Sales Planner @ Serves as a salesperson in Turner Broadcasting's Emerging Consumers Group representing four unique brands - Cartoon Network, [adult swim], truTV and Boomerang - across all media platforms. From October 2014 to Present (1 year 3 months) Account Service Representative @ - Served as the first line of contact among clients for the Emerging Consumers Ad Sales Group to ensure the proper maintenance of Turner’s multimillion-dollar advertiser schedules from proposal to payment.
- Responsible for entering advertisers commercial schedule requirements into ordering system.
- Compared and analyzed invoiced data against Nielsen Media research reports to determine if the advertiser’s schedule reached the promised audience.
- Distributed commercial airtime across specific brands, weeks and programming based on advertiser’s marketing needs.
- Resolved discrepancies between scheduled commercials and aired commercials in a time-sensitive manner. From March 2013 to September 2014 (1 year 7 months) Director of Communications @ - Created all major publications and other communications to properly support strategic efforts – fundraising, student recruitment, alumni and parent relations, and public relations – essential to sustaining the school’s competitive position.
- Produced and coordinated all forms of marketing for the school such as social media, website content, email marketing, e-newsletters, press releases, news magazines, and all methods of advertising.
- Assisted in the creation of the school’s marketing plan that represents the image and extends the brand of the school.
- Organized and managed events including golf outings, alumni reunions, athletic reunions, regional alumni gatherings, and other special events that advanced the mission of the school. From August 2010 to February 2013 (2 years 7 months) Real Estate and Marketing Intern @ From February 2010 to July 2010 (6 months) Marketing Intern @ From May 2009 to August 2009 (4 months) Marketing and Sales Intern @ From September 2008 to December 2008 (4 months)
Master of Business Administration, Marketing & eCommerce @ Iona College From 2010 to 2012 Bachelor of Science, Marketing @ Fordham University From 2006 to 2010 Iona Preparatory School From 2002 to 2006 Thomas McGrath is skilled in: Advertising, Event Management, Public Relations, Press Releases, Fundraising