Senior Account Executive @ • Primarily focused on selling Canon's hardware and software technology-based solutions to help companies increase productivity while decreasing operational costs
• Sales targeted at a list of affluent corporate accounts headquartered in the Dallas area
• Continuously building strong relationships with current customers while cultivating new business
• Perform extensive customer needs analysis and site surveys, in order to provide customers with the appropriate solutions that meet their business needs.
• Attend sales meetings & demonstrations with current accounts and new business targets
• Close sales and exceed goals on a monthly basis to achieve a monthly quota of $74,500 From February 2012 to Present (3 years 9 months) Dallas/Fort Worth AreaAccount Executive @ • Primarily focused on selling Canon's hardware and software technology-based solutions to help companies increase productivity while decreasing operational costs
• Sales targeted at a list of affluent corporate accounts headquartered in the Dallas area
• Continuously building strong relationships with current customers while cultivating new business
• Perform extensive customer needs analysis and site surveys, in order to provide customers with the appropriate solutions that meet their business needs.
• Attend sales meetings & demonstrations with current accounts and new business targets
• Close sales and exceed goals on a monthly basis to achieve a monthly quota of $36,000 From October 2011 to January 2012 (4 months) Dallas/Fort Worth AreaAccount Representative @ • Primarily focused on selling Canon's hardware and software technology-based solutions to help companies increase productivity while decreasing operational costs
• Sales targeted at a list of affluent corporate accounts headquartered in the Dallas area
• Continuously building strong relationships with current customers while cultivating new business
• Perform extensive customer needs analysis and site surveys, in order to provide customers with the appropriate solutions that meet their business needs.
• Attend sales meetings & demonstrations with current accounts and new business targets
• Close sales and exceed goals on a monthly basis to achieve a monthly quota of $29,000 From November 2010 to September 2011 (11 months) Dallas, TXAssistant Digital Media Planner @ • Strategized and planned digital media campaigns to client based on objectives of better ROI/CTR metrics
• Reported and optimized campaigns weekly based on site, placement, & creative executions
• Uploaded and trafficked creative through DART/DFA6 tags to our digital partners
• Measured creative impressions for MDF/Co-op Advertising commitments for client to present to partners
• Provide POVs based on decisions for the client in upcoming and profitable campaigns
• Responsible for approving invoices and uploading correct costs into AdBuyer
• Track pacing weekly in a scorecard format to find effectiveness of campaign for client From December 2009 to June 2010 (7 months) Dallas, TXInteractive Sales Assistant @ • Ran digital campaign to date, final reports & spend reports with Dart, & Atlas for
site partners to ensure the campaign is hitting goals.
• Assisted in analyzing RFPS to help create targeted campaign proposals.
• Process & helped create internal insertion orders for our site partners.
• Capture screenshots to ensure proper placement of Client’s ads on websites.
• Prospect advertising sales leads for partner sites like Barnes & Nobles & SparkNotes through SalesForce. From August 2008 to December 2009 (1 year 5 months) Austin, TXPersonal Assistant @ • Find, research, buy and photograph Properties for Clients
• Helped create, design and maintain Real Estate Website, and Flyers
• Strategically calculate numbers to predict and maximize profit
• Assisted in organizing office
• Created and reviewed contracts for home buyers and sellers From July 2006 to July 2007 (1 year 1 month) Bank Teller @ From August 2004 to April 2006 (1 year 9 months) Waitress, Hostess, Cashier @ From April 2003 to August 2005 (2 years 5 months)
B.S, Advertising @ The University of Texas at Austin From 2007 to 2009 Yolanda Ichu is skilled in: Cold Calling, New Business Development, Selling, Advertising, Salesforce.com, Account Management, Social Media, Sales, Media Planning, Online Advertising, Digital Marketing, Digital Media, Marketing Communications, Marketing, Sales Process, Advertising Sales, Lead Generation