Advertising and media consultant with over nine years experience of shaping major communications strategies for a wide range of high profile international brands. Skilled at briefing senior level communication professionals to manage corporate reputations or campaigns. Using social media research to improve conversation, customer service and to deliver positive engagement. Implemented award winning media planning campaign and
Advertising and media consultant with over nine years experience of shaping major communications strategies for a wide range of high profile international brands. Skilled at briefing senior level communication professionals to manage corporate reputations or campaigns. Using social media research to improve conversation, customer service and to deliver positive engagement. Implemented award winning media planning campaign and PR measurement programme.
A highly regarded political blogger who regularly comments on news and political events for BBC TV, BBC radio and LBC. Skilled at understanding the impact of events and news on reputation for corporate clients, political parties and politicians.
Specialties: Reputation management, crisis management, public relations strategy, messaging, communications measurement, social media, media spokesperson, insights, research, international
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Head of social media @ Leading Saatchi and Saatchi's social media team. Putting insight and planning at centre of the agency's social media services.
Social strategy lead for the agency and clients working across c.25 major brands in the UK and globally.
Planned and delivered international campaigns for brands such as HSBC rugby and golf sponsorship, Toyota across 33 countries and Visa world cup sponsorship in Europe.
Speaker about social media best practice. From April 2013 to Present (2 years 7 months) London, United KingdomHead of Social Media Insight @ Head of social media insight for Aegis Media UK. I support the Aegis brands Carat, Vizeum, iProspect and GlueIsobar helping agency clients understand the impact their social media activity has on the brand. All insight is directly linked to strategy and recommendations, playing a key role in communications planning. This includes reputation management, campaign planning, customer service management through social media.
Used research to improve conversion and community management by linking what drives sales and site traffic to social media trends to build more successful campaigns and community management.
Clients include adidas, British Gas, Santander. From June 2011 to April 2013 (1 year 11 months) London, United KingdomHead of Social Media Insight @ A continuation of my role as the lead social media insight person for Aegis Media. This means anything we or our clients can learn from data, trends or behaviour in social media. This helps us learn about brand perception, improve customer service, act on consumer feedback, improve conversion rates, develop KPIs for social media, build social media strategies, recommend how to operate in social media.
Setting up and implementing social media customer service for major brands
Linking social media trends to sales data to improve customer retention
Linking Facebook posting to site visits and sales to build community management best practice guidelines
Using insights to build social media strategies and communication plans
Speaking at conferences From June 2011 to April 2013 (1 year 11 months) London, United KingdomBlogger @ Personal political blog. I was featured by historian and MP Tristram Hunt as "one of the ten cleverest men in Britain" in Arena magazine in 2008. My blogging has given me the opportunity to comment on the news regularly for BBC TV and radio. From 2005 to 2012 (7 years) Senior Account Manager @ Working at the world's leading communications planning and measurement consultancy I have contributed to the communications strategies of several major international brands.
Coordinate global communications strategies through objective setting and measurement, for companies including Visa, Nissan and Barclays to create and ensure consistent messaging over vastly different media landscapes.
Devise key messages, media planning, target audience setting and key media lists to maximise the impact of my clients' communications.
Specialist in implementing communications measurement programmes to help clients build clearly defined objectives and the strategies they need to reach them.
Metrica's lead social media consultant running Metrica's blog 'Measurement Matters', which was listed as one of the "25 PR blogs you must read."
Advise my clients, including Barclays and Specsavers, on the impact social media can have on their brand and how to coordinate their media output across social channels to ensure perceptions are best shaped to meet company aims.
Direct management of ten people, as well as the output of several teams for each of my client accounts
Provide daily media briefing for senior level clients, including crisis management in the media on a 24 hour on-call basis for the duration of the episode.
Organisation and hosting of social media round table events with clients to showcase our services and train them in their own social media output.
Award winning work for Nissan: Association for Measurement and Evaluation of Communication (AMEC) "Gold Award" From July 2006 to June 2011 (5 years) Labour local election candidate @ Planned and executed a local election campaign in Islington, including media, local political campaigning, event organisation From May 2006 to June 2010 (4 years 2 months) Senior Analyst and Business Development @ I was responsible for supervising a team of six analysts, ensuring that all deadlines were met, with overall responsibility for account management and client liaison. I also managed staffing issues, inducting and training new staff. I took a central role in representing the company to potential and current clients in presenting our work and working with clients to help improve their performance and to win new business and to review current work.
I worked closely with the Business Development team to identify ways to improve efficiency, profitability and identify new business opportunities. This included managing the production of new business pitch documents and being responsible for the analysis and conclusions. From January 2004 to June 2006 (2 years 6 months) Housing Committee Coordinator @ Coordinated and managed the corporate work of the Housing Department at Southwark Council.
Led on the communications strategy for policy decisions. Included advising on media messaging and the strategic planning of media announcements
Assisted on budget decisions and in the planning of council questions to help control messages in the local media
Briefings on all key issues for the Strategic Director of Housing and Senior Management Team
Organised weekly senior management meetings and away days. From February 2003 to December 2003 (11 months) Policy Analyst @ Provided policy advice to a wide range of stakeholders through writing briefings, answering Parliamentary Questions, advising Ministers, MPs, industry and the general public on Govt waste and recycling policy
Coordinated departmental submissions to Ministers
Updated legislation in Parliament by setting Statutory Instruments
Re-designed the divisional (recycling policy) website, establishing a new layout and providing copy for Departmental pages explaining policy
Presented UK environmental policy to visiting foreign government officials From September 2001 to February 2003 (1 year 6 months) Research Assistant @ Provided briefings and research support on latest e-democracy developments and initiatives worldwide to the senior research team From June 2001 to September 2001 (4 months) Social Researcher @ Conducted public consultations on large regeneration projects on behalf of government agencies
Creation and analysis of databases displaying consultation results to enable the senior research team to write their findings From September 2000 to June 2001 (10 months) Political Assistant @ Political advice and research for stakeholders for Britain in Europe. Party conference event organisation. Supporting leading politicians and businesses to campaign for the organisation's pro-European aims. From June 1999 to September 1999 (4 months)
Hons, Politics @ The University of Manchester From 1998 to 2001 A-Levels, AAB @ Richmond upon Thames College From 1996 to 1998 GCSE, 7A A* incl English, Maths, Science @ Rectory School From 1991 to 1996 Tim McLoughlin is skilled in: Public Relations, Reputation Management, Social Media, Crisis Management, Media Spokesperson, Messaging, Blogging, Social Media Marketing, Writing, Advertising, Research, Strategic Insight, New Media, Digital Media, Digital Marketing, Marketing Communications, Online Advertising, Strategic Communications, Event Management, Media Planning, Facebook, Digital Strategy, Social Media Measurement, Media Relations, Integrated Marketing, Social Analytics, Strategy, Online Marketing, Management