Theresa Bibeau's Email Addresses & Phone Numbers

Administrative Assistant @ BrandShop Digital Commerce Gained an understanding of fundamental digital marketing concepts in a fast-paced ecommerce environment. From December 2014 to July 2015 (8 months) Shelton, CTManager, Digital Marketing and Public Relations @ Addiction Policy Forum Was heavily involved in marketing operations; implemented multi-channel campaigns through email marketing, social media and website/blog content.Took lead on...

Administrative Assistant @ BrandShop Digital Commerce Gained an understanding of fundamental digital marketing concepts in a fast-paced ecommerce environment. From December 2014 to July 2015 (8 months) Shelton, CTManager, Digital Marketing and Public Relations @ Addiction Policy Forum Was heavily involved in marketing operations; implemented multi-channel campaigns through email marketing, social media and website/blog content.Took lead on Hubspot marketing automation, including creating workflows and smart lists; created forms and landing pages for lead capture; trained other team members on optimizing the platform.Co-managed public relations strategy: helped manage communication efforts for local and nationwide initiatives by writing and pitching press releases to the media, creating media lists and tracking media hits using Meltwater, monitoring Meltwater for reputation management purposes, and providing Addiction Policy Forum State Chairs with media prep before facilitating interviews between them and the press.Co-managed multiple Facebook and Twitter accounts; drafted posts and scheduled them using Hubspot; monitored social media activity, especially for crisis management purposes.Managed the #174aDay campaign, one of Addiction Policy Forum’s main awareness campaigns conducted through social media.Managed three websites in their entirety using Wix and Hubspot until our team added a web developer; was a key team member in migrating our main website from Wix to Hubspot.Interacted directly with impacted family members. From January 2018 to March 2019 (1 year 3 months) Washington, District Of ColumbiaDigital Marketing Associate @ Symplicity Corporation Managed B2B email campaigns start-to-finish; planned and wrote copy for campaigns, managed lead lists, created emails, scheduled sends and analyzed results.Acted as the interim ecommerce marketing manager for several months and managed all ecommerce campaigns for Symplicity’s corporate products.Earned HubSpot certifications after passing tests that measured proficiency with the software.Managed two separate blogs, including writing and outsourcing content, managing stock images for each post and publishing via WordPress.Managed all company social media: Facebook, Twitter and two separate LinkedIn accounts.Collaborated with the international marketing team to create and distribute content targeted at international markets; with the Product teams to develop product marketing and retention campaigns; and with the Design team by leading project management initiatives and assigning tasks in relation to marketing collateral.Developed internal talking points to create aligned company messaging.Created sales decks based on market research and industry trends.Traveled to Symplicity’s annual client event, CSM Symposium, to interface with clients and manage outgoing social media content in real time. From March 2017 to January 2018 (11 months) Arlington, VAMarketing Content Writer @ Symplicity Corporation Implemented a content overhaul for all marketing collateral, including product brochures, business cases for each product and client case studies.Refreshed all internal branding documents to solidify a company-wide understanding of each product's brand identity and buyer personas.Proposed concepts and wrote copy for email marketing campaigns; developed, wrote and edited blog content; wrote copy for website/landing pages, social media, sales outreach emails and ads (print and digital, including AdWords); wrote press releases; assisted in drafting presentations for key speakers to deliver at industry events.Collaborated with the rest of the marketing team to aid in tasks beyond writing, such as setting up emails and scheduling sends in ExactTarget, performing keyword research, conducting lead generation, making website edits in WordPress, etc.Worked closely with the design team to meet project deadlines; assisted with project management by assigning design tasks in Phabricator. From April 2016 to March 2017 (1 year) Arlington, VAOnline Reputation Management Analyst @ HEI Hotels & Resorts Was part of a small team that handled the marketing for a variety of sub-brands within Starwood, Marriott, IHG, Hilton and Hyatt; worked regularly with these brands to ensure properties’ compliance with brand marketing standards. Strategized with individual properties as needed to create plans for maintaining brand voice in their online messaging, improving their online reputation, and increasing their social media presence: planned and implemented Facebook promotions; created social media content calendars; conducted in-depth content, demographic and competitor analyses for properties that needed individual attention. Trained 55+ on-property employees on effective online reputation management strategy. Oversaw and approved all content posted to Facebook from each property; managed all property Twitter accounts and developed a plan for Instagram management on a property level. Used Sprout Social daily to perform social listening, track post performance and harvest data; used insights from social analytics to suggest ways to drive higher revenue and increase reach and engagement. Edited and approved all responses to guest reviews posted on online review sites including TripAdvisor, Expedia, Hotels.com, and the brand websites for Starwood, Marriott & IHG.Used Revinate (hospitality-focused online reputation management software) to monitor guest sentiments for each property and handled crisis management as needed.Successfully proposed to senior management an innovative plan to create data-heavy quarterly infographics for each property of their main reputation issues and actionable next steps. From September 2015 to April 2016 (8 months) Norwalk, CTMarketing and Public Relations Intern for Fashion Designer @ Gemma Kahng Wrote copy for email marketing campaigns.Conducted lead generation and built relationships with potential buyers.Reached out to fashion editors to promote brand awareness and identify PR opportunities.Contributed to the maintenance of brand image by offering insights and suggestions in regards to marketing collateral. From August 2014 to November 2014 (4 months) New York, NYMarketing Manager, Demand Generation @ Alliant - The Audience Company Created all lead-generating content and led project management to produce creativeassets; increased lead generation by 30% from July to December 2019.Devised and executed email marketing and marketing automation plans usingHubspot.Managed campaign calendar and strategic quarterly marketing plans.Tracked and reported on key KPIs to derive insights for improvement.Earned paid search certification from Google; gained experience with Google Ads andpaid social (LinkedIn). From July 2019 to April 2020 (10 months) Brewster, New York