Content Campaign Manager at iProspectSEO Strategist @ From September 2015 to Present (4 months) Content Campaign Manager @ Forecasting, Strategy & Planning - creating quarterly strategies for client’s SEO campaigns Monthly technical SEO audits of all client sites, and recommending improvements. Training of junior members of staff Reporting on campaigns (both internally& externally) Working with in house...
Content Campaign Manager at iProspectSEO Strategist @ From September 2015 to Present (4 months) Content Campaign Manager @ Forecasting, Strategy & Planning - creating quarterly strategies for client’s SEO campaigns Monthly technical SEO audits of all client sites, and recommending improvements. Training of junior members of staff Reporting on campaigns (both internally& externally) Working with in house content & production teams to create effective on site copy & linkable assets Competitor analysis Attending client meetings & calls to report on campaigns/discuss upcoming plans From June 2014 to August 2015 (1 year 3 months) SEO Manager @ Managing the day to day running of activity and processes required to effectively run SEO campaigns Training of junior members of staff to help improve their SEO knowledge Working closely with the SEO and wider digital marketing teams both internally and externally to plan and develop natural search campaign strategies Producing and maintaining project plans and forecasts (both financial and ranking forecasts) Producing, maintaining and managing keyword research, technical audits, content audits, competitor audits, link audits, link cleanups and removals including both analysis and documentation Monthly technical SEO audits of all client sites, and recommending improvements. Collaborating with the outreach team to produce engaging, shareable and linkable content Producing other client facing reports, studies and presentations as well as, making recommendations to clients regarding optimisation Analysing the performance of search campaigns to identify opportunities to improve site performance and visibility Pro-actively creating internal documents to ensure the team are up-to-date about the best SEO practices, algorithm updates, tactics and strategies as well as, educating them about the technical considerations, tactics and deliverables Ensuring accuracy of invoicing to ensure compliance with financial policies and to maximise ROI From September 2013 to May 2014 (9 months) SEO Technician @ At Prodo, I am responsible for the SEO campaigns for several clients in a variety of different sectors such as travel, finance, business, health and retail. • Creating SEO campaign strategies for new clients • Carrying out audits of clients’ websites to find any issues that need rectifying to help their sites rank better in the search engines. • Regular reviews of the on page copy to ensure sites are optimised for search and users • Creating monthly reports for each client to show how we’re performing vs goals provided by the client. • Monitoring traffic in Google Analytics • Attending monthly meetings with clients to report on the status of their campaigns • Competitor analysis to find new linking opportunities • Keyword research to identify new opportunities to bring additional visitors to clients’ websites. • Linkbuildling for all my clients to ensure our monthly link quota is met • Monitoring backlink profiles using Majestic SEO, Ahrefs and Open Site Explorer From July 2012 to July 2013 (1 year 1 month) Search Executive @ I started at Moneysupermarket.com as a Search Associate, however after consistently hitting targets I was promoted to Search Executive. Key Tasks: Working on the travel department for travelsupermarket.com, my daily tasks included: • On page SEO – rewriting meta titles, descriptions, h1 tags, article copy to ensure content is relevant to both users and search engines • Backlink analysis – creating backlink profiles of TravelSupermarket.com and it’s competitor’s backlinks to see how we compare • On page technical audits – checking page speeds, site architecture, robots.txt files to see if any crawler restrictions are in place • Linkbuilding- contacting websites to build relationships to link back to TravelSupermarket.com • Keyword research – checking for new keyword opportunities to see if we can rank to gain extra visitors to the site • Rank checking of main keywords on a daily basis • Sending press releases via online news wire sites to help build a natural link profile • Article writing for content to be placed on 3rd party websites to link back to TravelSupermarket.com • Writing posts for the TravelSupermarket.com blog • Editing TravelSupermarket pages using Reddot CMS • Working with the PR team to create new content and gain access to their contacts. • Tracking visitors in both Google Analytics and a bespoke reporting package • Daily use of Majestic SEO & SEO Moz’s open site explorer to track TravelSupermarket.com’s links and our competitors to identify new linking opportunities I exceeded both individual and team targets during my time on the travel department, helping to get several important keywords to 1st & 2nd positions in the major search engines, resulting in travelsupermarket being over 1million visitors over target for 2011, and around 400k visitors up in 2012 before I left. From July 2010 to July 2012 (2 years 1 month) Website & Communications Officer @ • Managing the Internet and Intranet sites. • Responsible for the SEO of the PCT website • Working with teams/individuals to design and manage content. • Providing communications support to the PCT communications team. • Working with IT to ensure compliance with accessibility and usability standards. • Providing an interface and point of contact for staff with regards to communication activity. • Researching and compiling articles for communications documents / publications and uploading content on the Trust Intranet and website. • Attending multi-disciplinary meetings relevant to the organisation's commitment to maintain robust Internet/Intranet facilities. From November 2009 to July 2010 (9 months) Project Implementation Manager @ Working at Amaze on the Lexus account with over 30 foreign websites, I was promoted to the Project Implementation Manager role after initially working as a content administrator. My daily duties primarily involved: • Planning & resourcing work to Content Administrators & developers • Reporting on current and future projects using MS Excel. • Conference calls with country representatives to plan new rollouts for Lexus Websites • Arranging online training sessions with country reps • Creating new content using the Tridion CMS • Liaising with country representatives by phone/email • Quality control for existing content • Creating monthly newsletter to country representatives • Ensuring all content & information on Lexus Websites is up to date • Writing training guides for both new & existing staff From May 2008 to November 2009 (1 year 7 months) Production Design Support @ I joined Autotrader as member of the Design Support Team on a temporary contract; where my job involved: • Creating new banners and popups for the website using Photoshop • Creating websites for independent car dealers using HTML & CSS • Quality control of adverts/websites From January 2008 to April 2008 (4 months) Warrington, United KingdomInternet Content Assistant @ • Creating new events for customers on using the Betfred sites using the Finsoft CMS • Production of banners for the homepage using Photoshop & HTML • Quality control on four different sites: Betfred.com, Betfred.es, Manutd.Betfred.com and SAFCbet.com • Creating new pages for Teletext/Digital Text • Training foreign language assistants on how to use the CMS • Settling results of Sporting events • Working with the marketing team to come up with new promotions for the homepage. From December 2006 to December 2007 (1 year 1 month) Tony Haslam is skilled in: SEO, SEO copywriting, SEO Audits, Link Building, Keyword Research, Google Analytics, Google Webmaster Tools, Google Apps, Online Marketing, Search marketing, Organic Search, Social Media Marketing, Marketing Strategy, SEM, Blogging, CMS, CSS, SEO Copywriting
Latitude Digital Marketing
September 2015 to Present
Content Campaign Manager
June 2014 to August 2015
September 2013 to May 2014
July 2012 to July 2013
July 2010 to July 2012
NHS Halton & St Helens
Website & Communications Officer
November 2009 to July 2010
Project Implementation Manager
May 2008 to November 2009
Production Design Support
January 2008 to April 2008
Warrington, United Kingdom
Internet Content Assistant
December 2006 to December 2007
What company does Tony Haslam work for?
Tony Haslam works for Latitude Digital Marketing
What is Tony Haslam's role at Latitude Digital Marketing?
Tony Haslam is SEO Strategist
What industry does Tony Haslam work in?
Tony Haslam works in the Marketing and Advertising industry.
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