Over 2 and a half year experience in Marketing.
4 years’ experience in Digital Sales & Account management.
Excellent verbal and written communication skills in Arabic and English.
Excellent Understanding of the region (Born & Raised In UAE)
Ability to work in a fast paced environment under pressure and multi task.
Self-motivated and confident personality.
Enthusiastic attitude.
A fast learner and the ability to self-train myself.
Extremely high patience levels.
Marketing & Advertising Senior Executive @ *Main Objective:
-Build and maintain Daimler's Marketing campaigns with the goal of positioning the brand and its products in the public image and with the customer.
-Ensure a relation and adequate communication between the marketing counterparts at Daimler Headquarters, the marketing counterparts within the General Distributors of the Daimler region and the media and creative agencies.
*Strategic tasks:
-Strategic approach marketing.
-Assist in planning, developing and implementation the yearly marketing plan for the region.
-Support in the development and execution of a Marketing Strategy at General distributor level.
*Operational tasks:
-Brief the respective agency's on the new launches/campaigns.
-Act as a budget custodian to ensure effective and efficient spending of the budget, aiming for highest ROI.
-Close collaboration with Daimler business partners to ensure continues support, steering, guidance and advice on ad-hoc request, tactical and operational marketing initiatives.
-Raise internal purchase requests and seek approvals from level one management.
-Liaising with and answering inquiries from agencies, individuals and other organisations, often via telephone, email or meetings.
-Collating, conducting and analyzing marketing researches results.
-Organizing agency gatherings.
-Analyzing and understanding the Marketing framework given by HQ through the respective IT platforms.
-Be a key contact for the agency in all Marketing related matters,Marketing Department at Daimler AG and Marketing Department in the respective General distributor.
-Support the press department in the planning and execution of marketing events and campaigns. From March 2015 to Present (10 months) United Arab EmiratesOnline Marketing Executive @ Accountable for DMEL online English & Arabic content management covering Mercedesbenzme.com, mobile site and various content distribution channels.
SEO – helping to ensure the site structure is search engine efficient, maintenance of target keywords and phrases (with support from our SEO agency), ensuring all SEO activity is aligned to the particular products/services.
SEM Paid Search- control of budgets, success tracking and testing of different key words/phrases, return on investments reporting.
Help and support the Head of marketing and communication to develop and implement online marketing strategies with focus on high ROI in marketing costs.
Management of approved digital agencies to create online advertisements to raise DMEL online profile and increase customer visits to and potential revenue on Mercedesbenzme.com from the Middle East and Levant market.
Analysis and final approval of digital media plans for new product launches and tactical campaigns.
Analysis and approval of all Arabic ATL & BTL art work (including print ads, Online banners VO).
Digital campaign proposal cost analysis and post campaign analysis against KPIs set.
Social networks – monitoring of activity and channel usage (supported by our social media agency).
Proactive and intermittent improvements to functionality and the customer journey within DMEL.com for the Middle East and Levant market . From August 2013 to Present (2 years 5 months) Account Manager @ -Help in developing a startup company in Dubai by utilizing connections and turning them into business.
-Educating clients and selling Online Marketing tools(Video broadcasting,sponsored articles and facebook Fans).
-Excellent Account management skills which has consistently been highlighted to management from clients.
-Management of Sales Cycle-From generating tender documents to pitching and execution.
-Ability to get C level meetings through researching Linkedin and cold calling decision makers.
-Adept at establishing effective relationship with clients/organisations in order to influence internal online financial,technical and business function decisions. From September 2012 to August 2013 (1 year) Sales & Account Manager @ -Collecting information to identify potential clients and calling /visiting prospective clients.
-Selling Online Media (Web development, SEO, SMO,Mobile Application,etc).
-Establish effective relationships with new and exiting clients.
-Works as a single point of contact for between the Agency and the clients .
-Achievement of sales targets.
-Assist in generation of proposals and presentation. From November 2010 to August 2012 (1 year 10 months) Quality Control Management @ -Responsible for the quality control of projects and products in line with the market and customer requirements.
-Workshops for prospective centers to be oriented with the QA standards,procedures and process to administer the program within the centre and the installation of the testing software.
-Maintain and grow relationship with prospective centres throughout the territories supervised with frequent written and telephone contact,as well as personal visits. From June 2006 to May 2010 (4 years)
BSc In Marketing, Business @ American University of Cyprus From 2002 to 2006 High School Diploma, science @ Al Orooba Sec.School From 1999 to 2000 Yamen Alagha is skilled in: Online Marketing, Account Management, Customer Relations, Negotiation, SEO, Social Media, Digital Marketing, Digital Media, Digital Video, New Business Development, Marketing Research, Customer Service, Online Advertising, Marketing Strategy, Advertising, Social Media Marketing, Marketing Communications, Marketing, Marketing Management
Websites:
http://mercedesbenzme.com/en