Benchmark Brands

Benchmark Brands is an integrated direct-to-consumer retailer and product development company dedicated to serving the lifestyle and healthcare needs of baby boomers and seniors. Since 1989, we have been focused on providing smarter, better products that keep our customers moving in comfort. With our FootSmart® brand, we offer an extensive selection of stylish, comfortable footwear from over 100 leading brands as well as the most extensive collection of foot and lower body healthcare products online, supported by lifestyle and health content that reinforces our position as the foot comfort expert. Benchmark Brands has served over 4,000,000 consumers to date and is developing other brand concepts that leverage our relationship with our customer base. Benchmark Brands, through our FootSmart catalog and FootSmart.com website is the nation’s leading direct response marketer of foot and lower body health care products and comfort footwear. Mailing over 50,000,000 catalogs annually, FootSmart is one of the 60 largest consumer catalog titles in the U.S. FootSmart.com currently ranks 204 on the Internet Retailer 500, generating almost 1 million unique visitors per month.