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DDB China Group is united behind our founder, Bill Bernbach's belief that creativity is the most powerful force in business. Today, we use this creativity to develop ideas that people want to play with, participate in, and pass on. We call this Social Creativity. DDB China Group comprises of DDB, DDB Guoan, and Tribal Worldwide with offices in Shanghai, Guangzhou and Beijing. The agency is one of the most awarded agencies across Greater China, leading in creativity and effectiveness. The Global Effie Effectiveness Index ranks us the number one most effective agency office in Greater China 2012 and Campaign Asia Pacific has consistently placed the agency in the top of the Greater China Agency of the Year Awards. In the '2014 China Agency Scope' released by global marketing consultancy R3, DDB China Group has been named as the 'Best Overall - Performance Agency‘ ranked by marketers.