Executive Director, North America - Media Partnerships at Storyful (Newscorp) @
Director of Business Development, Publishers DMP @
Strategic Sales and Business Development pro specializing in sales and sales strategy efforts to and for publishers and publishing technology companies. Lead sales efforts for start-ups and established businesses. Developed sales plans, unique selling positions and business development strategies. Specialized in SaaS, ERP and data solutions sales to publishers, brands and agencies. Deep expertise in solutions and
Strategic Sales and Business Development pro specializing in sales and sales strategy efforts to and for publishers and publishing technology companies. Lead sales efforts for start-ups and established businesses. Developed sales plans, unique selling positions and business development strategies. Specialized in SaaS, ERP and data solutions sales to publishers, brands and agencies. Deep expertise in solutions and consultative sales, CRM and territory management, sales management and contract negotiation.
Developed deep relationships with Fortune 500 and other leading companies including Vanguard, Starwood, NY Times, IAC, AOL, Bank of America, Intel, Sony, Barnes & Noble, Samsung, Toshiba, BMW, Porsche, Whole Foods, Staples, OfficeMax, Bloomberg, CondeNast, Best Buy, The Washington Post, and TripAdvisor.
Specialized in building successful sales and business development strategies for previously unknown products. Strong history of helping clients adopt new technologies that shattered accepted business processes. This required creating compelling business cases at the CXX and leveraging to a successful close. Here’s a selection of accomplishments while working at a variety of engagements.
1. Advanced sales efforts at Bluekai by building a sales pipeline of more than 60 opportunities.
2. Successfully sold Microsoft Advertising Group’s Rapt-enabled Atlas Ad Server.
3. Sold Feedback Ad Technology to agencies including Mindshare and Deep Focus.
4. Successfully developed a K12 social network and full-scale ad network for SchoolNet
5. Closed Operative’s most profitable deal at $1.2 million
6. Increased Operative’s contract values by 150%+
7. Created Hitwise's Publisher Vertical. Closed the first 14 clients.
8. Created Hitwise's Manufacturing Vertical. Closed the first six clients.
I bring a tremendous work ethic, creative energy, vision and strategic approach to bear in every sales situation. Always a major sales contributor and strategy thought leader.
Senior Director of Sales and Business Development @ At C1X (C1eXchange.com), I focus on bringing the platform's business features and benefits into sharp focus for both the supply and demand sides. I specialize in bringing those benefits to the forefront so that our growing roster of partners can readily understand and leverage our Automated Guaranteed Programmatic Platform..no matter which side of the house they reside in.
C1X is an online advertising technology company that is building exactly what the company name (and product name) stands for – a “Class One Exchange” where a wide array of premium, class-one advertising inventory can be bought and sold with ease, based on, and supported by, an expanding set of business and data drivers and state-of-the-art technology.
C1X’s mission is to develop and provide innovative technologies to accomplish the following:
(1) Remove friction and inefficiencies in the trade of premium online advertising inventory by automating valueless processes
(2) Facilitate value-adding activities on the buy-side as well as the sell-side
In other words, C1X is committed to developing technology that facilitates resource reallocation from valueless to value-adding activities. From October 2014 to Present (1 year 3 months) Greater New York City AreaOwner @ Independent ad sales, ad tech and new product launch consulting focused on establishing profitable sales channel and business development processes for start-ups and early stage companies in the online media, ad technology and general business space. Specializing in creating product launch strategies, product positioning, managing and implementing sales process and best practices including effective CRM usage – sales milestone identification and management, resource allocation and management.
Technical and Industry Adviser. Delivering advice to companies looking to enter new spaces including DMP, SSP/RTB, Internet of Things, native and integrated advertising strategies, cross screen advertising, content creation and marketing as well as cross screen advertising and leveraging mobile content and audiences.
Traditional Career Consultancy’s transition to a web-empowered business:
Developed a sales strategy to transition a Chicago-area, local-only Career Consultancy, into a web-enabled business with a national sales and delivery footprint. The net effect being a vast sales opportunity expansion and marketing capacity without a corresponding increase in operational costs. Web-enabling technologies also drove down "per interaction" costs and time requirements of doing business of supporting clients.
Online Education and Information Resource Site:
Developed an online K12 Social Network supported by advertising sales and school district SaaS fees. Aided in transition from education-only site to a fully functional referral marketing partner. In the process, created new sales and revenue streams and expanded marketing and advertising partnerships. These revenue streams helped change the company’s overall revenue model. From February 2005 to Present (10 years 11 months)
Xavier Jenkins is skilled in: Sales, Team Building, Coaching, Staff Development, SaaS, Consultative Sales Professional, Online Publishing, Publishing Technology, Data, SSP, DMP, ERP Software, Salesforce.com, Direct Sales, Sales Process
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