Associate Brand Manager, Corona® at Constellation Brands
Chicago, Illinois
Electrical Engineering Co-op @ Richard L. Bowen + Associates, Inc. As an electrical engineering co-op student, I completed a rotational assignment at RLBA, creating and modifying electrical floor plans for various retail building projects using AutoCAD. I assisted the electrical engineers in the field to verify locations of proposed backup generators. I also performed electrical load analysis...
Electrical Engineering Co-op @ Richard L. Bowen + Associates, Inc. As an electrical engineering co-op student, I completed a rotational assignment at RLBA, creating and modifying electrical floor plans for various retail building projects using AutoCAD. I assisted the electrical engineers in the field to verify locations of proposed backup generators. I also performed electrical load analysis on circuit breaker panels for retail and commercial buildings. From May 2006 to August 2006 (4 months) Shaker Heights, OHAssociate Brand Manager - Viva® and Scott® Towels Brand @ Kimberly-Clark Key achievements:• Increased net sales by +$23MM by leading execution of new products and assortment changes for Viva® and Scott® Towels in multiple channels of distribution.• Led Scott® Towels packaging refresh, collaborating with design team, creative agency, production agency, and sales team, resulting in enhanced marketing claim, updated value messaging, and advantaged roll equivalencies versus competition.• Led execution of Chicago Southport Arts Festival sampling event, driving brand awareness behind new Viva Pop-Ups innovation and expanded brand awareness behind Scott paper towels, reaching nearly 1,500 consumers. Surprised and delighted consumers with samples and gained earned media coverage from Chicago's ABC 7 - Windy City LIVE. Designed banners with lifestyle imagery that resonated with consumers, resulting in long lines at the Kimberly-Clark booth and capturing the attention of festival attendees. From July 2017 to January 2019 (1 year 7 months) Neenah, WisconsinFull-Time MBA Candidate, Class of 2017 @ The Ohio State University Fisher College of Business Graduate Student Organizations:• Fisher Association of Marketing Professionals (AMP) - Member and Marketer of the Year Leader• Operations and Logistics Management Association (OLMA) - Vice President of OperationsGlobal Business Expedition: Marketing Global Lab (Germany, March 2017):• Experienced global marketing through an immersive business and cultural study abroad with successful, multinational companies in Germany including Audi, Bayer, Cleverbridge, Deutsche Bahn AG, Fendt, and Krones.Global Business Expedition: Marketing Global Lab (Singapore, January 2016):• Experienced global marketing through an immersive business and cultural study abroad with successful, multinational companies in Singapore.Marketing Consulting Project (Spring 2016):• Developed a comprehensive marketing plan for the client to increase brand relevance and intent to purchase, coupled with multiple alternative strategies and sustainable, measurable, and scalable ideas.MBA Case Competitions:• 2017 Macy’s Integrated Marketing Challenge• 2016 Ohio State Fisher Internal Case Competition: Winner - Best Presenter Award• 2016 Deloitte Supply Chain Case Competition: Winner - 2nd place• 2016 Rutgers Ten Plus Supply Chain Case Challenge• 2016 Macy’s Integrated Marketing Challenge• 2015 Procter & Gamble Marketing Case Competition From August 2015 to May 2017 (1 year 10 months) Columbus, OhioManagement Associate Intern - Marketing Leadership Rotation Program @ Nationwide Financial • Developed comprehensive marketing measurement plan to define success of Speaker Series and Thought Leadership program• Learned Google Analytics to gain audience insights and create metrics to measure the effectiveness of marketing tactics• Created a monthly marketing dashboard to sustainably track digital traffic, content engagement, media impressions, and social media channel performance• Developed a cross-functional calendar using Microsoft SharePoint and gained buy-in of four teams to collaborate on a single platform to efficiently track the success of marketing tactics• Presented results and recommendations to the Senior Vice President of Marketing and executive leadership team From May 2016 to August 2016 (4 months) Columbus, OhioBusiness Consultant @ OSU/Ethiopia OneHealth Partnership About OSU/Ethiopia OneHealth Project:As part of a team of six Fisher College of Business MBA students, I participated in the Global Applied Projects (GAP) program and traveled to Ethiopia in May 2016 to create an inventory of manufacturing facilities in order to establish a baseline of essential information needed for projects planned for the OSU/Ethiopia OneHealth partnership. The program was divided between seven weeks of on-campus secondary