Vidyotham Reddi's Email Addresses & Phone Numbers

📖 Summary

I am a market research leader who creates unique consumer insights solutions. With a PhD in economics and extensive experience in consumer behavior analytics, I enhance market research tools and technology to drive product innovation and growth. My strength lies in solving problems that are seemingly intractable. Hallmarks of my leadership are cross-organizational collaboration, aligning resources and fostering an experimentation mindset. I have developed search tools that maximize market research by making insights instantly accessible to a global research audience. I deliver visual analytic solutions that enhance marketers’ quick-to-insight capabilities. Motivated by arbitrage, I created a offshore business solutions team to enable market research support across a global client base. My tool kit includes predictive modeling, analytics and technology applications in Fortune 500 CPG, telecommunications and marketing information companies. I thrive on leading change and innovation at all levels of the organization; working with C-Suite stakeholders, cross- functional peers and a 250+ member global research team. I believe that the success of a leader lies in recruiting, developing, and motivating top talent and together creating a common destiny.Director of Global Enablers, Global Consumer Insights @ Promoted to Director of Global Enablers. Responsible for managing a 95+ member global team. Global Consumer insights is the market research division of General Mills with an annual spend of $100M on consumer research. Report to the Vice President of Global Consumer Insights. Responsible for Consumer Touchpoint Effectiveness Measurement, Custom Analytics, In-Context Experimentation, Shopper Insights, Big Data, Data Quality and Strategic Vendor Partnerships. From January 2015 to Present (1 year) Director of Global Operations, Global Consumer Insights @ Promoted to Director of Global Operations. Responsible for managing a 75+ member global team. Global Consumer insights is the market research division of General Mills with an annual spend of $100M on consumer research. Report to the Vice President of Global Consumer Insights. From January 2012 to December 2014 (3 years) Director of Strategic Business Metrics, Consumer Insights @ Promoted to Director of Strategic Business Metrics responsible for managing a 15+ member US team of Consumer Insights with oversight of an annual budget of $25M. Reported to the Director of Consumer Insights. From May 2006 to January 2012 (5 years 9 months) Manager of Advanced Syndicated Data Analytics, Consumer Insights @ Responsible for managing a 5+ member US team in the Snacks Division of Consumer Insights with oversight of an annual budget of $3M. Reported to the Snacks Division Director of Consumer Insights. From February 2004 to May 2006 (2 years 4 months) Analytical Services Manager, Kraft’ Biscuit Analytics & Modeling Group @ Responsible for managing a 3+ member team dedicated to providing business analytic information with oversight of an annual budget of $2M. Reported to marketing analytics head of Nabisco’ brand portfolio. From February 2002 to February 2004 (2 years 1 month) Market Research Manager, Metrics Development @ Managed research budgets in excess of $4M to develop and conduct customer satisfaction measurement programs among AT&T’s international and domestic residential customers. Reported to Division Manager, Market Research. From May 1995 to February 2002 (6 years 10 months) Ph.D, Economics (International Trade and Development) @ Fordham University From 1996 to 2003 MA in Economics, Econometrics, Development Economics and International Trade @ Fordham University From 1994 to 1996 MA in Economics, Econometrics, International Trade and Development Economics @ University of Mumbai From 1992 to 1994 Bachelors of Commerce, Accounting, Statistics, Economics @ Osmania University From 1989 to 1992 Vidyotham Reddi is skilled in: Cross-functional Team Leadership, Consumer Products, Customer Insight, Forecasting, FMCG, Competitive Analysis, Analytics, Segmentation, Product Development, Continuous Improvement, Marketing Research, Business Intelligence, Change Management, Consumer Insight, Innovation, Management, Strategic Partnerships, Vendor Management