Senior strategic marketing and operations executive and board member with deep experience building, managing and transforming start-ups, mid-size and large scale global technology organizations across a range of industries and formats including: retail, media and entertainment, enterprise software, data integration, and e-commerce platforms.

SVP, Chief Marketing Officer @ From January 2014 to Present (2 years) Greater Boston AreaMember of the Board of Directors @ From September 2013 to Present (2 years 4 months) Member of the Board of Directors @ From January 2004 to Present (12 years) Vice President Worldwide Marketing, Chief Marketing Officer @ Reported to the CEO as senior worldwide marketing executive at Avid and member of Executive Leadership Team (ELT). From August 2012 to January 2014 (1 year 6 months) Chief Operating Officer and Chief Marketing Officer @ Responsible for global marketing and operations across the organization with specific management and oversight of marketing demand generation, thought leadership, product management, HR, Customer Support, Customer Success and Analytics. From August 2011 to July 2012 (1 year) Greater Boston AreaChief Marketing Officer @ From December 2009 to August 2011 (1 year 9 months) VP, Global Business Unit Marketing @ Responsible for global marketing for Oracle's industries represented by Global Business Units including Retail, Communications, Healthcare, Life Sciences, Tax, Utilities and Insurance industries. Member of senior Oracle marketing team and reported directly to Chief Marketing Officer of Oracle Corp. From January 2008 to December 2009 (2 years) VP, Global Retail Marketing @ From April 2006 to January 2008 (1 year 10 months) Special Assistant to the Chairman @ From September 2004 to March 2006 (1 year 7 months) Co-Founder, VP Product Marketing, Product Management @ From December 1999 to July 2001 (1 year 8 months) Consultant @ From August 1995 to December 1999 (4 years 5 months) Consultant @ From May 1991 to July 1993 (2 years 3 months)

MBA @ Harvard Business School From 1993 to 1995 BA, English @ Williams College From 1986 to 1990 W. Ford is skilled in: Product Management, Go-to-market Strategy, Demand Generation, Multi-channel Marketing, Strategic Partnerships, Product Marketing, Strategy, Team Leadership, Marketing Strategy, SaaS, Start-ups, Marketing Management, Business Development, Management, Mergers & Acquisitions