Voulunteer Director of Marketing and Events @ NSHMBA Boston Chapter
Marketing Associate Intern @ Lean Enterprise Institute
Master of Business Administration (MBA) @
Hult International Business School
Marketing Strategy and Sales focused professional with Product Development and Brand Management expertise. International exposure leading projects for US based companies and Global Corporations. Experienced Manager with a record of producing results as an inspiring leader in cross-functional teams. Earned first place prize in sales nationwide as Head of Marketing at Yázigi. Built and executed local business
Marketing Strategy and Sales focused professional with Product Development and Brand Management expertise. International exposure leading projects for US based companies and Global Corporations. Experienced Manager with a record of producing results as an inspiring leader in cross-functional teams. Earned first place prize in sales nationwide as Head of Marketing at Yázigi. Built and executed local business plan for two national franchising brands that reached the break-even point in the first year and were later acquired. Consumer Goods, Banking, Education, and Consulting industry experiences.
Senior Marketing Manager @ Developing Marketing Strategies nationwide to Abril's 7 Educational System Brands (K-12) and 8 Startups. From October 2013 to Present (2 years 3 months) São Paulo Area, BrazilVoulunteer Director of Marketing and Events @ Advertise and promote NSHMBA events in the Boston area. Support the local chapter designing marketing collateral materials for different purposes. Everything in between an overwhelming heavy load of Business School case studies and assignments! From January 2013 to Present (3 years) Greater Boston AreaMarketing Associate Intern @ Marketing Consulting Project: Customer personas research and creation to support the company's Marketing Plan and the Sales development strategy. From May 2013 to October 2013 (6 months) Greater Boston AreaBusiness Strategy Associate Intern @ Business strategy consulting project. Studied the company's portfolio of services, solutions and know how to develop a better positioninig for the brand. From May 2013 to August 2013 (4 months) Greater Boston AreaMBA Marketing AP Consultant @ Global Consulting Project developed in an assigned team of International MBAs to find growth opportunities for the Global Automotive Finishes.
• Researched the global market analyzing business opportunities from trends and drivers, developed additional fields of play, designed 5 business concepts and developed a business case to fill a $ 2.5 Bi revenue goal / gap by the year 2015.
• Reported biweekly to the Global VP and the CMO as a team to present results, projections to hear feedback. From May 2013 to June 2013 (2 months) Manager - Head of Marketing and Operations @ Owned by $1.5B Multi Holding, Yázigi is a major language and exchange student franchising in Brazil with over 180,000 students/year across 450 business units. Oversaw marketing, sales, finance, HR, and operations for the Porto Alegre franchise - group of eleven business units in southern Brazil with over 6000 students/year. From June 2005 to August 2012 (7 years 3 months) Porto Alegre Area, BrazilOwner - Entrepreneur and Investor @ Led the launching of the Alps franchise brand in Porto Alegre (500K project) and the following change of flags. Two start up brands that reached the break-even point in the first 10 months of operation. Alps is still running and has over 50 units in the country. Led the process of market research, invested, ran the business and ultimately sold the company for profit when hired by Yázigi as business manager.
Marketing and Sales Manager
January 2000 - June 2001
Designed marketing campanigns, hired media and developed marketing collaterals to support sales teams. Implemented sales methodologies and training materials to boost sales. Performed one to one and corporate sales. From September 2001 to December 2005 (4 years 4 months) Junior Manager @ Hired, trained and supervised the labor force in operational positions for the repackaging area of the production plant, a total of three shifts teams and over 300 people. Implemented changes in accordance with the Total Quality policies to ensure successful ISO certification. From March 1999 to December 1999 (10 months) Administrative Analist - State Regional @ Support to state branches in logistics, supplies, outsourced services, government biddings. National recognition in efficiency and performace in the Administrative Area Key Indicators 2 years in a row. From July 1995 to February 1997 (1 year 8 months) Porto Alegre Area, Brazil
Executive Education, Strategic Marketing Management - SMM @ Harvard Business School From 2013 to 2013 Master of Business Administration (MBA), Business Administration and Management @ Hult International Business School From 2012 to 2013 MBA, Business Management @ Fundação Getulio Vargas From 2007 to 2009 Graduate, Management - Entrepreneurship and Succession @ Pontifícia Universidade Católica do Rio Grande do Sul From 2000 to 2005 Thiago Brentano is skilled in: Portuguese, Team Leadership, Negotiation, Strategic Planning, English, Business Planning, Spanish, Marketing Strategy, Marketing, Teamwork, ERP, Project Management, Business Strategy, Cross-functional Team Leadership, Sales
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