Victor MS's Email Addresses & Phone Numbers

📖 Summary

Deeply accomplished senior marketing professional with a consistent record of driving revenue and business growth. Extensive experience commercializing new technologies; highly successful in building relationships with market thought leaders, developing a deep understanding of key pain points for distinct markets and industries, and leveraging that knowledge to develop messaging and collateral that result in high-performance integrated marketing campaigns. Superb change agent with a proven talent for seizing control of and devising solutions to critical problem areas in the marketing & sales processes.Sr. Marketing Manager, Microsurgery @ Hired by Sr. Director of Marketing to modernize lead generation and marketing of Carl Zeiss’ ENT / Spine / Plastics & Reconstructive microsurgical portfolio and to serve as the product development voice for the United States. Strategized and executed comprehensive marketing plan for application vertical with budget of $1.5M. Developed new marketing analytics for measuring marketing ROI. From February 2010 to Present (5 years 11 months) Sr. Marketing Manager @ Headed up lead generation. Defined and executed comprehensive integrated marketing strategy with marketing budget of $1.5M. Overhauled marketing-to-sales process; successfully implementing marketing automation, lead qualification, lead scoring, and lead nurturing. Directed multi-channel lead nurturing program involving e-newsletters, webcasts, email, and telemarketing. Spearheaded execution of field marketing strategy (conferences & tradeshows) and online marketing strategy (SEO/SEM, email marketing, syndication of webcasts and other e-assets, marketing partnerships). From September 2008 to October 2009 (1 year 2 months) Manager, Lead Generation Programs @ Oversaw all corporate activities related to the generation, qualification, and development of sales leads. Directed internal and 3rd party market research teams providing real-time market intelligence on medical device usage patterns, market perception, marketing effectiveness, and the identification of prospective emerging markets. Introduced processes for evaluating marketing and sales endeavors, including the definition of leading and trailing indicators for marketing effectiveness and metrics for measuring marketing and sales activity ROI. From February 2006 to September 2008 (2 years 8 months) Sr Research Analyst / Consultant @ Owned business development, market research, and lead generation programs conducted on behalf of Coalesce’s portfolio of clients. Devised strategies for identifying “killer applications” and ideal target markets for nascent technologies, developed messaging and sales tools for product launch, and executed lead generation programs to initiate sales pipeline development. Responsible for identification and development of prospective clients and the management of 1-3 research analysts on existing client programs. Selected clients in the portfolio included: • TF Instruments – Identified applications for and established North American distribution model for TFI’s ResoScan URT technology, coordinated sales program roll out, and generated 30 short-term sales opportunities ($3M). • GE Healthcare – Built sales funnel for discoveryHub data integration software via telemarketing to biopharma executives. Resulted in executive level engagement at 5 of the top 10 Big Pharma companies. • Epoch Biosciences - Trained, educated, and managed marketing and sales team responsible for the launch of MGB Eclipse product line. Accounted for over 50% of all MGB Eclipse sales over the first year ($250K). From January 2003 to February 2006 (3 years 2 months) M.B.A., Marketing & Technology Management @ University of California, Davis - Graduate School of Management From 2005 to 2008 M.S., Neuroscience @ University of California, Davis From 1998 to 2002 B.S., Molecular & Cell Biology @ University of California, Berkeley From 1993 to 1997 High School @ Los Altos High From 1988 to 1993 Victor MS is skilled in: Cross-functional Team Leadership, Product Launch, Medical Devices, Product Management, Product Marketing, CRM, Capital Equipment, Market Development, Lead Generation, Sales Management, Business Development, Strategy, Email Marketing, Market Research, Product Development, Medical Imaging, Integrated Marketing, Marketing, Management