Vicki Stirling's Email Addresses & Phone Numbers

"Some have seen what is and asked why. I have seen what could be and asked, why-not?" - Picasso. Vicki prides herself on building brand and business success with a creative and inclusive leadership style – Expertly combining creativity with strategy to deliver powerful commercial results. Vicki has led business units in international brands such as NIKE...

"Some have seen what is and asked why. I have seen what could be and asked, why-not?" - Picasso. Vicki prides herself on building brand and business success with a creative and inclusive leadership style – Expertly combining creativity with strategy to deliver powerful commercial results. Vicki has led business units in international brands such as NIKE & BONDS. A cross functional expert in brand & business strategy, marketing communication, consumer insights, brand identity, and all aspects of brand development. Vicki is well equipped with world class knowledge of creative the industry, her inclusive and enthusiastic approach to every project is infectious. Vicki’s career has been focused on driving and affecting positive change - from transforming brands to evolving organizational culture; from launching new product to market to accelerating business performance. Vicki prides herself on delivering a solution which will improve efficiency and deliver considerable revenue growth, quickly. Vicki's recent consulting work has seen her; strategically develop brands in new market segments, scope local markets for retail opportunities, develop white space strategies, lead product launches and implement category brand extensions around the world.Director of Product @ Best Job in the World From August 2014 to Present (1 year 5 months) Melbourne, AustraliaDirector @ www.sunrisejunction.com.au • Created & Delivered a White Space report to an International conglomerate, defining a route of entry into the Australian Market • Developed a brand strategy & style guide including option plans & product assortment for a premium Lingerie Brand in the UK • Built a creative merchandise strategy for an Exclusive Australian Knitwear brand with a process calendar and feasibility model. • Assisted client in developing a new brand identity, including master brand and sub-brand execution From April 2013 to Present (2 years 9 months) Melbourne, AustraliaBonds Clothing (Apparel) Divisional Manager @ Led the Bonds Apparel category in the end-to-end management of seasonal product launches. Responsibility and ownership of pricing, margins, range structure, option planning and feasibility sign off of consumer relevant product assortments. Introduced product hierarchy to range structure based on market insights. Developed and launched Bonds Sport Active clothing into the Bonds product portfolio. • Built a comprehensive three year strategic plan which drove the category to growth by introducing consumer relevant category extensions • Established more powerful business and category insights using U&A studies and targeted consumer focus groups to determine the future growth opportunities for the division • Led the creation and launch of Bonds Active Clothing into retail stores with sell through of 30% in first 3 weeks From October 2011 to April 2013 (1 year 7 months) Melbourne, AustraliaGeneral Manager Men's and Kid's Underwear & Socks @ Managed a portfolio of leading Australian Brands. Launched a succession of market right products identified through strong consumer insight & research. Responsibility and ownership of pricing, margins, range structure, option planning and feasibility sign off of consumer relevant product assortments. Multi-branded portfolio management in a highly competitive environment. • Led the development of a gate & stage process for R&D, Product Development, Design, merchandising & marketing functions, ensuring all categories work to the same timelines and processes • Led the creation of a new annual Strategic Planning process which initiated stronger strategic decision across all functions • Shaped & motivated an engaged and skilled team of functional experts who excelled in their roles as Designers, Product Developers & Product Managers/ Merchandisers. From October 2010 to October 2011 (1 year 1 month) Melbourne, AustraliaDivisional Manager Holeproof Group (Rio, Explorer, Antz Pantz, Holeproof, Red Robin) @ Led an amazing team of people through some very big changes. Led the Holeproof SMT through a cultural change, managing the transition from a factory led business to a brand led business, while fostering a collaborative work ethic across a multi-faceted creative business. Responsibility also for creating and delivering market-right, brand-right product; alongside compelling and consumer relevant Marketing Campaigns. Improve business efficiency across the group & turn the division into a profit driving organisation. • Re-launched the Explorer Brand with outstanding results (+30% on PY) • Strategically positioned Rio marketing to engage entry level consumers with promotional In-Store Campaigns, improving Rio’s position as a Family Brand –at a great price. • Produced & delivered the re-branding of Holeproof Explorer including a style guide which aligned all communication material to the brand message and profile. • Dramatically improved the company culture, removing boundaries, encouraging collaboration, & rewarding greatness at all levels with passion, energy & engagement • Streamlined processes to improve speed to market and efficiency. • Achieved EBIT targets for the Holeproof Group for the first time in 6 year From July 2009 to October 2010 (1 year 4 months) Melbourne, AustraliaMarketing Manager (Voodoo, Kayser, Razza, Platinum) @ Manage the Product Development and Marketing Team to run a portfolio of brands each with a unique proposition in the market. Re-launched brands and exited from local to overseas manufacture. Increase sales revenue & EBIT. Launch new ranges to market along with new packaging & digital marketing campaigns. Reinvigorated tired brands based on an in-depth brand strategy implementing consumer segmentation and brand profiling. • Re-launched Razzamatazz brand with new cohesive packaging and improved product quality • Realigned the Department Store brands and developed clear positions for Voodoo, Platinum & Kayser (all with new packaging and in-store collateral) • Developed and implemented powerful consumer research projects to improve brand perception and product output (including U&A and In-depth focus groups) • Managed and Delivered Pacific Brands first Digital Media Campaign. • Developed and implemented a strong strategic direction for the hosiery brands, divesting of some brands and investing in others based on ROI and Hit Rate. • Strategically managed campaign investment based on ROI for each event or promotion. • Managed the transition from a locally sourced business to a China Sourced business From March 2008 to July 2009 (1 year 5 months) Melbourne, AustraliaEuropean Sales Manager - Footlocker Apparel, Caps & Accessories. @ * Developed an SMU business for Footlocker based on bringing in product from Japan and the US * Drove an integrated product approach across the categories of Footwear, Apparel and Accessories to maximize sales opportunities * Managed the development of a Three Year Sales Strategy including Road Maps and KPIs. From July 2005 to January 2008 (2 years 7 months) Amsterdam Area, NetherlandsSnr Product Manager @ Managed the division with a annual gross revenue of $110 Mil Set seasonal product marketing strategies in line with other BU’s to create truly integrated stories High level presentation creation and execution Range Planning, SKU management, Margin Control Met and exceeded FY business targets Market insights, consumer insights, business analysis Lead a team of 4 ensuring deadlines are met and targets are achieved From February 2003 to July 2005 (2 years 6 months) Product Manager @ Product Manager Nike EMEA * Joined Nike as part of the initial Equipment start up team (Bags, Fitness, & Accessories). * Sourced Bags & Accessories Product from European & Chinese Suppliers * Negotiated FOB's for all product collections * Built Market Right Product Assortments for the entire European Market * Structured Good, Better, Best product assortments to suit all retail segments across EMEA * Developed a strategy to build a collection of Performance Running Accessories into the European Market. Developed & Launched the first ever product to carry music or mobile devices on the arm while doing exercise. Transferred the ownership of this collection to Global team due to expansion & on-going Global Growth. From July 2000 to February 2003 (2 years 8 months) 2:1 Bsc Hons, Textile Design & Technology @ Huddersfield University From 1991 to 1995 Vicki Stirling is skilled in: Strategy, Apparel, Product Marketing, Retail, Wholesale, Strategic Leadership, Product Development, Strategic Planning, Brand Development, Process Improvement, Forecasting, Trend, Marketing, Pricing, Fashion