research and three weeks of full-time primary research, data analysis, and problem solving in Ethiopia.About Global Applied Projects (GAP):GAP is a selective, rigorous, and application-only elective course and I was evaluated and recommended by a committee of core curriculum faculty to be accepted into the program. The team was chosen by The Ohio State University Office of Global Business.Achievements:• Delivered an extensive portfolio to the client, including an executive business summary, key findings, potential business opportunities, actionable recommendations, and a comprehensive report for each company visit• Worked with the clients - The Ohio State University College of Public Health and College of Veterinary Medicine, the University of Gondar, and Addis Ababa University to address the links between animal health, human health, and the environmentWebsite: https://u.osu.edu/onehealth/about/aboutosuethiopia-partnership/ From March 2016 to May 2016 (3 months) EthiopiaElectronics Project Manager - Dishwashers @ GE As the electronics project manager, I led a team of three engineers to design and launch new products for GE dishwashers. I managed the contract manufacturer to successfully manufacture control board assemblies from prototype to production. I ensured that the controls were efficiently and reliably assembled on mass production dishwashers in the GE factory.Achievements:• Launched completely re-designed GE Café Dishwashers featuring new LCD screen, new tactile push button controls, and new LED status indicator on door.• Saved the company more than $1.8 Million dollars annually through a strategic cost-out project.• Simplified the production control board part count and unique software sets by 57%, significantly reducing supply chain complexity at the contract manufacturer and GE factory. From February 2012 to July 2015 (3 years 6 months) Louisville, KentuckyElectronics Team Leader - GeoSpring Hybrid Water Heater @ GE As the Electronics Team Leader and project execution lead, I helped launch into production GE's first new product and a brand new lean manufacturing factory in over 60 years at Appliance Park - the GeoSpring Hybrid Water Heater.Achievements:• Led a team of four engineers to design, test, and execute production ramp-up for a brand new product platform under unique circumstances and very limited time constraints within six months.• Successfully helped add a brand new manufacturing line to GE's Appliance Park in over 60 years. From August 2011 to February 2012 (7 months) Louisville, KentuckyLead Electronics Design Engineer - Dishwashers @ GE As the lead electronics design engineer and project manager, I executed and implemented into production a new user interface design for a multi-million dollar program to significantly improve the Fit, Feel, and Finish of dishwashers. I also managed the contract manufacturer to successfully design and manufacture electronic board assemblies from prototype to production.Achievements:• Introduced new and improved tactile push button user interface design and new cycle status indicator on door panel• Introduced $500K/year cost savings with new UI design while reducing service call rate and improving reliability.• Reduced the software test time by 75% (from 8 weeks to 2 weeks) by using an automated tester to validate wash cycle algorithms and detect software bugs. From January 2010 to August 2011 (1 year 8 months) Louisville, KentuckyElectronics Design Engineer - Edison Engineering Development Program (EEDP) @ GE I graduated from GE's entry-level leadership program, completing rotational assignments in Home Laundry, Refrigeration, Global Products, and Cooking Products, executing business-critical priorities while completing intense technical and corporate business training.Achievements:• Earned GE's Lean Six Sigma Green Belt (DFSS)• As part of my Six Sigma Green Belt project, I designed, executed, and implemented into production a $175K/year material cost savings in Commercial Coin Laundry by re-designing the cams on an electromechanical timer. • Designed, executed, and implemented into production a $150K/year cost savings in Cooking Products by re-designing the electronics main board on a professional range ventilation hood.• Successfully led and executed electronics sub-system for multi-million dollar programs.• Launched a new Zoneline Packaged Terminal Air Conditioner into production.• Launched high-end professional range ventilation hoods into production.