Kansas City, Missouri Area
EVP Head of Fintech
2015 to 2017
EVP - Chief Marketing Officer and Head of Corporate & Public Affairs - TD Bank.
2012 to 2016
Greater Philadelphia Area
Ally Financial Services
Global Brand & Product Marketing Executive
2008 to 2012
Bank of America
SVP - Strategy & Marketing Executive
2001 to 2008
1994 to 2001
EVP & CMO
Charlotte, North Carolina, United States
Chief Marketing Officer
April 2018 to September 2020
Kansas City, Missouri
University of Illinois at Urbana-Champaign
1992 to 1994
Bachelor of Science (B.Sc.) dual degree, Advertising (Newhouse School of Communications), and Marketing (Management School)
1988 to 1992
Kodaikanal International School
1982 to 1988
What company does Vinoo Vijay work for?
Vinoo Vijay works for STARTLAND
What is Vinoo Vijay's role at STARTLAND?
Vinoo Vijay is Board Member
What industry does Vinoo Vijay work in?
Vinoo Vijay works in the Retail industry.
Board Member @ STARTLAND Kansas City, Missouri AreaEVP Head of Fintech @ TD While the CMO, I conceived, championed, and lead a comprehensive Fintech strategy/ alternative market approach, reporting to CEO of TD bank. Went full time to leading the fintech beginning 2016.Built the organization, strategy, and delivery from scratch. Direct reports include head of digital, head of operations, head of product and strategy, and head of marketing. From 2015 to 2017 (2 years) Philadelphia, PennsylvaniaEVP - Chief Marketing Officer and Head of Corporate & Public Affairs - TD Bank. @ TD Lead all Marketing, Brand, and Corporate & Public Affairs for TD Bank, America's Most Convenient Bank. Lead a team of 100+ marketing and communication professionals who share our narrative, drive demand, and champion our customers.Created the “human bank” brand position, which continues to drive their go to market approach. From 2012 to 2016 (4 years) Greater Philadelphia AreaGlobal Brand & Product Marketing Executive @ Ally Financial Services Lead all marketing for Ally / GMAC - including Ally Bank, Ally Auto, and GMAC mortgage. Lead a team of 120+ best in class marketing professionals across all Marketing channels, including traditional, direct, social, digital, search, brand, crm.Conceived and launched the "Ally" brand. One of three leaders to launch Ally Bank, a breakthrough online-only bank founded on a simple brand idea -- Talk Straight. Do Right. Be Obviously Better. Rebranded GMAC to Ally Financial, and GMAC Auto to Ally Auto. Built the marketing team that continues to drive Ally Bank performance today. From 2008 to 2012 (4 years) SVP - Strategy & Marketing Executive @ Bank of America Chief Marketing and Strategy lead for bankofamerica.com. Early leader in leveraging site personalization, helping Bank of America become the leading online banking platform, and enabling over 20% of overall Bofa consumer product sales to originate and complete on .com. From 2001 to 2008 (7 years) Marketing Manager @ FedEx Various escalating marketing and leadership roles, including conceiving and launching fedex’s first small business loyalty program, as well as an expat assignment leading fedex.ca. From 1994 to 2001 (7 years) EVP & CMO @ Truist Charlotte, North Carolina, United StatesChief Marketing Officer @ H&R Block Lead all Marketing, Financial Products, Client Experience, hrblock.com, and Corporate Communications. It’s Better with Block. From April 2018 to September 2020 (2 years 6 months) Kansas City, Missouri
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
4 year(s), 5 month(s)
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