I'm a digitally-focused Creative Director specializing in the holistic and connected customer experience. I work across every touch point of a user journey adding value and response-driven ideas from awareness to advocacy across all channels. I believe that great creative is developed in that sweet spot between the data set and the mind set, and balance intuition
I'm a digitally-focused Creative Director specializing in the holistic and connected customer experience. I work across every touch point of a user journey adding value and response-driven ideas from awareness to advocacy across all channels. I believe that great creative is developed in that sweet spot between the data set and the mind set, and balance intuition with analytics-informed strategy to achieve great work.
Currently, I lead a large creative team across multiple accounts and disciplines including video, social media, online advertising, mobile and app development, digital marketing experiences and large scale enterprise solutions.
VP, Creative Director @ Currently, I am a Creative Director at MRM overseeing all of the digital work for Verizon, Cigna, Oppenheimer Funds, Zurich Insurance and some other smaller brands, as well as spot projects. I manage a multi-disciplined full time team consisting of 30 art directors, writers, animators and illustrators. My role is to not only oversee the day to day operations of the accounts and meet with clients, but to proactively pursue new streams of revenue for those accounts and grow them monetarily. More often than not, I get my hands dirty designing or creating the user experiences and story arcs for the campaigns. I also have a role in assisting the New Business team in new business pitches, running the pitch from the creative side, managing a staff, creating a presentation flow, and ultimately making the presentation to the client. From January 2014 to Present (2 years) new york, new yorkRecent Freelance Clients @ Just because I'm busy during the day doesn't mean I'm not busy at night.
Over the years I've handled lot's of off-site, off-hours freelance work for a range of steady clients such as American Express, Tourneau, NBC Universal, NFL, Court TV (now TruTV), Dow Jones, and Bajibot. Most of the work for these clients were for their brands or sub-brands. The exception being Bajibot where I handled the animation and development of standard and rich media banners for a range of their clients; most notably the launches of Google Chrome and HBO GO, along with other projects for Wendys, Napa, and American Express. From January 2005 to Present (11 years) Associate Creative Director @ As of October 2012, my role at MRM has changed. I have moved from the Creative Technologies department into the Creative department where I have been put in charge of overseeing all of the Verizon digital work (our existing eCRM work as well as the digital acquisition work which I successively pitched), as well as co-leading the General Mills account, and managing the creative staff within those teams. My role is to not only oversee the day to day operations of the account and meet with clients, but to proactively pursue new streams of revenue from those accounts. More often than not, I get my hands dirty designing or creating the user experiences and story arcs for the campaigns. I also have a role in assisting the New Business team in new business pitches. It can sometimes be a minor role such as ideation and design, or a much larger role where I am running the pitch from the creative side, managing a staff, creating a presentation flow, and ultimately making the presentation to the client. From October 2012 to January 2014 (1 year 4 months) 622 3rd ave, new york, ny 10017Freelance Flash Animator / Developer @ Bajibot is well known for their ability to pull off the impossible, especially when it comes down to file size constraints within flash banners. My flash skillset matches up with theirs pretty well in many respects. Since March 2010 I have been called on to produce numerous banner campaigns, both standard and rich media, for the product launches of Google Chrome and HBO GO, and other various campaigns for GE, Napa, American Express, and Wendys. From March 2010 to January 2013 (2 years 11 months) Associate Creative Director, Creative Technologies @ As an ACD of Creative Technologies, my role is to incorporate the latest cutting edge technologies into our creative campaigns in a way that makes sense aesthetically and that also offers an easy and unique experience for the end user. Here at MRM I manage a group of Flash animators and developers and work closely with the various creative teams from the initial briefing through development to create all of the New York office's standard and rich media banner work. I help guide and shape the campaigns, making recommendations for vendors, media placements, and the types of media to be purchased. I also help ideate and strategize new business pitches as well as make presentations to clients. My primary focuses are of course Art Direction and Flash, but there are also times that I work with the creative teams to create videos for projects using After Effects and Cinema 4D. From March 2011 to October 2012 (1 year 8 months) Senior Interactive Art Director @ Having the vague-ish title of Senior Interactive Art Director allowed me to work on a variety of projects in a variety of capacities. I've been brought in early on projects from the initial briefing, and helped shape the over-arching campaign ideas as well as a visual look; as well as being a resource to go to with a preliminary idea that needed to be refined and produced into a finished product whether the end result was in Flash, video or 3D. My strength is Flash, although I do handle a good amount of After Effects and 3D while working on a wide assortment of projects ranging from banners, to videos, to new business presentations to whatever else we can think of.
The clients that I've worked on include: Captain Morgan, Smirnoff, Nikon, Mastercard, Intel, Army, Betty Crocker, Lunesta, Verizon, Exxon, Home Depot, GM, Crown Royal, Bisquick, Bertolli From September 2007 to March 2011 (3 years 7 months) Senior Interactive Art Director @ Working at NBC Universal, in many ways, is exactly like what you see on the show 30 Rock. It's fun, it's quirky, and you are surrounded by lots of creative people and lot's of creepy pages giving tours to tourists.
• Designed Partminer’s corporate website and their online applications
• Designed newsletters and branded application interfaces for our various clients
• Developed online presentations for new business pitches
• Programmed and designed the corporate website From May 1998 to May 2000 (2 years 1 month)
BFA, Computer Art @ School of Visual Arts From 1996 to 2000 Douglas Darrigo is skilled in: Flash, Cinema 4D, After Effects, Photoshop, Illustrator, Maya, Creative Direction, Concept Development, Animation, Art Direction, Digital Strategy, InDesign, Online Marketing, Typography, User Experience