Regional Director of Marketing @ Premier Parks, LLC
Managing Director - Marketing & Sales @ 610 Partners
Director of Sales & Marketing @ Elitch Gardens Theme & Water Park
Director of Sales & Marketing @ From March 2011 to Present (4 years 10 months) Managing Director - Marketing & Sales @ 610 Partners is a boutique marketing consulting practice specializing in the themed entertainment and attraction industry, 610 Partners brings together a highly accomplished team of marketing and sales professionals with a laser-like focus on improving
Director of Sales & Marketing @ From March 2011 to Present (4 years 10 months) Managing Director - Marketing & Sales @ 610 Partners is a boutique marketing consulting practice specializing in the themed entertainment and attraction industry, 610 Partners brings together a highly accomplished team of marketing and sales professionals with a laser-like focus on improving performance for entertainment properties. Skilled in all aspects of pre-opening planning as well as ongoing management, the team provides audit services to evaluate the overall marketing structure and performance, as well as ongoing consultative services to empower organizations with the added resources and insight from our global work experience. Additionally, 610 Partners team is highly skilled and accomplished in the development and acquisition of sponsorship programs to drive incremental revenue, as well as promotional and integrated marketing initiatives to increase attendance and heighten overall awareness in the marketplace.
At 610 Partners we have a unique understanding of how the various disciplines within the marketing arena - including Advertising, Promotions, Public Relations and Sales - are closely tied together and must function as a team to ensure success. Taking a holistic approach, our staff works to minimize interdepartmental 'silos' while keeping the entire organization focused on the key attributes that will drive profitability and long-term success, all the while working to strengthen the overall brand attributes of the property. From July 2009 to Present (6 years 6 months) Director of Marketing & Sales @ Led marketing, sales and strategy development efforts for the DUBAILAND™ entertainment project, including Universal Studios Theme Park, The Boulevard mixed-use entertainment complex and four themed hotel resorts. From April 2008 to April 2009 (1 year 1 month) International Promotions & Industry Relations @ Managed international tourism marketing programs on behalf of the Colorado Office of Economic Development and International Trade’s Colorado Tourism Office (CTO), including domestic and international industry relations, education initiatives and research programs. From 2006 to 2008 (2 years) Director of Marketing @ Responsible for all aspects of the marketing department including public relations, promotions, group sales, sponsorships/partnership marketing, research, media and advertising. From 1989 to 2005 (16 years)
Tracy Durham is skilled in: Advertising, Brand Development, Corporate Branding, Corporate Promotions, Direct Marketing, Entertainment, Event Management, Event Planning, Hospitality, Integrated Marketing, International Marketing, Leadership, Management, Marketing, Marketing Strategy