Communications/marketing professional with over seven years experience in internal, B2B and B2C information exchange. I have over ten years writing experience, the majority of which was to a business audience of all levels. Excellent integrated communications strategy experience, project management, content management, teamwork, client relationship management, written and verbal communication, employee engagement and collaboration, social media, and interpersonal skills.
- Drove communications to increase profile of Claims business within Allianz Australia and with our current and new business partners.
- Provided Claims content for successful tender documents and Insurance industry awards submissions.
- Developed internal communications strategies, paraphernalia and support to maintain and increase engagement in Claims employees, as measured through the Allianz Engagement Survey.
- Managed the redesign and redevelopment of the Austroads website – included e-commerce section.
- Managed to completion the process of editing, printing, distributing and promoting the Austroads Guides.
Communications Advisor @ From November 2015 to Present (2 months) Sydney, AustraliaCommunication Specialist - Claims @ As a Communications Specialist - Claims at Allianz Australia I was primarily responsible for the internal and external communication and promotion of the Claims business area. This essentially involved telling the 'story' of Claims to our stakeholders, promoting the value proposition, all the while keeping our own people informed and up to date on innovations, process changes and celebrating their own successes.
My role involved:
- Quick response catastrophe communications development for our partners during weather events.
- Internal communications strategy development and implementation for Claims business area.
- Internal promotion of Claims business area to wider Allianz Australia community.
- Planning, writing and developing bi-annual internal Fraud magazine.
- External communications - communicating and developing marketing collateral that promotes the Claims value proposition to external partners through Sales and Distribution - includes Financial Institutions, Broker and Agency, Direct and Fleet.
- Assist with tenders to win business and ANZIIF award submissions from a Claims perspective
- Develop communications packs for use both internally and externally.
- Develop creative concepts such as posters, flyers, articles, vignettes and short videos, internet banners, pages and concepts.
- Software skills for this role included Microsoft Word, Powerpoint, Excel, Adobe Creative suite Photoshop, Illustrator, Premiere Pro and InDesign. From January 2013 to August 2015 (2 years 8 months) Sydney, AustraliaCommunication Manager @ As the Communications Manager of Austroads I was primarily responsible for the promotion of Austroads' work to all State and Territory road agencies in Australia and New Zealand.
My role involved:
- Develop integrated marketing and communication strategy for all aspects of Austroads business.
- Communications strategy for the Austroads Guides.
- Communications strategy for all Austroads council developments of significant national stature.
- General promotion of Austroads to audiences such as all State Road Authorities in Australia and New Zealand, Local Government Authorities, International road agencies such as the World Road Association (PIARC) and the Road Engineering Association of Asia and Australasia (REAAA).
- Develop professional communication packs to be presented by Austroads.
- Develop articles, press releases and promotional materials for distribution through industry magazines, organisations and publications.
- Proof read Austroads guides, research reports and technical reports.
- Managing production of technical publications and disseminating to road authorities.
- Develop Austroads Annual Reports.
- Create Austroads promotional materials such as posters, flyers, articles, magazine adverts, promotional initiatives and internet banners, pages and concepts.
- Manage marketing budget for financial year.
- Attended road conferences across Australia and New Zealand as an exhibitor.
- Project Manage communication projects of different size and scope such as promotion of Austroads guides, redevelopment of website and e-commerce function, schedule of conference exhibitor attendance and Austroads Annual Report.
- Website Development - ground up rebuild of our website including all information presented as well as e-commerce, printing and distribution functions.
- RFP Process management - develop RFPs, select suitable providers, negotiate and develop relationship with chosen provider to completion of projects and onwards if necessary. From April 2009 to January 2013 (3 years 10 months) Sydney, AustraliaInternal Communications Advisor - Qantas Engineering @ As an Internal Communications Advisor at Qantas Engineering I was responsible for developing and implementing internal communications across all of the Engineering division.
My role involved:
- Developing integrated internal communication plans for specific segments of the Qantas Engineering framework. Implement and action these plans throughout the year
- Professional Writing: Develop professional communication packs for Qantas Legal and Industrial Relations team regarding changes proposed by management.
- Develop professional communication packs for the leadership team to present to employees informing of sensitive changes to the business.
- Create business proposals for communications initiatives.
- Write articles and documents for internal publications across Qantas Group and Qantas Engineering including people and human resources stories, technical articles promoting the work of Qantas Engineering, and articles promoting the communications initiatives and strategies that are being implemented in the business.
- Organising coordinated events across specific business units of Qantas Engineering. Including seminars for staff, engagement initiatives and business information and update sessions.
- Designed and developed creative concepts such as posters, flyers, articles, promotional initiatives and intranet pages.
- Managed and held editorial responsibility duties for the Qantas Engineering internal employee magazine, as well as the intranet and the weekly newsletter email.
- Business proposal to change monthly magazine to monthly DVD.
- Management of monthly internal DVD including formulating story concepts, scripting, talent identification, management of filming, dissemination and promotion to internal stakeholders. From February 2008 to April 2009 (1 year 3 months)
Master of Professional Communications, Communications @ University of Western Sydney From 2004 to 2007 Bachelor of Arts, English @ University of Sydney From 1997 to 2002 Higher School Certificate @ Parramatta Marist High From 1993 to 1997 Adrian Paton is skilled in: Internal Communications, Strategic Communications, Corporate Communications, Communications Strategy, Stakeholder Engagement, Marketing Communications, Writing, Media Relations, Event Management, Editing, Newsletters, Employee Engagement, Publications, Stakeholder Management, Public Relations