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Yuko Edwards

Sr. Marketing Manager, User Acquisition

Mobile Marketing / User Acquisition

San Francisco, California

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Yuko Edwards's Email Addresses & Phone Numbers

Yuko Edwards's Work Experience

GREE International, Inc

Sr. Marketing Manager, User Acquisition

July 2015 to Present

Yuko Edwards's Education

University of California, Davis

Bachelor of Arts - BA

Redwood High School, TUSD

High School Diploma

サンフランシスコ日本語補習校

High School Diploma

Yuko Edwards's Professional Skills Radar Chart

Based on our findings, Yuko Edwards is ...

Sympathetic
Purposeful
Communicator

What's on Yuko Edwards's mind?

Based on our findings, Yuko Edwards is ...

50% Left Brained
50% Right Brained

Yuko Edwards's Estimated Salary Range

About Yuko Edwards's Current Company

GREE International, Inc

Marketing Manager (January 2013 - July 2015) Associate Marketing Manager (April 2011 - December 2012) [Core Tasks] - Driving global media buying execution and optimization during launch and sustained (have touched all GREE games at one point or another). Optimization includes working with Product Marketing on creative performance, to volume/CPI/post-install metric analysis to understand and align our...

Frequently Asked Questions about Yuko Edwards

What company does Yuko Edwards work for?

Yuko Edwards works for GREE International, Inc


What is Yuko Edwards's role at GREE International, Inc?

Yuko Edwards is Sr. Marketing Manager, User Acquisition


What is Yuko Edwards's personal email address?

Yuko Edwards's personal email address is yu****[email protected]


What is Yuko Edwards's business email address?

Yuko Edwards's business email address is y****[email protected]


What is Yuko Edwards's Phone Number?

Yuko Edwards's phone (213) ***-*387


What industry does Yuko Edwards work in?

Yuko Edwards works in the Marketing and Advertising industry.


Who are Yuko Edwards's colleagues?

Yuko Edwards's colleagues are Ayush Lodha, Rohan Das, Cihad ÖGE, James Gordon, Anush Mohan, Avishek Dutta, Sam Voigt, Jianlong Zhong, Jordan Pauly, and Lucy Zhang


About Yuko Edwards

📖 Summary

Sr. Marketing Manager, User Acquisition @ Marketing Manager (January 2013 - July 2015) Associate Marketing Manager (April 2011 - December 2012) [Core Tasks] - Driving global media buying execution and optimization during launch and sustained (have touched all GREE games at one point or another). Optimization includes working with Product Marketing on creative performance, to volume/CPI/post-install metric analysis to understand and align our spend/bids with the LTV of our users. Media can include ad networks, branding campaigns, social networks (Facebook, Twitter) - New channel development (ad networks, influencers, etc) as well as existing partner development (such as Google) - Leading EU expansion initiative for UA, including launch strategy, optimization of traffic volume and quality, management of in-house and agency campaigns, and working with BI to understand LTV of our users by country. - Led the US launch for a GREE invested Japanese 3rd party developer (Smartnews) for their non-gaming news application "Smartnews". Acted as a vendor to Smartnews, providing them weekly KPI reporting, quality analysis (retention only), while also working with product marketing and BI internally to ensure efficient optimization. [About GREE] GREE, Inc. (“GREE”) is a global leader in building top-quality, high engagement free-to-play mobile games. GREE’s annual revenue run rate is over $1 billion, and the Company has a market cap of $1.4 billion with over $500 million available in cash and cash equivalents. GREE, Inc. is listed on the Tokyo Stock Exchange (3632). GREE International, the division leading GREE’s charge into the Western market, was formed in 2011 and rapidly achieved international success, with revenue growth of 350% and a cumulative lifetime revenue quickly approaching $500 million. From July 2015 to Present (6 months) Yuko Edwards is skilled in: Social Games, Monetization, Strategic Partnerships, Mobile Applications, Mobile Devices, Mobile Marketing, Mobile Advertising, Product Management, Mobile Games, User Experience, Marketing, Start-ups, Vendor Management, Analytics, Marketing Management


Yuko Edwards’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Yuko Edwards's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

0 year(s), 6 month(s)

Yuko Edwards's Willingness to Change Jobs

Unlikely

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