Willy Lai heads design for FileMaker, Apple's line of cross-platform business software products. Previously, Willy led design for Milk Music, Samsung's multi-device streaming radio app. Prior to Samsung, Willy led large-scale, global redesigns for PayPal, Intuit, eBay, AOL, and numerous start-ups in Silicon Valley. His designs are strategically aligned to meet user needs and business goals, and have garnered many industry awards. With a career spanning two decades, he has had in-house, agency, and consulting experience across Mobile, Tablet, Wearables, TV, and Web. Willy is profiled in the 2014 Anniversary / Inspiration Issue of Design Bureau magazine. A frequent keynote speaker, Willy has spoken internationally about user experience design at industry conferences, corporations, and universities. Willy is a Design Mentor at Stanford University and guest lectures at UC Berkeley Extension, Academy of Art University, and UCSC Extension Silicon Valley, where he taught UX design and serves on their Advisory Board. Willy holds a degree in Architecture from UC Berkeley's College of Environmental Design. Specialties: • Mobile, Tablet, Wearables, TV, Web User Experience Design • UX Design / User Interface Design / Interaction Design / Visual Design / Information Architecture • Designing UX to align with user needs and business goals • Concept Design / Product Ideation / Innovation • Creative Direction / Design Direction • User-Centered Design • Strategy • Managing design teams • Speaking • Teaching • Advising

Director, User Experience & Creative Design @ From April 2015 to Present (9 months) Design Director, Board of Advisors @ Consulting with various technology companies as a Design Director or Design Board Advisor. From January 1996 to Present (20 years) Speaker, UX Design @ Speaking internationally about user experience design at industry conferences, corporations, and universities. "UX Design Fundamentals" – guest speaker at UCSC Silicon Valley Extension (November 2015). “The Value of UX Design” – guest speaker at UC Berkeley Extension (October 2015). “Principles of UX Design” – guest speaker at UCSC Silicon Valley Extension (May 2015). "Designing User Experience" - workshop instructor and coach for Citrix in Santa Clara (March 2015). "Designing UX for Business Impact" - keynote speaker for Alibaba's internal conference in Hangzhou, China (March 2015). "How UX Design Reshapes Products and Applications" - panelist for Alibaba's internal conference in Hangzhou, China (March 2015). "Concept Design and Corporate UX" - guest speaker at UCSC Silicon Valley Extension (November 2014, May 2014, November 2013). "Concept Design and Thesis Projects" - guest speaker and critic for graduate class at Academy of Art University in San Francisco (October 2014, May 2014). "The ROI of UX Design" - keynote speaker for AMA Aquent Webcast (October 2014). "UX Design for ROI" - keynote speaker and chair at Digital Design & Web Innovation Summit in San Francisco (September 2014). "UX Design: User vs Designer" - panel moderator and chair at Digital Design & Web Innovation Summit in San Francisco (September 2014). "UX Design for ROI" - keynote speaker and interview at UX Strategies Summit in San Francisco (June 2014). "UI/UX Master Class: Maximizing Consumer Engagement in a Cross-Platform World" - panelist at AppNation in New York City (May 2014). "The Business Value of UX Design"- keynote speaker at Breakthrough Innovation in Barcelona, Spain (February 2014). "The Value of UX Design" - speaker and co-chair at Digital Design & Web Innovation Summit in San Francisco (September 2013). "Maximizing Return on UX Design" - keynote speaker at Total User Experience in San Francisco (September 2013). Complete speaking history available upon request. From April 2011 to Present (4 years 9 months) Design Mentor @ Mentoring students pursuing user experience design, interaction design, visual design, and product design professions. From November 2014 to Present (1 year 2 months) Guest Lecturer, UX Design @ Guest lecturer and guest critic for user interface and user experience design. From October 2015 to Present (3 months) Board of Advisors, Design @ Advising UCSC Silicon Valley on its user experience design curriculum. From March 2013 to Present (2 years 10 months) Adjunct Faculty & Guest Lecturer, UX Design @ Taught user experience design course as adjunct faculty from October 2011 to June 2013. Course covered the end-to-end user experience design lifecycle and included lectures, in-class group projects and individual homework assignments. Left adjunct faculty role to join the Design Advisory Board in 2013. Currently a guest lecturer and guest critic for user experience design courses. From April 2011 to Present (4 years 9 months) Guest Lecturer, UX Design @ Guest lecturer and guest critic for AAU's graduate user experience design courses. From May 2014 to Present (1 year 8 months) Director, User Experience & Creative Design, Milk Music @ Head of design for Milk