Online Merchandiser
Greater New York City Area
MSC Industrial Supply
Online Merchandiser
JessicaLondon.com
E-Commerce Manager
November 2008 to October 2012
Redcats USA
Manager, Online Strategy
February 2007 to November 2008
DelightfulDeliveries.com
Manager,Site Usability & Content
December 2005 to January 2007
Redcats USA
Manager, Online Strategy
December 2004 to November 2005
Redcats USA
Website Administrator
October 2003 to December 2004
Macy's.com
Assistant Buyer
February 2000 to September 2003
What company does Toni Trubish work for?
Toni Trubish works for MSC Industrial Supply
What is Toni Trubish's role at MSC Industrial Supply?
Toni Trubish is Online Merchandiser
What industry does Toni Trubish work in?
Toni Trubish works in the Internet industry.
đź“– Summary
Online Merchandiser @ MSC Industrial Supply E-Commerce Manager @ JessicaLondon.com Reporting to the VP of Ecommerce, I was responsible for site functionality, user experience, analysis of KPI's, and recommendations for growing the revenue of the online division.Achieved a +14% projected year over year growth in revenue and +19% increase in conversion rateDrove an increase in web revenue penetration of +8% in 2011 over 2010 by assisting in the development & execution of ecommerce marketing, merchandising, and customer experience initiatives Managed all current site functionality and suggest/implement functionality enhancements Partnered with creative, marketing & merchant teams to manage website & email content, while ensuring brand consistency across channelsAnalyzed site traffic, product & category sales, and consumer shopping patterns to enhance website presentation to optimize conversion rateDeveloped social media strategy and content aligned with the brand & business goals to drive traffic from new sources From November 2008 to October 2012 (4 years) Manager, Online Strategy @ Redcats USA Researched competitor & market trends to identify new site functionality and enhancements for all Redcats USA web propertiesApproved & signed off of project business requirements and wireframesProduced and distributed customer research/satisfaction reports from automated (Bizrate) and ad hoc survey sourcesImplemented and managed corporate wide UAT standards and process in conjunction with IT and individual brands Worked closely with Online Tech team to establish project prioritization and establish key processes to ensure efficient implementation times From February 2007 to November 2008 (1 year 10 months) Manager,Site Usability & Content @ DelightfulDeliveries.com Responsible for site UI, content and product updates using e-one commerce platform toolWorked closely with vendors to secure product information and images to post on the website Scheduled and determined creative for company email campaigns and homepage refreshesMade recommendations for improvement of site usability for best customer experience Assisted owner in the evaluation process of new site search and email management tools Managed all aspects of print catalog production From December 2005 to January 2007 (1 year 2 months) Manager, Online Strategy @ Redcats USA Assisted in the development and execution of corporate strategy that lead to a channel shift focus from catalog to web.Made recommendations to improve the usability of the website Monitored online merchandising , usability, and new functionality projects to ensure that business requirements are met and end product meets the end user's needsWorked with brands and Online Technology departments to identify bugs related to the sites and the internal content management system From December 2004 to November 2005 (1 year) Website Administrator @ Redcats USA Ensured that customer navigation of site is positive, convenient experience that maximizes salesConfigured of all items through internal content management system Validated integrity of copy, pricing, images, and navigation of website Teamed with Marketing, Merchant and Design departments to insure email and site refreshes calendars are coordinatedWorked closely with Inventory team to secure placement of in-stock items/skus on websiteCommunicated to web design team all creative changes of email and homepage refresh campaigns From October 2003 to December 2004 (1 year 3 months) Assistant Buyer @ Macy's.com Attended Market appointments with direct buyer to select and review merchandise for websiteManaged the acquisition of all vendor samples to be used at turn-in meetings and for web photographyResponsible for relaying styling directions to the creative team as well as representing the RTW department at turn-in meetingsCompiled and collect necessary copy information involving garment specifications to ensure FTC complianceWorked closely with Planning Department to execute shipments, cancellations and RTV'sPartnered with Product Manager to ensure proper representation of merchandise on the web site From February 2000 to September 2003 (3 years 8 months)
Extraversion (E), Intuition (N), Thinking (T), Judging (J)
2 year(s), 1 month(s)
Unlikely
Likely
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