• Managed the contract manufacturer to successfully design and manufacture electronic board assemblies from prototype to production. From January 2007 to January 2010 (3 years 1 month) Louisville, KentuckyElectrical Engineering Co-op, Product Engineering and Development @ Emerson Commercial & Residential Solutions As an electrical engineering co-op student at The Ridge Tool Company (RIDGID), I completed three semester-long rotational assignments while working in the Pressing Technology group. I acquired essential and valuable hands-on experience with embedded electronics, design engineering, and testing professional press-fit crimp tools. I assisted engineers with engineering lab testing, test set-up, data acquisition, and data analysis.Achievements:● Designed, programmed, and assembled a circuit board to automate a process to run compact crimping tools in an environmental chamber to test the corrosion effects of humidity on electronic keypads.● Designed an averaging circuit for an automated battery tester using operational amplifiers.● Programmed a microprocessor to work together with a transfer function on a circuit board, crimp tool, and force tester. From January 2004 to August 2005 (1 year 8 months) Elyria, OHAssociate Brand Manager, Corona® Hard Seltzer, Corona® Refresca, and Innovation @ Constellation Brands Chicago, IllinoisSenior Associate Brand Manager - Depend® Brand @ Kimberly-Clark Key achievements:• Led and developed comprehensive annual marketing plans for 2020 to align with brand strategies and financial objectives• Redesigned Depend® eCommerce Product Detail Pages (PDPs) with best-in-class mobile optimized hero images and optimized enhanced content• Led comprehensive update of online advertising creative units to align with new commercial program and new product launchResponsibilities:• Manage business for Depend® Men’s Guards, Men's Shields, Bed Protectors, and Briefs• Lead online advertising campaigns leveraging Data-Driven Marketing and programmatic to target and re-target consumers with 1:1 messaging• Lead eCommerce for Depend®, developing comprehensive Product Detail Pages (PDPs), monitoring consumption trends, and partnering with sales team to identify opportunities for brand growth• Lead brand website development and updates• Lead Customer Relationship Management (CRM)• Lead social media campaigns including content development for Facebook, YouTube, and Pinterest• Lead creative development for consumer promotions (FSI’s)• Lead consumption business reporting, analyzing category trends and drivers of share growth/decline and proactively identifying competitive activity and recommended action plans From January 2019 to October 2019 (10 months) Neenah, Wisconsin
Richard L. Bowen + Associates, Inc.
Electrical Engineering Co-op
May 2006 to August 2006
Shaker Heights, OH
Kimberly-Clark
Associate Brand Manager - Viva® and Scott® Towels Brand
July 2017 to January 2019
Neenah, Wisconsin
The Ohio State University Fisher College of Business
Full-Time MBA Candidate, Class of 2017
August 2015 to May 2017
Columbus, Ohio
Nationwide Financial
Management Associate Intern - Marketing Leadership Rotation Program
May 2016 to August 2016
Columbus, Ohio
OSU/Ethiopia OneHealth Partnership
Business Consultant
March 2016 to May 2016
Ethiopia
GE
Electronics Project Manager - Dishwashers
February 2012 to July 2015
Louisville, Kentucky
GE
Electronics Team Leader - GeoSpring Hybrid Water Heater
August 2011 to February 2012
Louisville, Kentucky
GE
Lead Electronics Design Engineer - Dishwashers
January 2010 to August 2011
Louisville, Kentucky
GE
Electronics Design Engineer - Edison Engineering Development Program (EEDP)
January 2007 to January 2010
Louisville, Kentucky
Emerson Commercial & Residential Solutions
Electrical Engineering Co-op, Product Engineering and Development
January 2004 to August 2005
Elyria, OH
Constellation Brands
Associate Brand Manager, Corona® Hard Seltzer, Corona® Refresca, and Innovation
Chicago, Illinois
Kimberly-Clark
Senior Associate Brand Manager - Depend® Brand
January 2019 to October 2019
Neenah, Wisconsin
As an electrical engineering co-op student, I completed a rotational assignment at RLBA, creating and modifying electrical floor plans for various retail building projects using AutoCAD. I assisted the electrical engineers in the field to verify locations of proposed backup generators. I also performed electrical load analysis on circuit breaker panels for retail and commercial buildings. As an electrical engineering co-op student, I completed a rotational assignment at RLBA, creating and modifying electrical floor plans for various retail building projects using AutoCAD. I assisted the electrical engineers in the field to verify locations of proposed backup generators. I also performed electrical load analysis on circuit breaker panels for retail and commercial buildings.
What company does Terry Do work for?
Terry Do works for Richard L. Bowen + Associates, Inc.
What is Terry Do's role at Richard L. Bowen + Associates, Inc.?
Terry Do is Electrical Engineering Co-op
What industry does Terry Do work in?
Terry Do works in the Marketing and Advertising industry.
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