Performance-driven marketing lead who employs marketing technology to create personalized digital journeys. Experienced in driving end-to-end inbound, outbound and content marketing programs. Leverages data and analytics to inform content planning, program design, setting success metrics and measuring goals. Keeps abreast of industry trends and brings innovative ideas to her own initiatives. More about me: about.me/vyoma Core competencies: Digital marketing (SEM, SEO, mobile marketing, website marketing, display advertising, social media), account based marketing, sales enablement, marketing automation, web analytics, content development and production.

Sr. Manager, Enterprise Marketing Programs @ From January 2015 to Present (1 year) Sr. Manager, Marketing and Demand Generation @ - Designed and managed integrated marketing programs involving paid media, social media, SEO, email marketing, lead nurturing and thought leadership - Conceptualized and directed content and asset development for top and mid funnel programs - Led cross-functional teams to optimize web experiences for demand generation - Evaluated program performance and impact to inform new data-driven initiatives - Performed sales enablement and fostered sales-marketing alignment through recurring meetings, presentations and closed-feedback loops - Developed organic demand strategy for Responsys' web properties and evangelized SEO company-wide - Continually assessed vendors and technologies and made strategic recommendations to augment programs From April 2013 to January 2015 (1 year 10 months) San Francisco Bay AreaSenior Account Manager, Digital Marketing @ - Managed portfolio of accounts in diverse verticals, including education, e-commerce and consumer web services - Developed quality digital solutions in functionally diverse teams to meet client marketing objectives - Led and oversaw cross-functional teams for paid media, social media, SEO and other digital programs - Project managed redesign and development of Yodlee's corporate website - Scoped large-scale projects and restructured partnerships with existing clients - Cultivated and managed successful client relationships From April 2011 to April 2013 (2 years 1 month) San Francisco Bay AreaMarketing Consultant @ - Created content for website and marketing collateral - Authored business plans for VCs and other start-up opportunities - Identified and pursued business opportunities in Singapore and the Bay Area - Managed company's social media communications via Facebook and Twitter From September 2009 to April 2011 (1 year 8 months) Media Planner @ - Managed accounts for Fortune 500 clients e.g. Nestle and Kimberly Clark - Crafted media and marketing plans across different marketing channels e.g.print, broadcast, outdoor and digital - Evaluated success of marketing campaigns against pre-determined KPIs and made strategic recommendations - Established and maintained successful client relationships - Selected to participate in the 2008 Ogilvy Masterclass From January 2008 to December 2008 (1 year) SingaporeMarketing Associate @ - Planned and executed paid media advertising campaigns for the Opera web and mobile browsers - Organized conferences, events and user meet-ups globally - Actively leveraged the Opera web community for affiliate marketing - Represented Opera at a social media conference in Denmark - Established and managed blogger and vendor relationships From July 2006 to July 2007 (1 year 1 month) Marketing Intern @ - Managed the barter advertising process for MTV with Bloomberg, Discovery, and other TV channels - Authored scripts for MTV deejays hosting sponsored events and exhibitions - Assisted in organizing large-scale events, such as the MTV Asia Awards in Bangkok, Thailand From January 2005 to June 2005 (6 months) Singapore

Bachelors (Hons: 2nd Upper), Communication Studies @ Nanyang Technological University From 2002 to 2006 General Cambridge Examination, Advanced "A" Levels @ St Andrews Junior College, Singapore From 2000 to 2001 Vyoma Kapur is skilled in: PPC, Online Marketing, Digital Marketing, SEO, Web Project Management, Account Management, Marketing Strategy, Marketing Management, Media Planning, Cross-functional Team Leadership, Marketing, Content Marketing, Display Campaigns, Integrated Marketing, Lead Generation