Image of Anahat Rawal

Anahat Rawal

Research & Editorial Assistant to India Bureau Chief

Digital Storyteller | Visual Designer | Content Strategist | Startup Gal

Mountain View, California, United States

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Anahat Rawal's Email Addresses & Phone Numbers

Anahat Rawal's Work Experience

Defense News

Research & Editorial Assistant to India Bureau Chief

September 2008 to October 2009

New Delhi Area, India

India Rizing Fund

Communications Manager

July 2008 to August 2010

New Delhi Area, India

Avian WE

Public Relations Intern

February 2008 to April 2008

New Delhi Area, India

Anahat Rawal's Education

Stanford University

The Art of Storytelling (Summer Quarter), Film/Cinema/Video Studies, CR/Pass

2019 to 2019

Asian Academy of Film & Television

Post Graduate Diploma, Documentary Filmmaking

2005 to 2006

Amity University

Master of Arts - MA, Journalism and Mass Communication, 1st Division

2006 to 2008

Anahat Rawal's Professional Skills Radar Chart

Based on our findings, Anahat Rawal is ...

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Anahat Rawal's Estimated Salary Range

About Anahat Rawal's Current Company

Defense News

Frequently Asked Questions about Anahat Rawal

What company does Anahat Rawal work for?

Anahat Rawal works for Defense News


What is Anahat Rawal's role at Defense News?

Anahat Rawal is Research & Editorial Assistant to India Bureau Chief


What is Anahat Rawal's personal email address?

Anahat Rawal's personal email address is a****[email protected]


What is Anahat Rawal's business email address?

Anahat Rawal's business email addresses are not available


What is Anahat Rawal's Phone Number?

Anahat Rawal's phone (213) ***-*215


What industry does Anahat Rawal work in?

Anahat Rawal works in the Apparel & Fashion industry.


Who are Anahat Rawal's colleagues?

Anahat Rawal's colleague is Mohit Malik


About Anahat Rawal

📖 Summary

Research & Editorial Assistant to India Bureau Chief @ Defense News From September 2008 to October 2009 (1 year 2 months) New Delhi Area, IndiaCommunications Manager @ India Rizing Fund - Worked with a team of startup enthusiasts as a strategic coordinator for India's first Defence Investment Fund- Created effective sales pitch presentations for vendors- Helped vendors create fact sheets- Proof-read and edited press releases- Carried out research compilation on India's Defence sector and SMEs engaged in defence equipment production From July 2008 to August 2010 (2 years 2 months) New Delhi Area, IndiaPublic Relations Intern @ Avian WE - Interned in the Luxury and Travel & Hospitality verticals - Drafted daily news summaries - Modified copy for press releases, newsletters and media materials for clients like Dunhill, Escada, and Yatra.com From February 2008 to April 2008 (3 months) New Delhi Area, IndiaFreelance Visual Designer @ Design Dash In pursuit of an empathy influenced design world.Specialise in graphics that are visually engaging, UI designs that drive action & sales, and social media stories that turn conversations into conversions. Clients: Nespresso, Hertz, Dubai Expo 2020, VR Park, Studio Soho, and more. Connect with me to collaborate! From November 2017 to June 2019 (1 year 8 months) Dubai, United Arab EmiratesFounder & Art Director (Sold, Exited) @ ELITIFY.com As the Founder and Art Director, I built India's first and leading e-commerce platform for luxury goods and services. Over a period of five and a half years, I achieved the following:- Spearheaded the content strategy and creative development across all sales channels - website, mobile app, and offline presence to achieve sales in excess of $15M in GMV- Raised over $1M in funding and got offers from some of the most prestigious VC firms in the world including Sequoia and IDG Ventures- Conceptualised and executed multiple creative assets per day across all social platforms - Instagram, Facebook, and YouTube- Set-up key metrics to measure the effectiveness of content and graphics in driving engagement and conversion across the sales channels, improving CTRs by over 20% and Conversion rate by over 12% - Hired, collaborated and led the talented in-house 'Creative Studio' team - Led a team of 15 people, including graphic designers, social media managers, creative content writers, stylists, style consultants, and visual merchandisers- Creative expertise include website & app design, art direction, bread-and-butter shopping banners, email marketing campaigns, fashion editorial, and visual merchandising - Partnered with key cross-functional members - Marketing, Merchandising, Tech and Product teams to evolve and reinforce a cohesive communication across all verticals- Collaborated with domestic and international brands in retail, whilst adhering to their guidelines with strong attention to detail- Stakeholder management: challenged and ideated with the team to meet all deliverables before deadlines, and implemented tools such as Asana app to make execution (across all departments) efficient - Refreshed and maintained a monthly editorial calendar in line with the merchandising priorities and objectives - Led the UI revamp of the website and mobile app in line with business objectives and goals From April 2012 to September 2017 (5 years 6 months) Gurgaon, IndiaCreative Head @ Knight & Bond (Men's Lifestyle Brand) - Created a direct-to-consumer brand for men with $4M in GMV Sales- Worked on the overall website development of Knight & Bond - logo design, branding, UI, email templates and content strategy- Conceptualised, designed, developed and launched hand-crafted formal shoes, tailor-made blazers, and accessories - Designed and sold our best-selling pocket squares, whilst keeping the trends in mind. From traditional paisleys for the wedding season to eclectic patterns, our 100% silk squares were created for men with a discerning taste From March 2013 to July 2017 (4 years 5 months) Gurgaon, India


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In a nutshell

Anahat Rawal's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 6 month(s)

Anahat Rawal's Willingness to Change Jobs

Unlikely

Likely

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