Business Development Director @ TKW Marketing Group LLC
BA, English, Concentration in Economics @
Successful integrated sales and marketing programs - whether new product introductions , sales force management , strategic marketing plan development or consultative consumer product sales to key accounts - require a team-oriented leadership style , clear communications and the ability to adapt to constant change. Going the extra mile to create an organizational culture of success requires
Successful integrated sales and marketing programs - whether new product introductions , sales force management , strategic marketing plan development or consultative consumer product sales to key accounts - require a team-oriented leadership style , clear communications and the ability to adapt to constant change. Going the extra mile to create an organizational culture of success requires a strong focus on creativity , a spirit of adventure in the face of challenges and a unique ability to integrate strategic marketing goals and tactical sales tasks.
Specialties: New Product Introductions ; Consumer Product Sales ; Sales and Marketing Strategy Development ; Key Account Sales and National Account Management ; Big Box Mass Merchant , Overstock , Drug , Food , Online and Specialty Retail Account Sales and Management ; Social Media and eMarketing ; Sales Force Management and Staff Training ; New Business Development ; Buy Moment Marketing ; CRM ; “Sales Funnel” Operations ; Sales & ROI Analysis ; Integrated Sales and Marketing .
National Sales Director - PURELL Consumer @ Full profit and loss management responsibility for five retail channels for PURELL Consumer, including trade promotion creation and trade funding management.
Also manage the Acosta broker rep force in four channels, as well as handle direct account management in two channels.
And, partner with the GOJO Business-To-Business salesforce in integrated omni-channel opportunities. From 2014 to Present (1 year) National Account Manager – PURELL Consumer @ Channel Management & Acccount Management Profit and Loss Responsibility for PURELL in:
• Regional Food Retail and Wholesale (Hy-Vee, Weis Markets, Brookshire Grocery Co., Ingles, Price Chopper, Associated Food Stores etc)
• Military Resale (AAFES, DeCA, NEXCOM, MCX, CGE)
• Convenience Store (Retailer and Wholesaler)
• Closeout – Overstock (Big Lots, 99 Cents Only etc)
• Dollar (Dollar Tree and Fred's Dollar)
• Mass (Shopko)
• Alternative Accounts (Kitchen Collection, Hudson News, Convenience Valet etc)
In addition to direct account management and active new business development, also responsible for managing the Acosta broker network in selected channels (Military Resale channel, Convenience Store channel and a portion of both the Food and Dollar channels), as well as coordinating with the GOJO business-to-business sales force and their distributors in multiple channels.
In October 2010, GOJO Industries Inc., the inventor of the PURELL instant hand sanitizer brand, purchased the PURELL consumer business back from Johnson & Johnson. The PURELL Consumer Sales Team was created to win back market share and increase market penetration through innovative product introductions, solid account management and category mastery. From 2010 to 2014 (4 years) Business Development Director @ TKW Marketing Group provided sales and marketing services on a contract basis, specializing in new product introductions, consumer product sales, sales and marketing strategy & tactics development and the incorporation of social media into traditional marketing.
Working with small and start-up businesses in the greater Cleveland - Akron area, TKW provided sales and marketing solutions that filled specific requirements in the consumer goods, consumer services, commercial services and industrial products industries. From 2009 to 2011 (2 years) Vice President: Sales and Marketing @ Responsible for creating the business structure to introduce an innovative fold-flat flower vase, the Vazu, to the American retail market, which included building an independent representative sales force, creating all sales & marketing collateral, establishing a brand-specific website with retail e-store and acquiring new key accounts. From 2007 to 2009 (2 years) General Manager @ Created and managed a start-up high-end classic British and European car restoration firm. From 2005 to 2007 (2 years) Director of Sales and Marketing @ Transformed a traditional photo products distributorship into the licensed Consumer Electronics Division of Samsonite Corporation by building mass merchant channel distribution, managing a full-line photo distribution business and intimate involvement in the new product development process.
Opened and key account manager for twenty-six US mass merchant retailers, including Staples, Big Lots, Rite Aid, Amazon, Longs Drug, Microcenter, Meijer, Jo-Ann ETC, HEB Grocery and Linens N Things, as well as increased sales and profits at Wal-Mart and Target as a core member of the company’s Major Account Team.
Also located, opened and account manager for foreign distributors covering nine countries in South America and created additional incremental sales volume by co-branding the Samsonite brand name with other major consumer electronics manufacturers, including Philips Electronics NV, Agfa Corporation and Varta Batteries Inc. From 1996 to 2005 (9 years)
MBA, Marketing @ Weatherhead School of Management at Case Western Reserve University From 1992 to 1994 BA, English, Concentration in Economics @ Kenyon College From 1986 to 1990 St. Andrews School (DE) William Whitmoyer is skilled in: New Business Development, Social Media, Product Development, Marketing, Strategic Planning, Marketing Strategy, Account Management, Sales Management, Business Strategy, Marketing Management, Leadership, Management, Manufacturing, P&L Management, Training