Global Product Marketing Lead - TrueView/YouTube @ Lead go to market strategy of TrueView product and features including TrueView for Mobile App Promotion, YouTube Premium Content and Real-Time Ads. From 2014 to Present (1 year) San Francisco Bay AreaRegional Brand Solutions Lead (Middle East and North Africa) - Marketing @ Developed and led Google’s branding business in Middle East and North Africa (MENA). From 2013 to 2014 (1 year) United Arab EmiratesIndustry Sales Manager (Travel) @ Led a three person sales team focused on growing Google’s advertising business with large travel clients in Middle East and North Africa. Key clients included: Emirates Airline, Qatar Airways, Etihad Airways, Jumeirah Hospitality, Air Arabia, flydubai, Kerzner International. Grew revenues x2 the growth rate of other MENA pods. The travel pod was the largest pod in MENA yet the fastest growing. Consulted on and sold Search Engine Marketing campaigns to our travel clients. Sold and ran multi million dollar branding programs and campaigns including: ▸ Your Film Festival, YouTube’s global online film festival in conjunction with Venice Film Festival sold to Emirates Airline with over 3.6M views. ▸ Hello Tomorrow campaign on YouTube, Emirates global re-branding campaign with over 1.7M views. This is one of many campaigns that made Emirates become the most valuable airline brand (Brand Finance Global 500, 2012). ▸ Leave the Ordinary Behind campaign on YouTube, Burj Al Arab global branding campaign with over 1.1M views. Grand Prix of the Campaign Braves winner. Developed YouTube and Google+ social media strategies for clients. Led the organization of Google Travel Day on Dubai World Islands. From 2012 to 2013 (1 year) United Arab EmiratesSenior Account Manager (Travel) @ From 2011 to 2012 (1 year) United Arab EmiratesAccount Strategist (Travel) @ From 2010 to 2011 (1 year) United Arab EmiratesAssociate in Corporate Treasury IT – Cash Management @ Developed software systems to manage Morgan Stanley’s global banking relationship providing more than $41 billion of funding facilities. From August 2008 to March 2010 (1 year 8 months) Founder and President @ • Promoted Shawshara.com through traditional and online media, viral marketing and social networks. Secured a demonstration of Shawshara.com on i-Tech, an Arabic technology show broadcasting on, AlArabiya, a major Arabic news channel. • Analyzed Google Analytics and secondary data to identify and capitalize on growth opportunities. Our key traffic metrics have benchmarked far better than competition. • Developed and implemented the strategy and future product offering of Shawshara.com. From March 2008 to January 2010 (1 year 11 months) Senior Information Technology Consultant on the Morgan Stanley account @ Developed software systems to manage Morgan Stanley’s global banking relationship providing more than $41 billion of funding facilities. From 2006 to 2008 (2 years) Team Lead, Senior Software Engineer @ • Led a new software team to certify the quality of a flagship software application. The software application was delivered to market with negligible defects. From 2000 to 2006 (6 years) Entrepreneur, Web Developer @ • Generated customer leads through networking, referrals and cold calls. Negotiated the development contacts and delivered over 20 Websites for medium sized organizations and government agencies in the UAE. From 1997 to 2001 (4 years)

MBA, Marketing, Strategy @ McGill University From 2006 to 2009 Masters of Science, Computer Systems Engineering, Software Engineering Concentrations @ Northeastern University From 2001 to 2003 Bachelors of Science, Electrical Engineering, Computer Engineering Concentration @ Northeastern University From 1996 to 2001 Waseem Sayegh is skilled in: Online Advertising, Digital Marketing, Online Marketing, Strategy, Management, E-commerce, Google Analytics, Web Analytics, Leadership, SEM, Product Management, Business Strategy, Marketing, SEO, Digital Strategy