I am a full-stack SEO for SaaS with a strong background in Multi Channel Digital Marketing for Saas, Ecommerce and Enterprise Software. I have increased Organic Traffic by 30% & conversion rates by 5% in current role via Integrated Acquisition including SEO/SEM.
I have a unique skill set of driving ROI via integrated Digital Marketing Strategy which I keep optimizing.
I specialize in attracting and converting website visitors into paying customers. Contact me if you need a Demand Generation, attraction, engagement, acquisition, conversion and retention expert on 415 691 91 96.
Most Recent Measurable SaaS Accomplishments :
• 30.56 % Increase in Organic Traffic
• 21% increase in sessions
• 18.63% increase in New users
• Bounce rate decreased by 20%
• 36.60% increase in Transactions
• 22.21% increase in revenue
• 12.47% increase in ecommerce conversion rates
• 79.31% increase in Social media visits
• 27.87% increase in Visitor Loyalty
• 24.60% increase in engaged traffic
• 29.41 % increase in Multi Session users
o Increased search visibility by 16.48%
o Improved Click through rate by 7%
I Increased Organic Traffic by 30% & Ecomm conversion rates by 5% in current role via Demand Generation & SEO/SEM.
As a Data-driven marketing professional who cares about user experiences I am involved in the following:
- Integrated Online Marketing Campaigns
- Demand Generation
- Global/National/Local Organic Search Traffic campaigns
- Google Advanced Search Certified Professional
- B2B and SaaS Organic Search Results
- Landing Page Optimization
- Conversion Rate Optimization
- Pay-per-click
- Organic Traffic & Search Engine Rankings for Extremely Competitive Keywords
- Multivariate & A/B Testing
- Expert website optimizer
- Web development
- HTML5/ CSS3/Responsive Design
- Expert in conducting user testing and usability labs
- Product Development and Marketing
- Advertising
- Marketing Budgets
Director SEO, Acquisition & Analytics @ I am responsible for scaling monthly recurring revenue for a highly disruptive self-service cloud business intelligence SaaS company. I head digital acquisition and am strategically and tactically involved in integrated digital campaigns including:
- Organic SEO and Paid SEO to target relevant users at specific life cycle stages
- Content Marketing for all life cycle stages from engagement through purchase
- Social media marketing for SEO and building community
- Paid Content Marketing for amplification and inbound
- Email marketing and workflow to lead and help the conversion journey
- Conversion rate optimization to improve acquit ion
- Analytics & Measurement to answer the what, how, why and how much from data From September 2015 to Present (2 months) San Francisco, CaliforniaPrincipal SEO - Contract @ Responsibilities include:
• End 2 End SEO & Customer Acquisition to develop and drive the business objectives for organic search and paid search
• Collaborate with the product and engineering teams to drive initiatives for best user experience, site architecture and taxonomy and content, impacting rankings of category keywords in organic SEO results
• Increasing conversions and AOV for web-to-go and e-commerce store
• Engage with other marketing leads (director and sr. managers) to push increased performance in paid SEO, social media & content marketing
• Create project goals that drive deliverable with product teams to ensure timely delivery of changes and features & ensure proper implementation of the features ( JIRA)
• Manage tactical execution of organic SEO strategies that include, performing regular site audits, comprehensive and complex keyword research, analysis and portfolio management to identify and drive growth opportunities; On-site content optimization; Ownership & reporting of key SEO performance metrics
• Partner with cross-functional teams to drive SEO initiatives, including: E-commerce and User-Experience teams to optimize onsite content and internal links; Product Management and Creative teams to optimize content based on what users search for; Engineering and Web Development teams to improve underlying code base and information architecture; and PR and Social Media teams to drive external link development
• Manage and help plan support infrastructure, including any work with agencies, consultants and contractors
• Manage and drive SEO reporting construct, develop and present weekly updates to demonstrate the impact of Boudin’s investment to senior management
• ROI responsibility from SEO
• Responsibility of maintain and exceeding key SEO Metrics and KPI’s that meet defined and hard set Business objectives
• Weekly Analytics SEO Reporting and Key insights for agile marketing management From June 2015 to September 2015 (4 months) San Francisco Bay AreaHead of Global SEO & Demand Generation - Acquired by Rogue Software @ DEMAND GENERATION
As a Full Stack Martech, I head the SEO for all of Zend Properties globally.Responsible for over 10 Million Uniques. Increased Organic traffic by 30%, increased conversion rate to 5% and reduced bounce rates by 40% on strategic pages.
My deliverables and KPI's Include the formulation, implementation, execution and analytics of Search Campaigns including online e-commerce sales of SaaS and PaaS services.
Core responsibilities include:
I lead technical, creative web design design, social, content and search teams to achieve SEO, demand generation goals and KPI's.
I am constantly A/B testing to push conversion rates higher.
