Bottlenecks are places in your marketing operations where an inefficient process causes a fast operation to slow down. Your evaluation of any marketing automation tool should focus on the specific places where automation will help gain efficiency by eliminating bottlenecks. Bottlenecks often happen one step before or after a pain point. Here are just 4 common "pain"​ points to dig a little deeper: Lack of IT efficiency- You experience inefficiency when creating, reporting on, & managing online campaigns due to limited technical knowledge. Or, you may be beholden to your IT department for your HTML needs, website updates, or connecting data between tools because you can't execute these efforts without IT support. Marketing automation removes the need for additional IT involvement by giving you tools to work with these features without superior technical knowledge. Disconnected marketing tools- Manual efforts, such as data exporting or manual reporting, are frustrating due to the lack of connectivity between your marketing tools, and you find yourself often using spreadsheets to keep track of prospect interactions across tools. Cumbersome lead generation- You experience a lack of efficiency when managing, tracking, and increasing your lead flow with the same budget. Lack of alignment between marketing and sales- Your marketing & sales departments spend time & energy arguing over lead quality, lead flow, lead assignment, or campaign reporting. Identifying quick wins and major pain points are the fastest ways to realize the value of a potential marketing automation tool and will provide you with a solid foundation for future expansion of that tool. The tool you select should depend on your specific evaluation of that tool in step with a custom demo to eliminate risk of buyer remorse. Please allow me to help you get the balling rolling today with a 15 minute intro call. Drop me a line, I'd love to speak with you. tebradley@marketo.com

Senior Enterprise SAAS Marketing Automation Advisor @ From June 2015 to Present (5 months) Buckhead, GeorgiaFather/Author/Screenwriter/Composer/Motivational Speaker/CEO @ From August 2002 to Present (13 years 3 months) Senior Business Development Executive @ From August 2014 to May 2015 (10 months) Alpharetta, GaDirector of Admissions Development & Training @ From January 2012 to August 2014 (2 years 8 months) Duluth, GaSenior Admissions Enrollment Advisor @ From July 2007 to January 2012 (4 years 7 months) Norcross, Georgia

Master's degree, Management/Organizational Leadership, 4.0 @ American Public University From 2013 to 2015 Bachelor's degree, Marketing, 3.8 @ Alabama Agricultural and Mechanical University From 1997 to 2002 Terry Bradley M.A. is skilled in: Training, Leadership, E-Learning, Sales, Organizational..., Admissions, Enrollment Management, Student Financial Aid, Student Recruiting, Adult Education, CampusVue, Staff Development, Higher Education, Student Affairs, Retaining Customers, Academic Advising, Conflict Resolution, Campus, Customer Retention, Recruiting, Management, Public Speaking, Coaching, Leadership Development, Team Building, Career Counseling, Career Development, Customer Service, Business Development, Strategic Planning, Human Resources, Interviews, Event Planning, Social Networking, Analysis, Marketing