Sales manager Scotch & Soda Wholesale NL @ From October 2013 to Present (2 years 3 months) Men’s/womenswear E-commerce Buyer at Vimodos.nl @  Define and implementation of the buying strategy  Source/compose and assemble the new selection of products, trends and brands  Organise, prepare and coordinate assortment planning  Meet suppliers and negotiate terms of contract to maximise margins  Maintain relationships with existing suppliers and source new suppliers for future merchandising  Financial budget planning  Manage stock levels  Analyse customer buying patterns and predict future trends  Support online and offline marketing strategies  Train and monitor assistant buyers From October 2012 to October 2013 (1 year 1 month) Amsterdam Area, NetherlandsBrand manager Aaiko @  Create, define and implement brand identity  Maintain relationships with press and sales department  Organise, prepare and coordinate campaign and look book productions  Develop online web boutique  Organise trade fairs, collection meetings, press days, events and brand related shows  Manage project budgets  Social media implementation From March 2012 to September 2012 (7 months) Assistant product manager Aaiko @  Meet suppliers and manufactures (India, Asia and Europe)  Source new manufactures and fabrics  Guide design and production department  Develop and maintain price level targeting  Coordinate assortment planning From March 2008 to September 2012 (4 years 7 months) Key account sales manager Aaiko @  Manage international (European and Asian) and Dutch key accounts  Maintain relationships and maximise sales opportunities nationally and internationally  Advisory on buying shop in shop concepts  Guide international sales agents  Financial budget planning  Analyse sales reports From January 2007 to March 2012 (5 years 3 months) Amsterdam Area, NetherlandsSales manager American Vintage @  Manage sales accounts in The Netherlands From August 2005 to January 2007 (1 year 6 months) Amsterdam Area, NetherlandsSales manager Guru, Junk the luxe and Nudie Jeans @  Manage sales accounts in The Netherlands From July 2002 to April 2004 (1 year 10 months) Store representative Filippa K, PC Hoofdstraat boutique @ From March 2001 to July 2002 (1 year 5 months) Store manager Enorm BV @ From November 1999 to February 2001 (1 year 4 months)

DETEX, Textiles and fashion advisor @ DETEX From 2008 to 2008 NIMA A, Marketing, Sales, Communicatie @ Nima A From 2006 to 2006 Fashion styling and design @ Artemis Acadamy From 1999 to 2001 Fashion styling and design @ Artemis Academy From 1998 to 1999 Graphic design and fashion @ Grafisch lyceum Eindhoven From 1998 to 1998 Tessa Laar is skilled in: Photoshop, InDesign, Microsoft Excel, Event Management, Social Media, Social Media Marketing, Event Planning, Trade Shows, Fashion Shows, Showrooms, Look Books, Look Development, Sales Management, International Sales, Product Development