Vice President, Global Customer Optimization & Data @ Global role to leverage data and analytics to drive a more personal and relevant customer experience across all customer touchpoints across all eBay properties. Responsible for revenue growth by processing and democratizing eBay's rich data, customer analytics/insights ranging from sophisticated data science models to in-field customer research, marketing channel performance measurement, and applying econometrics to removing buyer and seller friction from the global economy that is eBay. From April 2013 to Present (2 years 9 months) San Francisco Bay Area(Acting) General Manager, WeatherFx @ Definition and formation of analytical platform to leverage localized past, present, and future weather conditions to drive targeted advertising. From October 2012 to March 2013 (6 months) Vice President, Targeted Interactions / Marketing Analytics @ Enterprise-wide, chairman-driven role responsible for driving 9 figure incremental benefit through analytically driven customer or market level targeting of offers or content across all customer touchpoints, in-store and on-line to drive incremental behavior, loyalty, and profit. Built and operated a batch and real-time decision engine platform and ecosystem that draws upon a 360 view of the customer, market conditions, predictive analytics, business rules, offer repositories, real-time channel connectivity, and self-learning techniques. Other work at SHC included managing primary and secondary customer research, multivariate market performance modeling, and improving merchant processes such as demand forecasting, inventory size pack optimization, product attributing, and assortment planning. From October 2008 to October 2012 (4 years 1 month) Vice President, Behavioral Analytics ™ @ Behavioral Analytics™ applied advanced linguistic modeling and analytics to human interactions to discern customer distress levels, track performance metrics, predict churn or fraud, uncover business process issues, and quantify sales effectiveness. Accountable for delivering all Behavioral Analytics™ subscription revenue by overseeing three primary teams: Business Monitoring (client-facing recommendations based on analysis & insight), Training & Adoption (ensure action), and Service Delivery (maintain operational SLAs). From February 2007 to October 2008 (1 year 9 months) Director of Business Strategy / (Acting) VP of Consulting Operations @ Recruited to work directly with founder Sergio Zyman, ex-Chief Marketing Officer of The Coca-Cola Company, to create scalable processes for Zyman Group. Designed, built, and operated a wide variety of functions across the entire Firm (knowledge management, research, production, business development, training, project management, etc), helping Zyman Group be named part of the Inc. 500 list. Helped Fortune 500 clients achieve organic growth through better Marketing (with a capital M), leveraging principles founded by Sergio Zyman. Basically, Sell More Stuff To More People More Often For More Money More Efficiently™. From 2004 to 2007 (3 years) Director of Product Management @ Responsible for product strategy, definition, and marketing for cutting-edge analytical software solution to track and understand customer behavior in brick-and-mortar environments based on automated video analysis. Drove several products from figment to launch across retail, financial services, and CPG industries. From 2001 to 2004 (3 years) Engagement Manager @ Led teams driving recommendations on a variety of CEO-level strategic and operational issues, primarily in the technology and healthcare industries. Experience spanned market entry, product pricing, org structure, service operations, business process redesign, and product portfolio rationalization. Also let MIT recruiting for McKinsey worldwide. From 1997 to 2001 (4 years) President @ Founded my own publishing company called ZiZi Press to bring to market Signals and Systems Made Ridiculously Simple, an engineering textbook I wrote while a Ph.D. student at MIT. This book is now used as part of the undergraduate curriculum at MIT as well as over 60 other top universities and by students in over 30 countries. Still in print! From 1995 to 1997 (2 years)

Ph.D., Electrical Engineering and Computer Science @ Massachusetts Institute of Technology From 1990 to 1997 Minor, Marketing and Finance @ Massachusetts Institute of Technology - Sloan School of Management From 1995 to 1996 B.S., Electrical Engineering @ Carnegie Mellon University From 1986 to 1990 Zoher Karu is skilled in: Analytics, CRM, Predictive Analytics, Product Management, Customer Analysis, Database Marketing, Business Strategy, Management Consulting, Digital Marketing, Loyalty Marketing, Multi-channel Retail, Customer Intelligence