Yigael Chetrit's Email Addresses & Phone Numbers

VP, Director of Integrated Media Systems @ Integrated Media Solutions Collaborated on the creation of customized in-house attribution methodology and proprietary cross-channel attribution tool.• Project lead on evaluation and procurement of agency-wide business intelligence reporting tool• Overseeing media systems department responsible for providing systematic, operational, and procedural support for TV, Radio, Print, and Digital media systems From...

VP, Director of Integrated Media Systems @ Integrated Media Solutions Collaborated on the creation of customized in-house attribution methodology and proprietary cross-channel attribution tool.• Project lead on evaluation and procurement of agency-wide business intelligence reporting tool• Overseeing media systems department responsible for providing systematic, operational, and procedural support for TV, Radio, Print, and Digital media systems From July 2011 to March 2015 (3 years 9 months) Director of Offline Media Systems @ ID Media Directed Data Technology departments, oversaw all client setup and maintenance on systems, and coordinated media analytics for Planning, Buying, Traffic, and Accounting Departments • Managed vendor relationships and coordinated implementation of issue resolutions and software upgrades • Collaboratively drove system architecture and process improvements across all Initiative Media companies From December 1998 to February 2005 (6 years 3 months) Greater New York City AreaMedia Operations Manager @ Immediate Impact Marketing Managed data technology, telemarketing, and reconciliation departments and contributed to company-wide strategic planning as a member of the Senior Management Steering Team.• Served as subject matter expert on planning, buying, analysis, and accounting systems and coordinated communication between account and buying groups on reporting and development issues• Participated in business pitches, representing systems and translating between technical and non-technical stakeholders From February 2002 to December 2003 (1 year 11 months) Greater New York City AreaMedia Operations Manager @ Media Direct Partners Held Various Positions of Progressive Responsibility:• Media Operations Manager• Assistant to the Media Director Media Direct Partners• Assistant to the Media Director• Internet Media Planner/Buyer Media Direct Partners• Internet Media Planner/Buyer•Media Analyst/Group Leader Media Direct Partners•Media Analyst/Group Leader From August 1998 to February 2002 (3 years 7 months) Greater New York City AreaGlobal CTO @ Adwanted Group Founder @ 5 Byns Consulting Senior Partner, Managing Director, Technology @ Mindshare Leading the architecture and the development of data and analytics enterprise applications across the agency, while defining vision, driving team execution, and overseeing the architecture and engineering process, as well as collaborating with multi-tiered stakeholders to prioritize, plan, and develop solutions across the regions and among sister agencies, working with both technical and non-technical teams• Architecting several automation initiatives around ZBB, digital media buying, trafficking, and media billing, resulting in 40% increased efficiency• Leading the development of COVID-19 recovery dashboard for all agency clients as well as procuring, vetting, and automating data sources• Maintaining client resourcing allocations based on agreed-upon agency scope• Evolving cloud infrastructure and architecture (using Azure, AWS, and GCP)• Innovating with and expanding the organization's insight, intelligence and analytics products, emerging approaches, skills, and technologies for various custom-built applications (both internal and client facing), QA tools, enterprise reporting applications, and chatbots • Piloting various “proof-of-concept” initiatives around NLG (Natural Language Generation) and NLQ (Natural Language Querying)• Enhancing customized ETL processes to efficiently harmonize and standardize data products• Mentoring and guiding the professional and technical development of the team• Helping to develop individual team members’ careers, ensuring their progress and evolving skill levels From July 2019 to May 2020 (11 months) New York, New YorkSenior Vice President, Media Technology @ MDC Media Partners Media network comprised of Assembly, Allegory, Varick Media Management, TradeX Partners, EnPlay, and Unique Influence. Design and execute overlapping media technology roadmaps, architect system access solutions, and perform continual process improvement for agency and client partnerships covering 500+ employees across 5 media companies. • Leads integration of in-house DMP and SalesForce with media and financial systems• Implemented Prisma certification program, and integrated programmatic vendors with media systems including The Trade Desk, MediaMath, and RocketFuel • Serves as subject matter expert on operational aspects of existing client support and executing new client launches to understand industries and data specific business rules• Provides relationship management of media system vendors such as MediaOcean and MediaTools to secure pricing and service efficiencies, oversee data processing and business rule logic for all DR client data, and collaboratively develop Business Intelligence products From May 2005 to June 2019 (14 years 2 months) New York, New YorkVP, Director of Media Systems @ Media Assembly Designed and executed Business Intelligence solutions including dashboard tools for visual analytics and client reporting systems, consumption of external data sources to power business development initiatives, and adoption of Amazon Web Services (AWS) as the enterprise cloud platform.• Optimized operational processes by developing the media systems’ IT governance framework around AdTech platforms, increasing the Investment Team’s operational effectiveness by 30% • Modernized the Media Systems information architecture, adopting Mediaocean Spectra OX as a centralized DR platform• Automated log processing from partner systems including Turn, TubeMogul, and AppNexus• Implemented integrations with digital media partners such as Kochava, Krux, and ad servers for multiple clients From March 2015 to May 2017 (2 years 3 months) Vice President & Director of Media Systems @ Integrated Media Solutions Oversaw department providing systematic, operational, and procedural support for TV, Radio, Print, and Digital media systems• Set policy for data processing and business rule logic for all DR client data, provided operational insight for client support, and led the Business Intelligence Team providing advanced analytics, insights, and data visualizations as well as client reporting• Created agency-wide processes for client onboarding, sourced external data to drive business development initiatives, and developed and implemented in-house attribution methodology and proprietary cross-channel attribution toolsDirector of Media SystemsProvided strategic oversight of data technology departments, managed the technical and business interactions between clients and technology solutions, and drove media analytics powering cross-functional business development and planning initiatives. • Applied data-driven attribution models to identify the maximum impact for client presentations and pitches• Served on the Partner Advisory Board for Mediaocean, providing strategic advice to a New York-based advertising services and software company From February 2005 to July 2011 (6 years 6 months) Greater New York City Area