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Zeta Gemeliari

Senior Qualitative Research Consultant @ IpsosOpinion S.A.

Zeta Gemeliari Contact Details

Senior Qualitative Research Consultant @ IpsosOpinion S.A.
Content strategist & planner @ Interweave Digital Brand-Builders
Consultant to Director of Web & New Media Committee @ Greek National Tourism Organization
Bachelor, Marketing and Communication @ Athens University of Economics and Business

My work: Discovering insights through applied research. Creating brand and marketing strategies. Generating content for brands and businesses. Storytelling for social media. In more detail: Applied research (primary & secondary research, qualitative methodologies - FGs, IDIs, desk, workshops, brainstormings, online research -FG, Ethnography / activities) Consumer insights and analysis via semiology, discourse analysis and communication theories Content 

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