Music, Samsung's streaming radio app. Led design and launch of Milk Music for Samsung's smartphones, tablets, and smartwatches. Built and managed Milk Music's user experience design team, which included conceptual design, visual design, interaction design, information architecture, user research, and content. Conceived Milk Music's patent pending Clock UI, a clock-style mobile-friendly interface with inner and outer scrolling wheels, optimized for on-the-go users. Drove high user adoption and engagement rates. Won the Communication Arts Interactive Design Award (2015), US Mobile & App Design Award (2014), W3 Design Award (2014), and A'Design Award (2014) for the design of Milk Music. Led design of next generation music apps for smartphones, tablets, wearables, smart TV's, and Web. "It's the design of Milk that really makes it stand out from other internet radio apps"​ - Engadget "Unique and refreshing user interface"​ - TechCrunch "The new look is definitely striking"​ - NBC News "Elegant and easy to use interface"​ - Vibe "Most straightforward music streaming app I’ve ever used"​ - Android Police "Milk does bring something new to Samsung Galaxy: great software design" - Financial Times “A novel—and functional—approach to user interface that goes past the conventions we generally see in music apps.” - Communication Arts From October 2012 to March 2015 (2 years 6 months) Head of User Experience Design, Platform @ Led PayPal’s first global redesign and drove new design standards across all of PayPal's products. Managed a team user experience managers and designers. Designed high engagement consumer and merchant user experiences across Web and Mobile. Won the Graphic Design USA Award (2008) and WMA Design Award (2008) for the redesign of PayPal. Drove improvements for key metrics (e.g., net promoter score, organic traffic, conversion, user engagement), including a 240% increase in conversion rate for key products. From October 2005 to September 2012 (7 years) Senior User Experience Architect @ Led company-wide redesign of Intuit.com (including commerce sites: Payroll.com and QuickBooks.com). Held highest user experience designer role within Intuit's UXD organization. Led design direction of information architecture, interaction design, and visual design. Won the AMA Design Award (2004) for the redesign of Intuit.com. Drove improvements for key metrics (e.g., net promoter score, conversion, sales), including a 40X increase in revenues for QuickBooks Point of Sale online. From December 2001 to September 2005 (3 years 10 months) Creative Director @ Led redesign of EXP.com, a consumer advice and services Web site, and the design of enterprise CRM Web-based software for EXP Systems. Built and managed EXP's first design team comprised of visual designers and interaction designers. Drove improvements for key metrics (e.g., conversion, user engagement, revenue) including a 300% increase in conversion rates for service transactions. From May 2000 to August 2001 (1 year 4 months) Art Director @ Led the initial design and launch of eBay Motors.com and eBay Great Collections.com, eBay's high-end auction site. Led visual design direction across various parts of eBay.com. Drove improvements for key metrics (e.g., user engagement, listings, conversion). From May 1999 to February 2000 (10 months) Art Director @ Led redesign of AOL.com, the top consumer Web portal at the time. Built and managed AOL.com’s first design team consisting of visual designers, interaction designers and information architects. Won the New Media Invision Design Award (1998) for the redesign of AOL.com. Drove improvements for key metrics (e.g., click-through rates, organic traffic, user engagement), including a 20X increase in click-through rates for key products. From December 1997 to April 1999 (1 year 5 months) User Interface Designer @ Designed user interface for award-winning financial services site, Investools.com, as well as ad banners for Investools' online advertising campaign. Won the HEG Design Award (1997) for the redesign of Investools.com. Drove improvements for key metrics (e.g., click-through rates, user engagement, organic traffic) including a 10X increase in click-through rates for key products. From November 1996 to November 1997 (1 year 1 month) Interactive Product Designer @ Designed physical and screen user interface for Garmin's mobile GPS navigation device. Designed physical and screen user interface for Compaq's television digital video recorder. Designed Orbit Interaction's first Web site. From February 1996 to November 1996 (10 months)

Bachelor of Arts in Architecture, College of Environmental Design @ University of California, Berkeley From 1991 to 1995 Willy Lai is skilled in: User Experience, User-centered Design, User Interface Design, Interaction Design, Information Architecture, User Experience Design, Design Strategy, Management, Visual Design, Creative Direction, Mobile Design, Information Design, Concept Design, Product Innovation, Product Design