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Vivek Asija

E-Business Analyst

Head Of Product Marketing at Freshworks

San Francisco, California

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Vivek Asija's Email Addresses & Phone Numbers

Vivek Asija's Work Experience

Endsight: Locally Sourced Computer Technology Support

E-Business Analyst

1999 to 2001

Emeryville, California


Research Analyst

1996 to 1997

Washington, D.C


Head Of Product Marketing

San Francisco Bay Area

Vivek Asija's Education

Phillips Exeter Academy

Wesleyan University

BA, History

Babson College - Franklin W. Olin Graduate School of Business

M.B.A., Entrepreneurship

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About Vivek Asija's Current Company

Endsight: Locally Sourced Computer Technology Support

Sales and IT consulting for the SMB and city government markets at a local VAR, then known as PCSNetworks. Reseller of Novell, Microsoft, Cisco, Citrix, HP, Compaq, SonicWALL and a variety of LAN, WAN, remote access, and custom web application solutions.

Frequently Asked Questions about Vivek Asija

What company does Vivek Asija work for?

Vivek Asija works for Endsight: Locally Sourced Computer Technology Support

What is Vivek Asija's role at Endsight: Locally Sourced Computer Technology Support?

Vivek Asija is E-Business Analyst

What is Vivek Asija's personal email address?

Vivek Asija's personal email address is v****[email protected]

What is Vivek Asija's business email address?

Vivek Asija's business email addresses are not available

What is Vivek Asija's Phone Number?

Vivek Asija's phone (213) ***-*399

What industry does Vivek Asija work in?

Vivek Asija works in the Marketing and Advertising industry.

About Vivek Asija

📖 Summary

E-Business Analyst @ Endsight: Locally Sourced Computer Technology Support Sales and IT consulting for the SMB and city government markets at a local VAR, then known as PCSNetworks. Reseller of Novell, Microsoft, Cisco, Citrix, HP, Compaq, SonicWALL and a variety of LAN, WAN, remote access, and custom web application solutions. From 1999 to 2001 (2 years) Emeryville, CaliforniaResearch Analyst @ CEB First job out of college, where I got my initial taste of entrepreneurship and the creative aspects of building a business. As a researcher at CEB, I interviewed corporate managers at Fortune 500 companies and wrote research briefs showcasing management best practices. From 1996 to 1997 (1 year) Washington, D.CHead Of Product Marketing @ Freshworks I lead an international team of product marketers on Freshworks' flagship product, Freshdesk. As a global company founded in Chennai (the SaaS capital of India), our go-to-market strategy and approach to product development has been deeply influenced by the principles of Indian Democratic Design. These principles: simplicity, self-reliance, scalability, craftsmanship, and affordability inspired us to make Freshdesk the most intuitive and easiest to implement omnichannel customer engagement system in the market. Freshworks is a leader in the burgeoning SaaS startup ecosystem out of India. We are one of the fastest growing unicorns with more than 2,500 employees in 10 global offices. Freshworks has been part of the Forbes Cloud 100 for three years in a row, most recently attaining 40th rank. The company was a winner of the Gartner Peer Insights Customer Choice award in 2019 and is the fastest multi-product company to earn placement in three Gartner Magic Quadrants (CEC, CRM, and ITSM). San Francisco Bay AreaVP Product Marketing @ Valimail Led product marketing, branding, and marketing communications for high-growth security startup. Developed product marketing function and established Valimail’s brand identity as the company journeyed through Series B and grew to over 70 employees. Product marketing and sales enablement efforts grew ARR 8x. Generated a 12% conversion rate for web leads (demo scheduled), and added ~1,000 MQLs as Valimail spokesperson at events and webinars. Acquired over 100 mid-market and enterprise customers. Built high-performance marketing team that doubled sales enablement and collateral output with scalable content development process. From 2017 to 2019 (2 years) San Francisco Bay AreaSenior Director Product Marketing @ Zendesk Oversaw maturation of product marketing as the organization evolved into a multi-product company and moved into the enterprise segment. Drove $84K ARR and $150K pipeline through development of a sales playbook, training, and ROI webinar with Forrester. From 2016 to 2017 (1 year) San Francisco Bay AreaDirector of Product and Solutions Marketing | Cognizant Accelerator @ Cognizant Developed product marketing function from scratch and drove go-to-market for a portfolio of product-based startups within Nasdaq-100 multinational services company. Delivered positioning and messaging, sales enablement, collateral development, analyst relations, and integrated marketing plans. Portfolio included Internet of Things (IoT), Intelligent Automation (Artificial Intelligence & Machine Learning), Connected Cars, Manufacturing & Logistics, Energy & Utilities, Digital Marketing, and Security. From 2014 to 2016 (2 years) San Francisco Bay AreaIT Business Engagement Manager @ Palm, Inc. - Drove IT investment portfolio for three strategic business units: engineering, marketing, and business development. - Developed IT requirements and created strategic plans for the CIO and CFO. - Established business case to secure funding on proposals for major technology investments From 2006 to 2008 (2 years) San Francisco Bay AreaVice President & CIO, Technology & Marketing @ McGuire Real Estate - Supervised marketing and technology teams and created one of the real estate brokerage industry’s first consumer websites to offer real-time inventory of listings from the multiple listing service. - Transformed the company’s IT and Marketing operations at a critical time in the company’s history and helped the firm adopt the internet.- Positioned the firm as an industry-leader for customer experience on the web From 2001 to 2006 (5 years) San Francisco Bay AreaVP Product Marketing @ Consultant Consulting with tech startups on messaging, positioning, content development, and brand/product storytelling. For over 20 years organizations have looked to me to de-mystify complicated technology offerings and engage diverse audiences with compelling content. Most recently I served as VP of Product Marketing at Valimail, the Shasta- and Tenaya-backed leader in fully automated email authentication that restores trust to email. From January 2019 to April 2019 (4 months) San Francisco Bay AreaAssociate Director of Corporate Marketing @ Cognizant Brand and messaging development that increased company awareness and extended market position as a digital transformation thought leader. Expanded’s reach (34%), engagement (10%), and conversion (3%) as director of website redesign with global team of 12. Drove $2.2M in booked revenue, improved team productivity 62%, and decreased overall webpage count 50% as director of From 2010 to 2014 (4 years) San Francisco Bay AreaAccount Manager | Technology Industry Vertical @ Cognizant Sold high-value ($50K+) consulting and IT projects and managed tech accounts in Silicon Valley. Managed P & L for portfolio of accounts and landed a new $500M software logo, where I built sales revenues from zero to $1M in year one. From 2008 to 2010 (2 years) San Francisco Bay Area

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Vivek Asija's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 1 month(s)

Vivek Asija's Willingness to Change Jobs



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