I am a digital business and technology problem solver with 30 years of results-oriented, sales-driven experience developing, managing, implementing, advancing and growing digital business initiatives.
My work has included engagements with many Start Ups, SMEs, and "Fortune List" companies such as AT&T, General Motors, HP, American Express, Bristol Myers Squibb, Chrysler Corp, Choice Hotels, and FedEx -- as well as various non-profit organizations such as Junior Achievement, United Way, PETA and faith-based organizations.
My unique blend of investor, operations, management, technology and creative experience includes communication oversight/management, investor relations, digital business strategy, technology development strategies, and digital sales & marketing. I help businesses grow through building income streams, coordinating investor relations, and achieving new levels of success, financial strength and operating efficiency.
I currently work with clients on 5 continents in sectors such as Healthcare, Retail, Manufacturing, Import/Export, Entertainment, Finance, and Technology.
SKILL HIGHLIGHTS:
DIGITAL BUSINESS DEVELOPMENT - Identifying business opportunities & solutions, and helping connect business to VARs, investors and income sources to bring ideas to market.
TECHNOLOGY IMPLEMENTATION - Transforming technology-based business processes, and implementing technology solutions that equip people and empower organizations.
DIGITAL MARKETING STRATEGY - Providing direction and strategic insights to help communicate ideas to various audiences, shape perception, shift thinking, and drive new business & revenue.
Digital Business Development and Online Marketing Strategy @ A few years ago I stopped chasing dollars and started following my passion. What a difference this has made in my life and the kinds of projects I get involved with. I work with organizations that are passionate about what they do and want to tell the world about it! Whether its widgets or warp drives – if you are passionate about what you do and need some help turning that passion into profits in the online world – I believe I can help.
What my team and I do is power business passion through innovative digital growth strategies, technology transformation and engaging online marketing initiatives. My experience is hard-won – in the trenches, on the ground -- working hard to learn, grow and expand. This experience can help guide your business through complex strategic and operational dynamics to help you achieve your goals.
My team and I have worked locally, nationally and internationally on B2B & B2C projects in digital sectors such as Healthcare, Retail, Manufacturing, Sports, Entertainment, Import/Export, Legal, Finance, and Technology.
OUR SPECIALTIES INCLUDE:
DIGITAL BUSINESS DEVELOPMENT
• Business Analysis
• Investor Relations Coordination
• Solutions Architecture
• Competitor Analysis
• Team Development & Outsourcing Strategy
• SAAS/Cloud Application Strategies
• B2B, B2C, eCommerce, Website and CMS
• Solution Implementation- Specializing in Healthcare EMR/HIS
• Planning & Execution
TECHNOLOGY TRANSFORMATION
• Technology Strategy & Development
• Enterprise Application Integration (EAI)
• Technology Platform/Stack Research & Selection
• Vendor Selection
• Business Process Management
• Customer Life-Cycle
• Planning & Execution
• Project Management
DIGITAL MARKETING STRATEGY
• Digital Strategy
• Content Marketing & Social Media Engagement
• VAR, Affiliate Strategies & Network Marketing Strategies
• Customer Relations Management (CRM)
• Customer Acquisition, Enguagement & Retention From December 2006 to Present (9 years 1 month) Orlando, Florida AreaFounder & Managing Director @ Shift Digital is a Social Media Marketing and Content Development company focused building social capital through ENGAGING, CONNECTING and INFLUENCING audiences.
Social Media Engagement focuses on implementing the best strategies for businesses and target markets. Successful engagement consists of reaching out to potential clients and responding swiftly and positively to your established clientele. Retaining and growing your social media follower base is our ultimate goal.
Content Development focuses on developing evergreen, agile content that impacts readers, shapes perception and moves them into action. We strive to find new ways to use the ever-growing database of available content to your business’ greatest advantage. We focus on distilling all of the digital noise into a message that makes your voice stand out from the crowd.
Social Influence is about increasing Social Capital. We accomplished this through a strategic and creative approach to Online Digital Marketing and available tools on the Internet – leveraging them for the greatest dollar-for-dollar return on your investment. We increase your Social Capital by exploring new ways to carry-out valuable services that are a necessity in an affordable way. From April 2012 to Present (3 years 9 months) Orlando, Florida AreaFounder & Managing Director @ Mea Solutions is a Software Development & Technology Services company providing Remote Computer Support Services, Custom Software Development, Application Integration and Cloud-Based Software Solutions designed to empower business, transform society, and make the world a better place.
We Deliver Solutions That Utilizes the Right Tools in the Right Ways to Deliver the Right Results.
Our Remote IT Support Services use a wide range sophisticated tools and a dedicated team of IT specialists to remotely access consumer and business computers to solve both simple and complex non-hardware related problems.
Our Custom Software Development team is committed to designing and implementing Software & Mobile Applications that power effective business. From fully customized Software & Mobile Apps to Cloud Hosting, we incorporate industry best practices for Service Oriented Architecture, Project Management, and Software Development Life-Cycles to manage change and facilitate business growth.
When the heart of your business operation is driven by technology, the effective management of that technology can make or break a business. Our Enterprise Application Integration (EAI) services help organizations link disparate systems together in order to simplify, automate and manage business processes.
We also house a powerful library of code components and cloud based software applications designed to increase productivity and decrease operational cost. Stand-alone or integrated with existing software, our suite of tools can help you educate, locate, communicate and collaborate within the office or around the world. From December 2006 to Present (9 years 1 month) Orlando, Florida AreaManaging Director & CIO @ I held full responsibility for analyzing and implementing newly acquired technology assets for the Venture Capital division of the company. This included investor presentations, financial analysis/viability, overseeing the development, marketing and rollout of new technology products as well as the technology teams involved in the design, programming and integration of these products. I led the team responsible for developing and creating the partner sales programs, reseller alliance programs and all channel partner strategies. I was instrumental in the strategic planning process for channel marketing programs on two software rollout initiatives. From February 2004 to December 2006 (2 years 11 months) Director, CIO, Analyst @ I represented the firm in identifying key technology acquisition and investment opportunities. I initiated, developed and presented business analysis and recommendations to Investors, Executive Level Personnel including Board of Directors Meetings, and Executive Committees. I developed business plans, business analysis, marketing plans, financial projections, and presentation materials for use in investor communication and fundraising. From May 2002 to January 2004 (1 year 9 months) Managing Director @ As Managing Director I personally charted the growth of this digital marketing technology company from start-up stage to roll-up with Cloverleaf Capital Advisors. I was responsible for developing, setting and maintaining the overall company mission, vision and objectives. I provided extensive operational management including directly overseeing large multi-faceted marketing, communications, and change management projects for several “Fortune List” companies and a number of Non-Profit organizations. I managed many product marketing/rollout initiatives that involved such aspects as print, web, video, and live events contributing significantly to their success. From January 1995 to April 2002 (7 years 4 months)
William Webster is skilled in: Social Media Marketing, Mobile Marketing, Local Marketing, SEO, Social Media, Digital Media, Email Marketing, Online Marketing, Custom Software Development, Offshore Resource Management, Online Reputation Management, Start-ups, Digital Marketing, Leadership, Graphic Design
Websites:
http://www.williamgwebster.com,
http://www.shiftdigitalmedia.com,
http://www.measolutions.com