SEO & Content Marketing - Global Accounts at iProspect
London, Greater London, United Kingdom
High-achieving, trilingual senior SEO exec leading ASOS UK - the biggest market for one of iProspect's flagship global accounts. Content: - Data-driven content marketing strategies, creative planning & project management of campaigns across 7 markets - Conducting audience intelligence, market research and social listening to shape content strategies - Building & managing relationships with top-tier fashion &... High-achieving, trilingual senior SEO exec leading ASOS UK - the biggest market for one of iProspect's flagship global accounts. Content: - Data-driven content marketing strategies, creative planning & project management of campaigns across 7 markets - Conducting audience intelligence, market research and social listening to shape content strategies - Building & managing relationships with top-tier fashion & lifestyle influencers - Collaboration with Digital PR to amplify content to authoritative domains Data: - Extensive competitor, content gap and backlink analysis - Advanced keyword research giving insight into seasonality trends & keyword cluster profitability - Traffic opportunity analysis and forecasting - In-depth analysis and reporting on business KPIs Management: - Ownership & management of cross-market projects to improve reporting, campaign effectiveness and internal processes - Line management of junior team member - Teaching new starters and and running training sessions both internally and for the client Technical: -Experience in performing technical audits and overseeing implementation of technical recommendations Singled out by external presentation trainer for excellency and subsequently put forward for international presentation competition (Cannes Young Lions 2016)
What company does Alice Sperring work for?
Alice Sperring works for iProspect
What is Alice Sperring's role at iProspect?
Alice Sperring is SEO & Content Marketing - Global Team
What industry does Alice Sperring work in?
Alice Sperring works in the Marketing and Advertising industry.
📖 Summary
SEO & Content Marketing - Global Team @ High-achieving, trilingual senior SEO exec leading ASOS UK - the biggest market for one of iProspect's flagship global accounts. Content: - Data-driven content marketing strategies, creative planning & project management of campaigns across 7 markets - Conducting audience intelligence, market research and social listening to shape content strategies - Building & managing relationships with top-tier fashion & lifestyle influencers - Collaboration with Digital PR to amplify content to authoritative domains Data: - Extensive competitor, content gap and backlink analysis - Advanced keyword research giving insight into seasonality trends & keyword cluster profitability - Traffic opportunity analysis and forecasting - In-depth analysis and reporting on business KPIs Management: - Ownership & management of cross-market projects to improve reporting, campaign effectiveness and internal processes - Line management of junior team member - Teaching new starters and and running training sessions both internally and for the client Technical: -Experience in performing technical audits and overseeing implementation of technical recommendations Singled out by external presentation trainer for excellency and subsequently put forward for international presentation competition (Cannes Young Lions 2016) From August 2014 to Present (1 year 5 months) London, United KingdomDigital Account Executive @ From April 2014 to August 2014 (5 months) Junior Planner/Buyer @ From July 2013 to April 2014 (10 months) London, United KingdomBA German and Italian, First Class Honours @ University of Exeter From 2008 to 2012 Università di Pisa From 2010 to 2011 St Dunstan's College From 1994 to 2008
Extraversion (E), Sensing (S), Feeling (F), Judging (J)
0 year(s), 10 month(s)
Unlikely
Likely
There's 85% chance that Alice Sperring is seeking for new opportunities
Issued by IPA (Institute of Practitioners in Advertising) · April 2014
Issued by IPA (Institute of Practitioners in Advertising) · November 2014
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