I have a passion to clearly identify the core of what needs to be communicated and how to communicate it well in order to connect with customers. I reach this goal by taking into account: brand essence and messaging, business objectives, content communications, creative problem-solving, storytelling, user experience, inherent human desires, strategic analysis, and copywriting. My science background coupled with 10+ years in various marketing roles (digital content strategist, copywriter, account manager, editor) has enabled me to be a big picture thinker and how to bring ideas to life. I thrive in restructuring complex information in a simple and effective way. I can readily rally ideas, resources, and people to ensure “the ship” is on course to meet set business object and fulfill customer needs. -- BECOME CLEAR TO CONNECT --

Brand Messaging & Content Strategy Consultant @ I work with businesses and entrepreneurs to help them pinpoint the clearest way to communicate their product/service and to make sure their brand website contains valuable content for target customers. This is how I can help you: - Distill the true core essence of your brand - Communicate the brand value in a clear way to hook customers to offering - Determine what content to keep, modify, create, and delete - Prioritize and organize content effectively for ease of use and understanding - Create relevant content that authentically resonates with your customers From March 2015 to Present (8 months) Greater New York City AreaDigital Content Strategist @ Main projects: persona development, customer journey mapping, website redesign, social media, user-generated content, digital competitive analysis, website audits, brand storytelling - Collaborated closely with account and creative teams so everyone clearly understood and was aligned with digital projects - Ensured content of digital initiatives were properly developed to cater to its specific platform, brand, and audience - Emphasized importance of conveying content with empathy, especially with storytelling, to connect customers to brands - Wrote many reports to clearly communicate digital initiatives, research, POVs, and recommendations for various projects From July 2014 to March 2015 (9 months) New York, NYCopy Supervisor @ - Delivered creative concepts for new business pitches and for strategic tactical programs - Presented and sold creative promotional messages and materials to clients - Analyzed, organized, segmented, and wrote content for various promotional materials and digital mediums - Ensured that client comments/requests were properly understood/inputted into materials (or challenged as required) From February 2012 to July 2014 (2 years 6 months) New York, New YorkSenior Copywriter @ - Generated materials from conception, research, to manuscript, fact check, peer review, and final output into the field - Clearly defined communication objectives with other team members an client - Analyzed market trends and competitive landscape to develop market research stimuli - Proposed proficient ways to communicate key scientific data for modular sales aids, journal ads, posters, etc. From September 2008 to February 2012 (3 years 6 months) New York, NYAccount supervisor @ - Developed and maintained harmonious client and internal account relations at all levels with a professional work ethic - Established/communicated timelines, processes, and workflow of materials from start to delivery - Provided proactive leadership to my peers and oversaw the content, design, and execution of marketing materials From October 2007 to 2008 (1 year) New York, NYMedical Writer @ - Wrote content covering safety, efficacy, and key elements of clinical trials for advisory board slide decks - Attended meetings and wrote executive summaries to convey key findings and feedback From March 2007 to October 2007 (8 months) New York, NYMedical Editor @ - Ensured consistency and conformance by applying AMA, client, and house style guidelines - Reviewed medical content for its organization, clarity, format, and conducted fact checking, permission requests From June 2005 to March 2007 (1 year 10 months) San Jose, CaliforniaAccount Executive @ - Established SOPs to support and ensure that my team of writers, editors, designers delivered high quality deliverables - Served as client liaison to establish sustainable relationships with network of physicians and researchers From February 2003 to February 2004 (1 year 1 month) New York, NYProject Manager @ - Gathered information for new business pitches and examined key differentiating elements of product landscape - Drafted documents: competitive product analysis, status reports, creative briefs, market research reports From August 2002 to February 2003 (7 months) New York, NYPublic Health Officer @ - Wrote, edited, produced, and translated a wide range of publications (guidebook, pamphlet, protocol, questionnaire) - Developed content and lectured at training programs on air quality to assist inspectors in prevention/remedial actions - Conducted weekly meetings with public health doctors, nurses, and fellow colleagues to address problematic cases - Participated in mediation efforts to educate the general public on health risk intervention and prevention methods - Collected, analyzed, and interpreted a broad range of scientific and health data through sound research methods From June 1998 to June 2002 (4 years 1 month) Montreal, Quebec, Canada

UX Design @ General Assembly From 2014 to 2014 MSc, Occupational and Environmental Health - Dept. of Medicine @ Université de Montréal From 1996 to 1998 BSc, Major in Chemistry; Minor in Toxicology @ Université de Montréal From 1993 to 1996 Touseef Mirza is skilled in: Advertising, Integrated Marketing, Oncology, Digital Marketing, Infectious Diseases, Creative Strategy, Management, User Experience, Content Strategy, Digital Strategy, Interactive Advertising, Healthcare, Interactive Marketing, Brand Development, Concept Development, Copywriting, Creative Direction, Email Marketing, Digital Media, Strategy, Social Media, Online Advertising, Social Media Marketing, Marketing Communications, Information Architecture, Marketing Strategy, Marketing, Online Marketing, Writing, Market Research, Leadership, Editing