Experience: I founded a plus size apparel eCommerce site, Twelve North, where I am currently working. Previously, I worked at Amazon.com's fashion flash sale site MYHABIT, where I managed merchandising operations. I graduated from the MBA program at Emory University's Goizueta Business School, where I focused on strategy and marketing. My previous experience includes positions in retail and professional services marketing, where I effectively managed cross functional teams, built client relationships and developed new business development initiatives. Specialties: process improvement, gap analysis, consumer insights, competitive analysis, branding & identity, ideation, strategy (short and long term), best practices, competitive positioning

Founder @ Twelve North is an online destination for contemporary women's plus size apparel. Twelve North specializes in high quality, fashion forward pieces. From March 2014 to Present (1 year 10 months) Greater New York City AreaMerchandising Operations Manager @ Manage sale creation process for MYHABIT, a fully owned subsidiary of Amazon.com. MYHABIT is a private, fashion flash sale site offering up to 60% off designer and boutique brands. Act as a project manager to innovate embellishment processes. Provide various sales metrics for business reviews, and identify and resolve process inefficiencies to ensure production and merchandising runs smoothly and on schedule. • Manage the photography, copywriting, warehouse and buying teams to minimize cycle time of fashion inventory from receipt to live flash sale resulting in cost savings of up to $500K per day • Examine opportunities for process improvement across all business functions to enhance customer experience while maximizing time and cost savings • Conduct quality assurance on all sales to ensure photos, videos, and copy are accurate and true to brand aesthetic • Analyze forecasted versus actualized sales and sell through rates to better schedule events by category From January 2012 to February 2014 (2 years 2 months) Greater New York City AreaMBA Strategy Consultant @ TopRight is an Atlanta-based strategic marketing consulting firm that helps clients move their business up and forward in their competitive frame – to corner the markets where they choose to compete. My final deliverable included road map for $60 million revenue growth including brand acquisitions and cost cutting efforts. • Created $65MM growth strategy to be executed over three years for a leather goods and accessory manufacturer • Performed competitive and acquisition research of major fashion accessory and apparel industry companies • Planned and executed a qualitative focus group to test brand extendability and analyzed results • Assisted with gross revenue and margin analysis and integrated findings into the product lifecycle processes From May 2010 to September 2010 (5 months) Senior Marketing Coordinator @ Top ranked international law firm employing over 1000 attorneys in 15 offices worldwide. Coordinated marketing efforts for 200 plus attorneys resident in the New York office as well as firm-wide initiatives. • Managed time sensitive projects across functional departments including billing, graphic design and research • Created presentations, sales materials and proposals resulting in a 15% increase in billable hours • Managed both internal and client-centric events from inception to execution, ranging from 30 to 300 participants • Co-Chaired the firm’s Community Affairs Committee and managed the $110K strategic partnership budget From August 2007 to July 2009 (2 years) Client Services Director @ Managed client relations at this specialized dating service for busy professionals that arranges matches/dates between annual members. From March 2006 to June 2007 (1 year 4 months) Management Intern/Sales Associate @ Consistently exceeded sales goals, attained top sales position in store and achieved highest commission earnings, resulting in a full time employment offer. From 2005 to 2006 (1 year)

M.B.A, Strategy & Marketing @ Emory University - Goizueta Business SchoolBBA, Marketing and Entrepreneurship @ University of Miami - School of Business From 2001 to 2005 IB @ North Atlanta High Veronica Manchel is skilled in: Customer Insight, Cross-functional Team Leadership, Social Media, Competitive Analysis, Marketing Strategy, Strategy, Strategic Partnerships