press releases, newsletters and media materials for clients like Dunhill, Escada, and Yatra.com From February 2008 to April 2008 (3 months) New Delhi Area, IndiaFreelance Visual Designer @ Design Dash In pursuit of an empathy influenced design world.Specialise in graphics that are visually engaging, UI designs that drive action & sales, and social media stories that turn conversations into conversions. Clients: Nespresso, Hertz, Dubai Expo 2020, VR Park, Studio Soho, and more. Connect with me to collaborate! From November 2017 to June 2019 (1 year 8 months) Dubai, United Arab EmiratesFounder & Art Director (Sold, Exited) @ ELITIFY.com As the Founder and Art Director, I built India's first and leading e-commerce platform for luxury goods and services. Over a period of five and a half years, I achieved the following:- Spearheaded the content strategy and creative development across all sales channels - website, mobile app, and offline presence to achieve sales in excess of $15M in GMV- Raised over $1M in funding and got offers from some of the most prestigious VC firms in the world including Sequoia and IDG Ventures- Conceptualised and executed multiple creative assets per day across all social platforms - Instagram, Facebook, and YouTube- Set-up key metrics to measure the effectiveness of content and graphics in driving engagement and conversion across the sales channels, improving CTRs by over 20% and Conversion rate by over 12% - Hired, collaborated and led the talented in-house 'Creative Studio' team - Led a team of 15 people, including graphic designers, social media managers, creative content writers, stylists, style consultants, and visual merchandisers- Creative expertise include website & app design, art direction, bread-and-butter shopping banners, email marketing campaigns, fashion editorial, and visual merchandising - Partnered with key cross-functional members - Marketing, Merchandising, Tech and Product teams to evolve and reinforce a cohesive communication across all verticals- Collaborated with domestic and international brands in retail, whilst adhering to their guidelines with strong attention to detail- Stakeholder management: challenged and ideated with the team to meet all deliverables before deadlines, and implemented tools such as Asana app to make execution (across all departments) efficient - Refreshed and maintained a monthly editorial calendar in line with the merchandising priorities and objectives - Led the UI revamp of the website and mobile app in line with business objectives and goals From April 2012 to September 2017 (5 years 6 months) Gurgaon, IndiaCreative Head @ Knight & Bond (Men's Lifestyle Brand) - Created a direct-to-consumer brand for men with $4M in GMV Sales- Worked on the overall website development of Knight & Bond - logo design, branding, UI, email templates and content strategy- Conceptualised, designed, developed and launched hand-crafted formal shoes, tailor-made blazers, and accessories - Designed and sold our best-selling pocket squares, whilst keeping the trends in mind. From traditional paisleys for the wedding season to eclectic patterns, our 100% silk squares were created for men with a discerning taste From March 2013 to July 2017 (4 years 5 months) Gurgaon, India