My responsibilities include:
- Search Strategy and execution
- Demand Generation
- Conversion Rate Optimization
- Pay Per click Campaigns / Display
- Creating and maintaining User experiences for optimal conversion
- Revenue Growth
- Keyword Rankings
- Increasing New Session %
- Increasing New Users
- Increasing online sales performance
- User testing and Usability labs
- Website Optimization
- Landing page optimization ( Google Analytics, Optimizely and Unbounce)
- Experiments - GA
- Inbound Marketing- BIZO, TRADA, Marketo and Hubspot
- Analytics - Google Analytics, MOZ,
- Maintaining Perfect Site Performance and Quality - Pingdom, Google Analytics, Google Webmaster
- Creating engaging user experience for multiple buyer persona's
- Managing Digital Agency partners
- Remarketing and Retargeting
- Constantly testing website on technical on-site SEO
- Producing high quality, relevant and engaging content for our target audiences
- Integrating and managing Social media marketing and social networking
- Creating Video SEO strategy, overseeing production and Video Search Optimization From August 2014 to May 2015 (10 months) Mountain View Silicon ValleyDirector of SEO & Demand Generation - Co-Founder @ Demand Generation and Digital Acquisition
Founded and built a company from the ground up dedicated to WordPress Development.
Built entire platform for scaled cloud based services & increased subscriber base to the first 5000 paying subscribers from around the globe.
Over 35% of the internet runs on the WP CMS and its exciting to be part of this very real revolution. Doing my part to democratize Internet and making it a better place.
I head all Digital Marketing Initiatives with a integrated 360 degree approach.
A big shout out to all our friends @automaticc @google @moz
Core Responsibilities Include overseeing management team.
• Growth / SEO Strategy and implementation
• Responsible for company growth via Ecommerce, partners and direct sales
• Strategic Web Marketing, Landing Page optimization & CRO
• Increasing client base for unique service offering (Design/Engineering/Agency/Themes/Social)
• Develop and manage Marketing/Design/Engineering/Sales and account management teams
• High Value client acquisition, retention and client servicing
• Strategic management of projects/ service delivery at a cutting edge Digital WordPress Agency
• Working with clients to establish digital marketing roadmap and execution of strategy
• Overseeing cross functional teams and helping identify and remove bottle necks From January 2012 to May 2015 (3 years 5 months) Los AngelesDirector of SEO & Demand Generation - Founder @ Responsibilities
• Founded and Built Ranked #1 Full Services Internet marketing firm in Los Angeles
• Defined and built Service offering (SEO/Social/Design/Analytics/Video Production)
• Built Creative Design/Programming/Search/Social/ & Video teams from the ground up
• Business Development, high-value client acquisition and Pitches.
• Strategic management, partner and vendor management
• Helping companies grow by using the best fit digital marketing channels and media planning
• Program and Project Management
Revenue Growth From January 2009 to August 2014 (5 years 8 months) Greater Los Angeles AreaSEO Manager and Marketing Operations @ • Worked with VP of Marketing to stream line On Page SEO
Served as the primary liaison for management on high-value projects.
• Played a key role in bids and project implementation initiatives.
• Provided a high level of support to global business development teams in driving revenue growth.
• Executed all aspects of strategic planning as well as expanded the client base.
• Directed virtual teams in performing at optimal levels.
• Ensured the achievement of business objectives by interacting with all stakeholders.
• Spearheaded strategic management and development of an agency that serviced multinationals businesses
• Sales & Revenue Driver - $ 2 Million/ Quarter From 2006 to 2008 (2 years) London, United KingdomGlobal Accounts Manager - Europe, Middle East & Africa @ From 2002 to 2005 (3 years)
Elite Master Certification recognized by OMCP, SEO & Web Analytics @ Market Motive - Online Marketing Certified Professional From 2015 to 2015 Master's Degree, Advanced Web Marketing and SEO @ Golden Gate University From 2008 to 2009 MBA, Digital Strategy and Analytics @ Robert Gordon University From 1997 to 2000 Vijay V. is skilled in: SEO, Online Marketing, Digital Marketing, Social Media Marketing, Social Media, SEM, Marketing Strategy, E-commerce, Mobile Marketing, Marketing, Web Marketing, Social Networking, Digital Strategy, Interactive Marketing, Strategy, Analytics, Integrated Marketing, Web Design, Mobile Applications, Web Development, Social Marketing, Start-ups, Internet Marketing, PPC, Google Analytics, Web Analytics, Lead Generation, Online Advertising, Google Adwords, WordPress, CMS, Conversion Optimization, Online Lead Generation, SaaS, Viral Marketing, Landing Page..., Social Media Measurement, Organic Search, Content Marketing, Content Strategy, B2B Marketing, Digital Media, SMO, Brand Development, Search Advertising, Mobile Advertising, Strategic Partnerships, Management, Business Development, Mobile Devices
Websites:
http://www.datahero.com